I think it was 1997.
I was invited to speak at my first INTERNET Marketing event ever. Yes, I said INTERNET MARKETING. At the time I had two different
monthly membership websites, before anyone had ever heard the term membership website.
One was paying me about $11,000 a month and the other one about $4,000 and that was the topic they wanted me to speak about.
I was excited, but a little nervous. My bread and butter is network marketing that is what I know. I was a newbie to all of this world
wide web stuff. Now that I think about it, I guess everyone was in 1997. ?
I was excited because I had the opportunity to be on the stage with many people that I had studied like Jonathan Mizel, Declan Dunn, and Marlon Sanders.
Those guys are legends now, but remember this was in the early, early days of Internet marketing before most people knew the difference between the players and the pretenders.
During the break Marlon Sanders said “Dale, I have someone that wants to meet you”. This excited young man walks up and introduces himself, he said my name is Armand Morin and I wanted to meet the guy with the hole in his head.
Some of you know he was referring to my Hole in the Head postcard campaign from the mid nineties. I think at one time or another every
opportunity seeker in the US received one of those postcards in the mail.
I spent the entire break talking to the guy, and found out he had worked as a successful Kirby vacuum sales person for a few years and had come up with an ebook idea that shared with people where they could find free stuff online.
Over the years, Armand gone on to market many popular software programs that he has had developed, and also ran “The BIG Seminar” for several years which always featured some of the top internet marketers from around the world.
He has become one of the most recognized internet marketers in the United States and supports a lot of internet marketing organizations for teenage entrepreneurs. Over the years we have spoke at several events together and I have to say he is one of the most likable people you will ever spend time with.
I guess I am sharing all of this for 3 reasons.
#1 We always see people where they are, and not where they started or the road they traveled. I always like to ask the question, how did they get where they are? Nine times out of ten the answer is the same. They became self educated and focused on developing the right skill sets and mindsets. I remember several years ago, I paid $10,000 to attend a seminar at Green Valley Ranch in Las Vegas that infomercial seminar speaker John Childers was conducting. Guess who was in attendance at that event? Yes, Armand, at that time he was a self-made internet marketing millionaire, but I remember him as the kid that started out selling Kirby Vacuum Cleaners.
#2 Successful people never stop learning and moving forward. Armand had a smash hit out the gate with his Free Stuff Ebook, but he continued to become the “software development” guy and the “Big Seminar” guy in the internet marketing world. The awesome part, he never wrote a line of code for his software, it was all outsourced.
#3 I wanted to let you know that in June, Armand is conducting a Free 3-Day event online sharing many of his unique and creative marketing methods.
I just registered for it earlier today, and if you believe in personal education and learning from those who have actually done it, you may want to register also, did I mention it is free? HERE IS THE LINK THAT WILL TELL YOU MORE
Dedicated to Your Success!
You have probably seen this ad running on Facebook this is Armand, the guy I have been talking about.
We hope you and yours have a wonderful Memorial Day!
“SYSTEMS” is a forgotten word in the network marketing world and one that leaders desperately need to REMEMBER!
Everyone who is reading this article would agree that at its foundation, network marketing is based upon the concept of duplication, agreed?
What creates duplication in the real world?
You can look at McDonalds, Starbucks, or any well run business and the answer is obvious.
S Y S T E M S create duplication and depending on someone’s personality does not.
It doesn’t matter if I pull up to a Starbucks in Kentucky, Georgia, Los Angeles, Dallas, or Chicago; I am going to hear these words, “Welcome to Starbucks, what can I get started for you today”.
This phrase is specific & exact so there is no room for self interpretation, therefore it is duplicatable.
After they are trained, a fifteen year old kid can walk into Starbucks or any successful franchise in the world and do their job successfully, because the entire business model is duplicatable. I call this the franchise factor. I have been teaching this concept of systemizing every aspect of your network marketing business for over 25 years.
The truth is, today if you ask 100 network marketers in the SAME COMPANY, “what do you say when you follow up with a lead who has visited your website”, you will get 100 different answers. I just pulled the skill of following up with a website visitor out of the air. Name any basic skill set in network marketing, ask 100 distributors in the same company and you will get 100 different answers, and we wonder why the masses are confused?
How long do you think a franchise would last without specific, step-by-step training systems in place? How do we have the nerve to ask ourselves why most people that enter the network marketing industry are gone within 90 days?
So the next question we have to ask ourselves is how has the industry survived and thrived for so long when the truth is duplication of systems has never really existed except in a few organizations with TRUE LEADERS who understand, “Network Marketing is not about developing followers, it is about developing leaders.”
Spare the hate emails, you cannot say something to me that has not already been said. I am not picking on the network marketing industry. The same can be said about real estate agents, insurance agents, and the list of industries goes on and on.
I love the network marketing industry, but I am a HATER when I see the lack of leadership most “leaders” provide to their organizations. Somehow we have evolved into an industry that feels anyone who has ever made a monthly check of $10,000 is a “leader”. INCOME has nothing to do with leadership as it relates to the network marketing industry or any other real world business. $10,000 a month income earners in MLM are a dime a dozen as I discuss in detail in the free PDF Pinnacle MLM Leadership available here. The reality is over the past 50 years, most of the people who hit the $10,000 a month income level with a network marketing organization at some point in their life, are not even in the industry today. There, I said it. Somebody needed to.
Why are they gone?
They were great at creating a following but lousy at duplicating leaders. Here is the bottom line, I think Brian Tracy said it the first time I heard it. Leaders develop other leaders. Unfortunately, in our industry, people can get to the top level of a comp plan based upon their own personality, work ethic, drive, determination, ambition and ability to create a following, however they never STAY THERE! SYSTEMS are duplicatable, personality is not.
This has been my battle cry for years, however the good ole boy MLM network seems determined that the way to build a business is to tell people what they want to hear and keep them ignorant and excited.
“Leaders” move from program to program, making “bridge money” deals with owners, then take their sheep – I mean followers – no, actually they call it “their team” with them.
Network marketing is the most rewarding industry in the world when you build your team on the right systems. Think about it, a 3 -5 year game plan to create totally financial independence for you and your family. It is a real opportunity to have TIME & the MONEY to enjoy it. Most opportunities are real, the industry is real, but the last 15 years all we have been doing is recruiting each other from deal to deal. The focus has not been on developing the next wave of leadership. Because it is hard, and the truth be known, most $10,000 a month income earners cannot duplicate their own personality, drive and work ethic.
Fifteen years ago in a publication for network marketing owners and corporate leaders, I wrote an article titled “Inspire Greatness or Cater to Mediocrity.” In the article I said “I believe this industry has to return to its roots of personal development and personal responsibility. We must create a culture that inspires people to grow, learn, develop new skills, and become all they can become.”
Listen, I know it is tough, but I also know it can be done. As an industry we have to have to focus on using duplicatable systems in all aspects of our business so we can preserve our industry and develop future leaders. If this makes sense to you, consider joining my MLM Training Club, this program will put you on a path of duplication for yourself and your team!
Since I live in Kentucky people are always asking me about the Kentucky Derby and horse racing. Today Amazon Kindle is offering a free download of a book called “The Elite Elleve”. I don’t know of a better way to brush up on your horse racing fans.
You just sponsored a new distributor. What is the first thing you do?
If you have listened to any of our training programs over the past 25 years, this answer is easy. Those of you that are MLM Training Club Members also know Steps 2-3-4-5 etc.
STEP ONE HAS ALWAYS BEEN AND WILL ALWAYS BE. Establish why you are building a business. “Until You Know WHY the HOW doesn’t matter”.
Network marketers love to quote Zig Ziglar “You can have anything you want in life if you help enough other people get what they want” However how many people actually know specifically, exactly why the top distributors on their team are building a business? How many distributors have a systematic way to help distributors on their team establish their why?
You can find the link for the simple form our MLM Training Club Members use in this article.
Here is a book the explains this concept in detail.