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If you are paying attention to your web logs and the sources of traffic to your websites then you know over the past 18 months there has been a major increase in traffic from social media websites.  The truth is the internet is shrinking.  We have always tried to teach people to  GO WHERE THE TRAFFIC ALREADY IS.!

Yes there are more websites online than ever before, however the majority of website visitors congregate on just a few websites.  If you are not using social media websites like Facebook, Pintrest, Twitter, Linked In, etc. and even websites like Ebay & Amazon to market your business you are simply missing it.

So if the importance of creating a presence on all social media websites is more important now than at any other time, are you moving in that direction?  When it comes to website traffic & social media promotion we all face the same challenges. For most of us it’s time.  There are simply not enough hours in the day to make sure you log into your Pintrest, Facebook, YouTube, Linked In, Twitter, Instagram, & Google+  accounts and interact with your clients and customers.   I am sure I left out a few, but you understand what I am saying.  So what is the answer?

There are multiple strategies, ideas, and software for creating a profitable presence on all social media accounts.  I personally know people that are making six figures a year on Instagram, others who make 7 figures with Facebook.  So what do you really want to accomplish with social media should be the first question you ask yourself.   I really don’t see social media as a business model, but as a promotional opportunity for a business.  So how can you use social media to promote your business without going crazy?  The short answer is-


Do you want to master getting customers and traffic from Pinterest?  Then focus on Pinterest for a few days, or a few weeks. Learn and implement every strategy you can.  Track what works, then outource those activities to someone you can pay a few dollars a week to manage your Pinterest website(s).

Then pick another social media website and rinse and repeat this process.  The majority Calvert Marketing Group’s niche websites and social media accounts are managed by other people.  If the header of the website says “Dale Calvert’s” then 95% of the content comes from me.   The truth is I have established websites like ……

Pinterest Marketing Help BestWebsiteTrafficReviews.com

Pintrest Marketing Help & Best Website Traffic Reviews and several others for personal reasons. When I find a website traffic idea, piece of software I want to test, or Pintrest marketing idea, I post it on the websites like this that I own.   I write something about it, so I remember the details when I need them.   I spend a certain number of hours each week on “Personal Education” and these websites help me keep track of the information on specific topics I want to learn more about.   I have these types of websites for Kindle Publishing, Domain Flipping, Website Flipping, Amazon & Ebay marketing and virtually every niche I have an interest in.   ( I don’t know if you realize it or not, but I just let you in on what I call a “self education” secret)

I spend at least an hour every day testing and learning new traffic generation ideas.  My goal is to master the idea, then outsource it, that is the only opportunity I have to be able to learn the new things I want to learn and maintain the web properties I own.  Quite frankly there have been many occasions over the past 15+ years that I have dropped the ball, but over all this works for me.   Outsourcers have become more and more important to my business over the years.   Finding good, honest, people that want to work can be very challenging, but it is worth it.


Social Media

So what is the 4-step process?

1) Education  I try to find the most successful person on the subject and go through whatever training programs they provide, in addition to everything else I can get my hands on.  I have said many times, “I buy everything”.    I believe in personal education and when I want to learn a topic I amerce myself in as much information on it that I can find.  I always ask myself, who is this person and why should I be listening to them.  The internet is full of people that are trying to teach us how to do something they have never done.   Be very skeptical, but open minded enough to learn from those that not just talk the talk but who have walked the walk.

2) Implementation  I take what I learn and immediately implement it, knowing I will make mistakes along the way, but my goal is to fail forward quickly

3) Track my results, and become profitable.  Most of the ideas and methods we implement do not immediately become profitable.  It takes testing and tweaking.  If I feel an idea is worth testing, then it is worth giving time to work.  I decide before I start how long to give a strategy. In network marketing I always tell people give it 100% all out effort for 90 days, then stop and evaluate.  After 90 days ask yourself can you give it 1 year without looking back?   When we get emotionally involved it can cause us to quit to soon or stay to long.  After a reasonable amount of time if a strategy is not working and isn’t profitable we move on, if it is profitable then we move to step 4.

4) Outsource or Delegate

The bottom line for me is I don’t mind paying someone every week to manage a website and the social media connected to it, if I am profitable.  I don’t have to be making 10X my money, I just want to be profitable.   For many of our websites I pay about $15 a year for a domain and $250 for content maintenances.  If the website produces only $1,000 a year in hands off income I am way ahead of the game.  I have always seen good  .COM domain names as an investment.  It is like land, they aren’t making anymore.

So when it comes to marketing and promotion on social media, or any other website the best advice I can give you is MASTER ONE  STRATEGY AT A TIME, THEN DELIGATE OR OUTSOURCE!

If you have no experience with outsourcing the best place to start is FIVERR!  I have found some great people on Fiverr that I have developed long term business relationships with.   Most marketers I know use Fiverr every week.  If you have not used, or are not familiar with FIVERR prepare to get blown away!

Don’t even read the rest of this article, your time would be better spent discovering what Fiverr can do for your business!


Many of you know that my wife Dawn and I operate D&D Publishing which is a digital publishing business.  It is a great business model that took us two years of concentrated effort and ongoing education to master.  However from a residual income prospective, it rocks!  95% of the books we publish on Kindle, Smashwords, etc, are not written by us.   We come up with the idea, and outline, our writers write, or editors edit, and our cover design people design the covers.   Where did we find these people?  On websites like Fiverr, Odesk, Elance, and a few other outsource directories we use.

Here is just one of our authors we found on Fiverr, yes this is his pen name, but you get the idea.  www.AuthorJohnSummit.com

You may think this article is about outsourcing, it is not.  It is about understanding that “Time Management is the Best Kept Secret of the Rich”  Jim Rohn.   I don’t think that anyone would debate that if you are involved in any type of business that having a social media presence is critical in today’s world.   However getting from where you might be to were you need to go can be a challenge, but it can be done.  I hope the 4 points above will help you.  Just remember education, implementation, test, outsource.

If you enjoyed this post, please share it on one of your social media websites.  I AM SERIOUS!  Clicking the share button helps me more than you may understand, and I sincerely appreciate it.

PS  One more thought regarding social media.  If you are in business then you probably enjoy the show Shark Tank.  Pay close attention how many people come on that show that are basically doing all of the marketing and promotion of their business via social media it is shocking.  However as I have said many times “Success Leaves Clues”.


Fiverr Banner


Christmas Card 2014




We appreciate your support in in 2014 and hope you and yours have a wonderful 2015.




Entrepeneurial Mindset




Think about this for a minute, who is the perfect prospect for your business?

Personally I have always believed that your goal is  to professionally get your business and products in front of as many people as you possibly can, because when it is all said it done, building a team is not really about a particular person, it is about who they know.  That is why we have always taught to ask for referrals.  If the timing is not right for a person AFTER THEY SEE THE ENTIRE STORY,  we simply say, no problem, if you were going to do this business who would be the first person you would talk to?

Most people know people who have the work ethic, mindsets, and leadership abilities it takes to develop a network marketing organization, even if they personally don’t process and or have know desire to develop them.  Learning how to properly ask for referrals and teach this skill set to your team will take you along way in this industry over time.

With that said, the Great Art Williams said your perfect prospect is in their 30′s, married, has a family, owns a home and has not made it financially yet, but THEY WANT TO REAL BAD!  I have never forgotten that quote from Art, and that is why in our direct mail training we teach people how to target these types of people.

The question I have for you, is where do these people hang out?

Do they have a business mentality?

When they happen to turn on the TV Set are they watching Lavern and Shirley or Shark Tank?

To find the perfect prospect you need to hang out where they hang out.  One place you can find these people is at Small Business Expo’s.  Again, I believe that it should be your goal to PROFESSIONALLY get your business and product in front of as many people on a daily, weekly, and monthly basis as you can.  However when given the chance to hang out where your perfect prospects are, you should take advantage of that.   Another great place to hand out is infomercial seminars. When I was building my teams I always went to every TV Infomercial Seminar within driving distance.  I always learned something from the presenters, but I also understood it was a great place to surround myself with entrepreneurial minded people.   Of course I also made it a goal that nobody was going to leave the event until they had a $100 Bill Dropcard in their hand.



 I just found a list of upcoming small business expo’s you may want to check out through the remaining of this year and 2015. Here is the list:

Boston - October 2nd, 2014, Hynes Convention Center

LA - November 6th, 2014, California Market Center

Miami - January 15th, 2015, Miami Beach Convention Center

Philadelphia – March  19th, 2015, Pennsylvania Convention Center

Chicago - April 9th, 2015, Navy Pier

Dallas – May 14th, 2015, Dallas Convention Center

NYC – June 4th, 2015, Jacob Javits Center

Seattle – July 16th, 2015, Washington State Convention Center

San Francisco – Sept. 17th, 2015, Fort Mason

Boston – October 8th, 2015, Hynes Convention Center

LA – November 5th, 2015, California Market Center

Atlanta – December 10th, 2015, Atlanta Convention Center

You can learn more about these events here



There is not a week goes by that I don’t say to someone, “It is Jim Rohn, not Jim Rome”.


I am a Sports guy and Yes, I know who Jim Rome is. However it bothers me that more people in the United States are familiar with Jim Rome than they are the great Jim Rohn.



The older I become the more I realize what a profound Jim Rohn has made on my life. There are many of you that have been true students of Jim, that can say the same thing. So many times, I ask people, do you listen to Jim Rohn and most of the time they think I am talking about the sports talk guy Jim Rome.

I have always done my best to plant seeds of personal development in everyone, especially the next generation. For years I have given away the book “The Magic of Thinking Big” to all high school graduates as part of their gift.

Do they read it? Most don’t, but over the years a few have picked it up later in life when the realities of the corporate world hit them. All we can do is plant seeds when we have the opportunity.

I wish this shirt was going to be available to order for a long time, because I would start adding it to my graduates gifts. 5 simple words, but the seeds they can plant, and the truth they represent can change lives.



If we all take the time to plant truth daily, at some point they can take root. We may never know when or for who, but it is not necessary for us to know, our responsibility is simply to plant!

I hope everyone is having a good summer. We just got back from spending a week in Kentucky with family and friends.

A couple of weeks ago I did a blog post called THE ONE MLM TRAINING CD EVERY NETWORK MARKETER MUST MEMORIZE.

Today I want to share with you two articles that I feel are the two best training articles that have ever been written. I honestly believe that if every network marketer would read, internalize and act upon the concepts in these articles the positive benefits the industry would receive would be beyond our imagination.

The first is: I thought I knew what Made Me Successful, but I was Wrong by the legend Mark Yarnell. This article identifies the #1 challenge of developing a duplicating mlm organization, but very few have the guts to talk about!


The second is: The Land of 10,000 Unrecruited Heavy Hitters by Len Clements. This article was written almost 20 years ago and the problem has only compounded since Len wrote the article. The truth is, for the past 15 – 20 years all most network marketers have done, is recruit each other. This article will create a major mind shift for all network marketing “leaders”.


You can find both of these articles on this website if you use the search box, and I also included them in this FREE PDF.


Download Top MLM Training Articles Here

While we are on the subject, I believe the BEST BOOK ever written on building a MLM Team is Raising a Giant by Bob Crisp, you should be able to find it on Amazon.

Many times after people visit our website directory at DaleCalvert.com they will contact me and ask me which of my training programs and books I would recommend they invest in. That always depends on the individual and where they are on the network marketing road to success.

However the above articles should be internalized and Bob’s book should be read by ALL Network Marketers. They will help you develop a good foundational understanding of what it really takes to build a growing, duplicating organization.

Become a student of the principals, because they never change. Prospecting and recruiting methods have evolved over the past 30 years and they will continue to evolve with technology however the foundational “Wisdom of the Ages Success Principals” will never change. Study them, learn them, and make them part of you.

For the record the two training programs that I have done, that I wish every network marketer would have as part of their training library are.

Confessions of a Network Marketing Millionaire DVD Training


and the booklet Why the Masses of Network Marketers are Frustrated, Confused, and Don’t Have a Clue What They are Doing.



The good news is only about 3% of the people that enter the network marketing industry have the natural skills sets and mindsets to build a business, and whatever they do build cannot be duplicated. Personality is not duplicatable, only systems are. The rest of us have to rely on developing the proper skill sets, mindsets, and have the proper systems in place that can be duplicated by the majority of people on our teams.