Think about this for a minute, who is the perfect prospect for your business?
Personally I have always believed that your goal is to professionally get your business and products in front of as many people as you possibly can, because when it is all said it done, building a team is not really about a particular person, it is about who they know. That is why we have always taught to ask for referrals. If the timing is not right for a person AFTER THEY SEE THE ENTIRE STORY, we simply say, no problem, if you were going to do this business who would be the first person you would talk to?
Most people know people who have the work ethic, mindsets, and leadership abilities it takes to develop a network marketing organization, even if they personally don’t process and or have know desire to develop them. Learning how to properly ask for referrals and teach this skill set to your team will take you along way in this industry over time.
With that said, the Great Art Williams said your perfect prospect is in their 30′s, married, has a family, owns a home and has not made it financially yet, but THEY WANT TO REAL BAD! I have never forgotten that quote from Art, and that is why in our direct mail training we teach people how to target these types of people.
The question I have for you, is where do these people hang out?
Do they have a business mentality?
When they happen to turn on the TV Set are they watching Lavern and Shirley or Shark Tank?
To find the perfect prospect you need to hang out where they hang out. One place you can find these people is at Small Business Expo’s. Again, I believe that it should be your goal to PROFESSIONALLY get your business and product in front of as many people on a daily, weekly, and monthly basis as you can. However when given the chance to hang out where your perfect prospects are, you should take advantage of that. Another great place to hand out is infomercial seminars. When I was building my teams I always went to every TV Infomercial Seminar within driving distance. I always learned something from the presenters, but I also understood it was a great place to surround myself with entrepreneurial minded people. Of course I also made it a goal that nobody was going to leave the event until they had a $100 Bill Dropcard in their hand.
I just found a list of upcoming small business expo’s you may want to check out through the remaining of this year and 2015. Here is the list:
Boston - October 2nd, 2014, Hynes Convention Center
LA - November 6th, 2014, California Market Center
Miami - January 15th, 2015, Miami Beach Convention Center
Philadelphia – March 19th, 2015, Pennsylvania Convention Center
Chicago - April 9th, 2015, Navy Pier
Dallas – May 14th, 2015, Dallas Convention Center
NYC – June 4th, 2015, Jacob Javits Center
Seattle – July 16th, 2015, Washington State Convention Center
San Francisco – Sept. 17th, 2015, Fort Mason
Boston – October 8th, 2015, Hynes Convention Center
LA – November 5th, 2015, California Market Center
Atlanta – December 10th, 2015, Atlanta Convention Center
You can learn more about these events here
There is not a week goes by that I don’t say to someone, “It is Jim Rohn, not Jim Rome”.
I am a Sports guy and Yes, I know who Jim Rome is. However it bothers me that more people in the United States are familiar with Jim Rome than they are the great Jim Rohn.
The older I become the more I realize what a profound Jim Rohn has made on my life. There are many of you that have been true students of Jim, that can say the same thing. So many times, I ask people, do you listen to Jim Rohn and most of the time they think I am talking about the sports talk guy Jim Rome.
I have always done my best to plant seeds of personal development in everyone, especially the next generation. For years I have given away the book “The Magic of Thinking Big” to all high school graduates as part of their gift.
Do they read it? Most don’t, but over the years a few have picked it up later in life when the realities of the corporate world hit them. All we can do is plant seeds when we have the opportunity.
I wish this shirt was going to be available to order for a long time, because I would start adding it to my graduates gifts. 5 simple words, but the seeds they can plant, and the truth they represent can change lives.
PROFITS ARE BETTER THAN WAGES
If we all take the time to plant truth daily, at some point they can take root. We may never know when or for who, but it is not necessary for us to know, our responsibility is simply to plant!
I hope everyone is having a good summer. We just got back from spending a week in Kentucky with family and friends.
A couple of weeks ago I did a blog post called THE ONE MLM TRAINING CD EVERY NETWORK MARKETER MUST MEMORIZE.
Today I want to share with you two articles that I feel are the two best training articles that have ever been written. I honestly believe that if every network marketer would read, internalize and act upon the concepts in these articles the positive benefits the industry would receive would be beyond our imagination.
The first is: I thought I knew what Made Me Successful, but I was Wrong by the legend Mark Yarnell. This article identifies the #1 challenge of developing a duplicating mlm organization, but very few have the guts to talk about!
The second is: The Land of 10,000 Unrecruited Heavy Hitters by Len Clements. This article was written almost 20 years ago and the problem has only compounded since Len wrote the article. The truth is, for the past 15 – 20 years all most network marketers have done, is recruit each other. This article will create a major mind shift for all network marketing “leaders”.
You can find both of these articles on this website if you use the search box, and I also included them in this FREE PDF.
While we are on the subject, I believe the BEST BOOK ever written on building a MLM Team is Raising a Giant by Bob Crisp, you should be able to find it on Amazon.
Many times after people visit our website directory at DaleCalvert.com they will contact me and ask me which of my training programs and books I would recommend they invest in. That always depends on the individual and where they are on the network marketing road to success.
However the above articles should be internalized and Bob’s book should be read by ALL Network Marketers. They will help you develop a good foundational understanding of what it really takes to build a growing, duplicating organization.
Become a student of the principals, because they never change. Prospecting and recruiting methods have evolved over the past 30 years and they will continue to evolve with technology however the foundational “Wisdom of the Ages Success Principals” will never change. Study them, learn them, and make them part of you.
For the record the two training programs that I have done, that I wish every network marketer would have as part of their training library are.
and the booklet Why the Masses of Network Marketers are Frustrated, Confused, and Don’t Have a Clue What They are Doing.
The good news is only about 3% of the people that enter the network marketing industry have the natural skills sets and mindsets to build a business, and whatever they do build cannot be duplicated. Personality is not duplicatable, only systems are. The rest of us have to rely on developing the proper skill sets, mindsets, and have the proper systems in place that can be duplicated by the majority of people on our teams.
Note, I didn’t say the one CD every network marketer must own, this is the one CD you must memorize! I realize the majority of people reading this post, own this CD so find it, dust it off, put it in your car cd player and don’t take it out until you can repeat it word-for-word … YES I AM SERIOUS!
There is probably more recruiting wisdom in this one CD than all of the network marketing training CD’s ever recorded. If you think I am just trying to sell you a $5.00 CD, click away from this post now, it’s not for you.
Over the years some of you have heard the story, but I will give you the short version. 30+ years ago when I first started in the industry I wanted to quit every day. The thing that kept me in the game, was the fact that I could listen to audio cassettes for 8 hours a day with my Walkman while on my full time job. At some point I got my hands on a tape that was recorded by Jim Rohn, talking about basic laws of recruiting. It had been recorded at a live event and the quality of the recording was terrible but the content was awesome. A few years I was able to hear the talk live at an event in Ohio. At that point in time I had heard the training on my Walkman dozens and dozens of times, but that day, at that live event I really “got it”.
When I got home to Kentucky everything in my business changed, because those recruiting laws became part of me.
Fast forward the clock about 10 years, I had made millions of dollars in the industry, and I wanted to bring Mr. Rohn in live to speak to our team. If you have not seen the introduction of Mr. Rohn on You Tube, I will put it below for you to check out.
The days leading up to the event, his people told us, that he was working on a new talk to deliver to our group. I was very very insistent that he had to include the laws of recruiting talk. The people that where there will never forget that day, and our organization went on a recruiting and growth explosion that made us the fastest growing network marketing organization two years in row.
I have said all of that to say this. Several years later a company had Mr. Rohn produce a CD that was designed not for the personal development market, but specifically for network marketers, and the content?
The same talk I had heard nearly twenty years prior!
If you don’t memorize this information, you don’t deserve success in MLM. I know that is blunt, but I honestly know of no other way to say it. It is the most powerful how to recruit information on the planet, based upon wisdom of the ages principals. I have shared this CD with tens of thousands of people over the years, and watched those that memorized it transform their life and their business. It’s $5.00 delivered to your door so this post is obviously not about selling CD’s, it is about giving you recruiting insights that most network marketing distributors never really understand. I hope you “get it”.
JIM ROHN “Building Your Network Marketing Business”
If you love this CD as much as I do it may be good if you leave a comment below, to inspire others to find the one they have, or invest in one.