
Quite frankly I am shocked at the number of friends, business
associates and clients who have contacted me about this program.
It is the SAME STORY………. DIFFERENT CELEBRITY.
Over the years I have seen dozens of companies start with a
BIG NAME CELEBRITY behind them. Refrigerator Perry, Tony
Little, Kevin Trudeau, Joe Montana, Bruce Jenner, Robert
Allen and dozens of sports stars……the list goes on and on.
Anybody remember the Zig Ziglar network?
As I understand it, Mr. Trump has bought a network
marketing company that was on it’s way out of business.
He is attaching his name to it and re-launching in October.
It is very predictable what will happen. A tremendous number
of naive people will enter the program, only because of the
Trump name.
The company will have great growth in the first few months
then flatten out within 6 months to a year. The odds of it
making it long term are very minimal because companies built
around a “celebrity name” very seldom attract experienced
network marketing leaders who understand that a name alone
will never maintain a companies growth.
All the names previously mentioned are out of network
marketing and for the most part so are all the companies
they were associated with.
I really would like to see the company grow and prosper,
but the odds are against it. Without field leadership who
really understand how to create duplicatable systems for
the masses, all companies eventually flatten out and start
going backwards. I just can not imagine this company
attracting the right kind of field leaders.
With celeberty driven companies this happens even
quicker, because many people have the feeling that the
celebrity will make them successful. They become discouraged
more quickly.
The only way to become successful in ANY network
marketing company is to develop the skill sets and
attitudes necessary for success.
Network marketing is not the lottery! You must learn
how to prospect for leads, enroll people and
develop leaders.
I respect Mr. Trump and his financial accomplishment
in traditonal business. If you want to learn how to
invest in high end real estate follow Mr.Trump. If you
want to learn how to build a strong duplicating network
marketing organization find an upline with a proven record
of success or another mentor and duplicate EVERYTHING
they do.