MAY 17th No Fluff Newsletter
The Friday, No Fluff Marketing newsletter is now online
In the May 17th Issue
I have a short survey, I personally put together and
would appreciate it so much to take it. I know it will
help me, and I think the questions will provoke thought
and help you also.
Message from Dale
Is confidence the most important determining factor of Success?
Quote of the Week
Remember to take the Survey!
and more ……………….
I have had several people ask for my opinion on Pure Leverage.
My question to them is as a business opportunity or as a product?
90% say as a business.
So let me sum up my thoughts in one sentence and then I will expand. As a product, Pure Leverage is the best of it's kind in the market, as a business opportunity there are simply too few potential customers for most people to ever make a significant income.
I have been using GVO for hosting, the company behind Pure Leverage, for nearly ten years. They have always offered the best website hosting options for marketers like myself with multiple websites, Now with the introduction of Pure Leverage they offer the best option for newbie marketers, by allowing them to combine hosting, autoresponders and other essential tools into one low cost package. If you are getting started marketing online, or plan to, Pure Leverage is an option you should look at.
When evaluating any business opportunity, the first question you should ask is, What is the true market potential of the product or service? The most valuable asset any of us have is our time. It takes the same amount of time to promote a product with limited market potential as it does a product or service that appeals to the masses. As I see it, Pure Leverage is the best product of it's kind for those that want to market products online via a website. That is not 97% of the POPULATION!
So yes, I will recommend Pure Leverage to customers that are setting up an online presence, but I will not be running online promotions for Pure Leverage when there are so many other products and service in the market that have much greater mass appeal.
NO FLUFF MARKETING EZINE
Friday April 26, 2013
Read by over 47,000 Intelligent Marketers Worldwide!
Calvert Marketing Group
120-B North Water
Georgetown, KY 40324
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In this newsletter…
· Quick Message from Dale
· MY SISTERS CALL FROM A RESTAURANT RESTROOM IN LOUISIANA
* Video of the Week Local MLM Leads Training
* Quote of the Week
* Update on Trust
Quick Message From Dale
I hope you have had a great week. I apologize to those of you that sent me an emails today asking "Where is the Friday NO FLUFF Newsletter?". I have had an extremely busy week and several go to bed at 4:00 AM nights because I couldn't stop working on a couple of new projects. Needless to say it has been a great week. As my pastor in Kentucky, Gary Brown always said, every day above ground is a good day.
I normally write this newsletter every Friday morning, or do it in advance when I know I am going to be out of town and out of my normal routine, however I had multiple loose ends this morning and then had an appointment to meet with my good friend Ron Henley, this afternoon at Starbucks. If you don't know Ron, you should check him out on Facebook. He is one of the most level headed, real, marketers I know.
Check out his library in the picture, you will understand why we get along so well. Personally I believe that there is no one on the planet who's life has been touched more by Jim Rohn, than yours truly. However Ron is number two and I know he would debate me on that :) . We sat down and before we knew it three hours had past, I can't describe how thought provoking the afternoon was. It helps me to express ideas and concepts with people that I know have a foundation and frame of reference for what I am attempting to communicate. Ron is working on putting together a very unique history of Jim Rohn product that I will be letting you know more about in the future. I left this afternoon with a decision to meet with Ron at least once every 90 days. We both live in the Atlanta area, and there is simply no excuse for not taking the time to make this happen. Do you have a friend you need to have coffee with?
Last Friday Dawn and I went to see the new 42 movie. If you haven't seen it yet, it is definitely worth seeing, it is not a good movie, I would put it in the GREAT category, and Harrison Ford, Yes Raiders of the Lost Ark guy, should win an Oscar for his performance. I enjoy movies that are TRUE STORIES, and especially if they are sports related. So put 42 on your must see list.
If you enjoy True, Real Life Sports Movies here is my list of favorites!
2) The Rookie
3) The Blind Side
4) Remember the Titans
One more personal idea I wanted to share with you. This is one of the best ideas, and decisions I have come up with in a long time. As most of you know I have three grown, married daughters. They have all lived out of state, or gone to college out of state, but are all now back home in central Kentucky where I am originally from and our office is still located. When I moved to Atlanta, I had two daughters living in Florida and one in Alabama and I like to think I have done a pretty good job staying in touch with them and what is going on in their life. However they are busy, and I am busy and sometimes too much time past without me talking to them. I am assuming some of you with grown kids, know what I am talking about?
Anyway, here is my brilliant idea, I talked to each of my daughters over the past week and have set a time to call them the same time every week based upon their work schedule. One of my daughters is physical therapist who travels to schools, hospitals, nursing homes, etc every week. She is usually traveling home from a specific location every Tuesday and is on the road at 3:30, so that is when I am calling her every week. Tuesday's at 3:30. Needless to say, as a dad, I am exited and look forward to my weekly phone calls with my daughters. If you have grown children, that may be something you want to consider doing. Our life is as good as we decide to make it be, and nothing is more important than family.
When my daughters were young, I had to learn where ever you are, be there. Most entreprenurs are guily of being with their family and thinking they need to be working on their business. When they are working with their business they think they need to be with their family. So conditioning myself to "where ever you are, BE THERE", made a big difference for me. For those of you that are wondering, Yes, that was advice from a Jim Rohn training.
Have a great week and next week I should be back on my Friday morning schedule.
Dedicated to Your Success,
MY SISTERS CALL FROM A RESTAURANT RESTROOM IN LOUISIANA
Over the years, many of you have met my little sister Christy, who is four years younger than me. She is married to her college sweetheart, Mark and they live in central Kentucky. Christy was a grade school teacher for several years until my niece Micah was born. Mark started as a bank drive through teller and today is the President of the Bank, which is another story for another time. Anyway, Christy doesn't have an entrepreneurial bone in her body, but she has always been one of my top supporters. She has attended many of the events where I have been speaking over the years, and I have always known that she would be there for me no matter what, as I would be for her. As we have grown older I like to feel we have become closer.
The story I want to share with you happened probably 15 years ago, but I am sharing this to make an important point. She called me on my cell phone, which at that time in our life rarely happened. My initial thought was there is some type of emergency.
She said, Dale guess where I am? I knew she was in Louisiana with my brother in law at some kind of bank training, because I had talked with my Mom earlier in the week. I said, you are in Louisiana? She said yes, and I am in the ladies rest room at a seafood restaurant here and when I walked in the restroom there was a postcard on the vanity with your ugly mug on it. She went on to say, I think one of your downline members must be eating here, but I don't recognize anyone. (Some of you probably remember our postcard campaigns in the mid nineties, Drowning in Cassette Tapes, and the Hole in the Head Card)
She thought it was really cool that she could walk into a restroom hundreds of miles from home and find a postcard with her brothers picture on it. Honestly, at that point it didn't surprise me. You literally could not pull over to a rest area on any internet highway in the United States with out finding a yellow product brochure from one of our team members. This was before internet marketing, and we had over 60,000 downline member and if there is one thing they knew how to do, it was promote and create leads for their business! When I came into a town to do a training, I would always like to go to the laundry mats, Walmart, and other businesses with bulletin boards just to see how many bulletin board flyers were hanging. If I didn't see pole signs, and mini billboards everywhere then the leader in that area and I would have a talk. There was a time, when everywhere you looked, you saw local advertising for various network marketing organizations.
Which brings me to my main point this week ………. ARE YOU NEGLECTING LOCAL LEAD GENERATION?
There was a time, before the Internet, where you saw local mlm lead promotions everywhere. Please don't miss understand what I am saying. I believe in marketing online, and have recently just released my new MLM List Building training. I have always believed that the internet is an addition to the proven lead generation methods of the past, not a replacement for them.
For those of you that have been around awhile, let me ask you a question.
Have you used the Internet as an addition to Local MLM Lead generation methods, or a replacement?
I believe many network marketers have made the mistake of using the Internet as a replacement. I have always believed that if you focus on building a strong, local organization first, your business will move nationwide and even worldwide quickly because your local team members will know an entrepreneur minded person in another state, who will know someone, who will know someone, etc. Focusing on strong local teams first allowed me to develop over a dozen six figure earners in my home state of Kentucky and a nationwide organization from those people.
What I find interesting is entrepreneurs working other business models don't seem to have ever stopped generating leads with proven local lead generation methods that have always worked and always will. As an industry, who convinced us to stop doing that which has always worked? Let me give you a hint … you will find the answer here:
I was reminded of this yesterday on my drive home after meeting my friend at Starbucks. We both live in the Atlanta area, but it is about a 40 minute drive for me one way. When I was driving home, I got off the exit at I-20 and guess what I saw at the top of the exit ramp? TWO we buy houses signs.
This is a method we have been teaching for over twenty years. The truth is they work today as well as they ever have and hundreds of people that have gone through our 21 Ways to Create Local Leads Course, will attest that when you place these type of signs in strategic locations your phone will ring off the hook! Like every method, you need to understand what you are doing. If you create a sign that generates curiosity, and always use a phone number for people to call, (Never a website) they will generate dozens of calls every week to your Local Lead box.
This is a sign we were using in the Days of VHS
On a side note, the question newbies always ask me when I start talking about Local Lead Generation Methods is how many people will join from this or that method? If you are thinking that please follow me closely over the next three or four sentences.
What is the purpose of a Local MLM Lead Generation Method or Online Lead generation method? What is the goal?
"To create a response, a call, to your Local Recorded Message Lead Box or completion of a web form"
That is all you can expect from any lead generation method. To expect anything beyond that is naive. How many people actually join you in your enterprise has nothing to do with how the lead was generated. The number of people who join depend upon several other factors, such as:
1) Your ability to encourge them to see the entire story presented via webinar, DVD, or Live Event
2) The cost of entry
3) The confidence or lack their of , of the person who contacts you
4) Does your opportunity really make sense to the masses or just a small niche?
etc. etc. etc.
Ok let me continue with the story. I got off I-20 and was heading home and within a couple of stop lights I looked up and this is what I saw.
A website designer offering their services with a magnetic sign on the back of the car. How many network marketing distributors today use their car as a rolling billboard? Why NOT? A few months ago I was doing a webinar for a group of distributors from a specific company and was talking about the concept of turning your automobile into a rolling billboard. I was explaining to them that back in the day I would get to a Super Saturday training event and it looked liked college game day in the hotel parking lot. Our teams cars would have magnetic signs on both doors, a Lose Weight Bumper Sticker, a company logo license plate on the front and a sun shade in the window. Some of you may think I am exaggerating, but some of your know I'm not! On this call I shared about a dozen ways to create local leads, and one of those was Turn Your Car Into a Rolling Billboard!
After the webinar was over I received dozens of emails from people on the call thanking me and letting me know some of the methods they were going to start implementing immediately to create leads for their business. I had one lady that sent me an email and of course as some people choose to do, her entire focus was on what she couldn't do, not what she could! Her comments were something like …. I really take issue with your rolling billboard idea. I did some research and to do everything you told us to do, it would cost me at least $90.00 and I don't have $90.00 to invest, besides I think the entire idea is tacky.
My response to her was the same as if she had been a personal downline member it was, first of all, our company made License plates, magnetic signs, bumper stickers, and sun shades available to our distributors, we bought them in bulk to get them at the best possible rates for everyone. Secondly would you rather have a tacky car, or an empty bank account?
You see, first of all I knew for a fact that unless you are driving a 1973 Pinto, and live in a town with 17 people, a rolling billboard is good for 3-5 sells a month, minimum. Secondly with the weight loss system her company sells I also knew there was a $55 profit per system for each distributor in retail profit which obviously equates to $165.00 – $275.00 in profit. How many of you would invest $90 or less for a guaranteed return of $165.00 – $275.00 each month?
I remember a team member saying once, if you are too cool to turn your car into a rolling billboard, that just means you check is not big enough yet. There is more truth to that statement than most people want to admit. Well at the very least, stick something like this on your windshield while you are in the grocery store!
It is sad to me that some people are determined not to let themselves become successful. The fact is I share at least a half of dozen other methods on the webinar that she could implement for pennies, and a few Funded Proposal ideas that would actually make her a profit for every lead she generated. You have to at least give yourself a chance to succeed.
I have people that contact me every month that want to spend an hour over the phone with me and pay me a $500.00 hourly coaching fee to teach them how to create leads for their business. I never accept these people as clients, my response is always the same. You don't need a coach, you need a course. Then I ask them two questions, what methods have you used in the past to generate local leads? The next question is what methods are you using now?
You would be absolutely shocked how many network marketers have successfully used drop cards, road signs, or whatever method in the past to create leads in their local market and then for whatever reason STOPPED, and are now looking for new ways to create leads. As humans, why are we like this? Why do we ever abandon lead generation methods that have worked for us?
I have always taught that after you properly expose your warm market and get referrals that you need to develop a minimum of 5 ways to create leads in your local market and focus on building a strong local team first. So what 5 methods are you using right now to create leads in your local market? Focus on your local market first then move forward from there. The reason local market is so important is the social aspects of the business and recognition opportunities that are possible.
We would have cookouts in the Summer for our team members, a group of us may go to a Cincinnati Reds baseball game or rent a huge houseboat for the weekend. Every Christmas we did a banquet for our team and gave out special awards for that year.
Build it in your back yard first, don't go across the country until you have gone across the street. Please don't send me emails telling me that I am nuts for telling people they only need 5 lead generation methods to build their network marketing organization! That is not what I am saying. I believe everyone should strive to become a MASTER at lead generation. I also believe that with the network marketing business model it is a progression …….
* Warm Market
* Local Market
* Online & Offline Classifieds
* Funded Proposals
* Online Leads
* After you are full time, buy leads and do voice broadcast
I talk about thin great detail in my free ebook The Six Dimensions of MLM Training which I assume most of you have probably read, and as say that I realize there is a good chance that maybe you haven't. You can download it here if you want Six Dimensions of MLM Training. If it is on your hard drive it is worth finding and reading again!
Free at www.6DMLMTraining.com
I understand that there are a lot of network marketers who have been taught to do it all online. I believe you have to match your prospecting and lead generation methods to your market. I have written about this in the past, but I will make this my final point today.
Over the past few years internet marketing, affiliate marketing, and network marketing opportunities have kind of all been lumped together, but in reality they are 3 separate business models. Network marketing companies have moved away from calling their distributors, distributors, and some even call them affiliates which does nothing but compound the confusion.
Network Marketing is ultimately about developing people. It rises and falls based upon field leadership. It always has and it always will. So ultimately everything you do is about helping people become the best leaders they can become. To do this you must focus on more than developing skill sets and lead generation methods, mindsets are even more important, and like many have neglected local lead generation methods, leadership mindset training is quickly fading away as well.
Internet Marketing and Affiliate marketing has always primarily been about list building and lead generation. Unfortunately that somehow distorted into teaching people to call themselves home business consultants and start teaching people how to do something you have never personally done as we talk about in detail in The 7 Lies of Attraction Marketing.
You are starting to see a trend toward what I call "All Inclusive Marketing Systems" Some of these programs combine the best of Internet Marketing & Network Marketing and combine them together. The challenge with these type of systems is finding products and services that offer real value to the end user. However ALL INCLUSIVE MARKETING SYSTEMS is something I am sure we will be talking more about in the near future.
So the first question you need to ask yourself is what is the business model I am working, and don't confuse or lump the three. The second question is what skill sets and mindsets do I need to maximize my production. If you are involved in network marketing, don't neglect local lead generation, and I guess that is the main point of this article.
Don't neglect local lead generation, you owe it to your team to show them how to build locally. We need to teach network marketers how to MARKET online, offline, and locally with the ultimate goal becoming a lead generation expert. If you do this one then I am sure someone hundreds of miles from your home town will call you, and say something like XYZ company isn't that who you work with?
QUOTE OF THE WEEK
"Assumed, but NOT TRUE!"
I think this quote originally came from "Mark Twaine" like all Wisdom of the Ages, the foundation is actually from the Bible, Luke 4 -14. I have heard many network marketing trainers reference this over the years and I think it was Amway leader Doug Weed that actually wrote a book on this and talks about edification.
I wanted to share this week, because if you are fortunate enough to have a strong local upline leader, don't take them for granted, and let them know you appreciate them this week! A simple Thank You for your support, will go along way and may give your local leader the boost they need!
Business Video of the Week.
If you have never gone through our Local MLM Leads Online Video training, you can access it here free:
Update on Trust
Every week it seems one of our readers asked me about my grandson Trust. Many of you were reading this newsletter remember when he was born and had him and my oldest daughter Brittanie in your prayers at the time. Since his birth I have tried to give you updates from time to time. As many of you know, there was a good chance he was never going to make it into this world. For those of you that have not heard the story and would like to know what I am talking about, you can hear my son-in-law share the story here:
Today in Kentucky they celebrated his 4th Birthday Party! The doctors still say he will never be able to see or walk, but our family is still believing for a miracle. Regardless he can hear, laugh and he is a happy child. He has touched many people's lives, and the support and inspiration my daughter and son-in-law have been to others goes beyond words.
You have heard me say many times, "If money can fix it it is not a problem". If you ding up your car, or have to spend several hundred dollars on a root canel, that is just part of life. Your teeth and your car can be fixed. There are some things in life that all the money in the world cannot change.
Many times in life we go through things, and all we can ask is WHY?. After 52 years on this earth, this would be my answer, and it may be different 10 years from now and I hope it is, I am all for gaining more insight, understanding, and perspective.
#1 I can tell you for sure, that over the years I have been confronted with many personal and business challenges, false accusations and destructive ego's. Many times during the midst of those challenges all I could ask is Why? I have always had comfort in knowing "This too shall pass" and I can tell you when you get down the road a few years and look back, you normally understand clearly W H Y.
Yes there are a few challenges that I still don't understand and maybe I never will, but I can take great comfort in a quote a recently read. The author said, God has given us a mind with the ability to ask the questions, but not necessarily understand the answers.
Please keep Trust and his parents in your thoughts and prayers, our family appreciates it more than you know.
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About the Author
Dale Calvert started his first business (a mail order business) out of his parents home at age 14 and his devoted his entire adult life to supporting those who want to create income from home. You can learn more than you would ever care to know at www.DaleCalvert.com
Note from Dale
Some of the links in my email and newsletters to you MAY be affiliate links but be confident that I only endorse what I fully stand behind. I accept no advertising in this newsletter.
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Dedicated to Your Success!
PS I am not a prospect for any MLM Opportunity! I already got the T-Shirt! Like you, my time is the most valuable asset I have and I simply have too many business interest.
However we do work with leaders to conduct special webinars and Super Saturday Trainings for their team and Key Notes at corporate conventions. Call our office for more details: 502-868-6199