“SYSTEMS” is a forgotten word in the network marketing world and one that leaders desperately need to REMEMBER!
Everyone who is reading this article would agree that at its foundation, network marketing is based upon the concept of duplication, agreed?
What creates duplication in the real world?
You can look at McDonalds, Starbucks, or any well run business and the answer is obvious.
S Y S T E M S create duplication and depending on someone’s personality does not.
It doesn’t matter if I pull up to a Starbucks in Kentucky, Georgia, Los Angeles, Dallas, or Chicago; I am going to hear these words, “Welcome to Starbucks, what can I get started for you today”.
This phrase is specific & exact so there is no room for self interpretation, therefore it is duplicatable.
After they are trained, a fifteen year old kid can walk into Starbucks or any successful franchise in the world and do their job successfully, because the entire business model is duplicatable. I call this the franchise factor. I have been teaching this concept of systemizing every aspect of your network marketing business for over 25 years.
The truth is, today if you ask 100 network marketers in the SAME COMPANY, “what do you say when you follow up with a lead who has visited your website”, you will get 100 different answers. I just pulled the skill of following up with a website visitor out of the air. Name any basic skill set in network marketing, ask 100 distributors in the same company and you will get 100 different answers, and we wonder why the masses are confused?
How long do you think a franchise would last without specific, step-by-step training systems in place? How do we have the nerve to ask ourselves why most people that enter the network marketing industry are gone within 90 days?
So the next question we have to ask ourselves is how has the industry survived and thrived for so long when the truth is duplication of systems has never really existed except in a few organizations with TRUE LEADERS who understand, “Network Marketing is not about developing followers, it is about developing leaders.”
Spare the hate emails, you cannot say something to me that has not already been said. I am not picking on the network marketing industry. The same can be said about real estate agents, insurance agents, and the list of industries goes on and on.
I love the network marketing industry, but I am a HATER when I see the lack of leadership most “leaders” provide to their organizations. Somehow we have evolved into an industry that feels anyone who has ever made a monthly check of $10,000 is a “leader”. INCOME has nothing to do with leadership as it relates to the network marketing industry or any other real world business. $10,000 a month income earners in MLM are a dime a dozen as I discuss in detail in the free PDF Pinnacle MLM Leadership available here. The reality is over the past 50 years, most of the people who hit the $10,000 a month income level with a network marketing organization at some point in their life, are not even in the industry today. There, I said it. Somebody needed to.
Why are they gone?
They were great at creating a following but lousy at duplicating leaders. Here is the bottom line, I think Brian Tracy said it the first time I heard it. Leaders develop other leaders. Unfortunately, in our industry, people can get to the top level of a comp plan based upon their own personality, work ethic, drive, determination, ambition and ability to create a following, however they never STAY THERE! SYSTEMS are duplicatable, personality is not.
This has been my battle cry for years, however the good ole boy MLM network seems determined that the way to build a business is to tell people what they want to hear and keep them ignorant and excited.
“Leaders” move from program to program, making “bridge money” deals with owners, then take their sheep – I mean followers – no, actually they call it “their team” with them.
Network marketing is the most rewarding industry in the world when you build your team on the right systems. Think about it, a 3 -5 year game plan to create totally financial independence for you and your family. It is a real opportunity to have TIME & the MONEY to enjoy it. Most opportunities are real, the industry is real, but the last 15 years all we have been doing is recruiting each other from deal to deal. The focus has not been on developing the next wave of leadership. Because it is hard, and the truth be known, most $10,000 a month income earners cannot duplicate their own personality, drive and work ethic.
Fifteen years ago in a publication for network marketing owners and corporate leaders, I wrote an article titled “Inspire Greatness or Cater to Mediocrity.” In the article I said “I believe this industry has to return to its roots of personal development and personal responsibility. We must create a culture that inspires people to grow, learn, develop new skills, and become all they can become.”
Listen, I know it is tough, but I also know it can be done. As an industry we have to have to focus on using duplicatable systems in all aspects of our business so we can preserve our industry and develop future leaders. If this makes sense to you, consider joining my MLM Training Club, this program will put you on a path of duplication for yourself and your team!
Since I live in Kentucky people are always asking me about the Kentucky Derby and horse racing. Today Amazon Kindle is offering a free download of a book called “The Elite Elleve”. I don’t know of a better way to brush up on your horse racing fans.
You just sponsored a new distributor. What is the first thing you do?
If you have listened to any of our training programs over the past 25 years, this answer is easy. Those of you that are MLM Training Club Members also know Steps 2-3-4-5 etc.
STEP ONE HAS ALWAYS BEEN AND WILL ALWAYS BE. Establish why you are building a business. “Until You Know WHY the HOW doesn’t matter”.
Network marketers love to quote Zig Ziglar “You can have anything you want in life if you help enough other people get what they want” However how many people actually know specifically, exactly why the top distributors on their team are building a business? How many distributors have a systematic way to help distributors on their team establish their why?
You can find the link for the simple form our MLM Training Club Members use in this article.
Here is a book the explains this concept in detail.
Several years ago I realized that if I was going to market products
and services online, the most important skill set I could develop and
continue to develop was “getting website traffic”.
That decision has allowed our businesses to sell millions of dollars
of products and services online.
This under utilized method has been my #1 way to create website traffic
for the past 15+ years, but very few people talk about this method.
Yes, I get traffic to my websites from SEO, Bing, Google, Facebook,
You Tube, and many other traffic sources, but this has always
This is the fastest, easiest, and cheapest way I know to develop
I want to get straight to the point here because your time is the
most valuable asset you have, and this video is only gong to be
online a few days.
(You’ll see why in just a second).
You know that without WEBSITE TRAFFIC Nothing in your
online business is going to happened.
No traffic. No Sales. No Prospects, No Leads…..Period.
And that’s why paid traffic is getting expensive…
(It’s a sellers market).
Imagine, for a second, that you could get access to an incredible
source of laser-targeted traffic that could see you turning profit
instantly… I know this sounds hyped up, but I have been sharing
this method for years.
In this video you will learn how a newbie went from zero to over
$100,000 in income in less than a year and I hope you enjoy it.
As you probably know, way back in 2000 I owned the
first online webinar company called Orbitalk. It is a
long, long story, but when it was all said and done I
lost about ¼ million dollars on that project.
I am not going to go into all the horrific details at this
time, but the bottom line is I was a couple of years
ahead of the curve.
The good news is over the years webinars have probably
been the best use of my time, and they are the best way
to connect with team members and customers.
If you are involved in marketing the good news is today
virtually everyone knows what a webinar is.
If you are doing webinars, or ever plan to you probably
know the #1 software (GoToWeinars.com) charges $499
a month for a 1,000 seat room.
Yes, it just a cost of being in business, but today a couple
of guru marketers have launched a brand new system with
many advance bells and whistle for just $297.00.
Not $297 a month, $297 a year, so needless to say if you
if you are doing webinars in your business or plan to, this
limited offer is worth checking out.
Just click here to see the Video Explanation
ONE FINAL THOUGHT.
In today’s world, why would you continue to use conference calls?
We all know that webinars are more engaging when sharing information.
Yes they are more time consuming.
But the question we always have to access is the extra time worth
it? I believe it is!
Sooner or later every marketer must bite the bullet and
and take the time to learn how to conduct webinars. With
this new webinar system, maybe now is the time.