SHOULD MARKETERS BE PODCATING?
Podcasting was really the in thing several years ago when it started. I remember subscribing to John Maxwell, Joel Osteen, Robert Kiyosaki, you name the respected personal development teacher, I subscribed to their podcast. At that time I was playing in a lot of Poker Tournaments, and would sit around the table listening to Joel Osteen on my Ipod. Does that strike anyone other that me as funny. For the record, I am not a gambler. I don’t play cash games, I play tournaments. I pay my entry fee and enter the tournament, like some play golf scrambles. I don’t do it for the money, I do it for the competition. Poker is really a people game with cards, and people have always fascinated me.
Ok, back to podcasting.
So why is podcasting having such a major resurrection? It is due to two key factors.
1. The growth and rapid adoption of smart phones. You can now get your podcast direct to your phone without having to hook up your iPod to the computer. When I am in Georgia I listen to certain Kentucky
oriented sports programs live on IHeart or their podcast replay daily
2. The explosive growth of an online media portal where you can publish and download your podcasts…. called “iTunes”
These 2 factors have provided the device and the channel to make podcasting effective, efficient and able to be distribute easily that wasn’t possible a couple of years ago.
Who is doing podcasting well?
According to Michael Stelzner from Social Media Examiner when they conducted a recent social media study discovered “that even though only 3% of marketers are currently using podcasting in their social media marketing strategy… 32% have a desire to learn how to use podcasting in their marketing efforts and 23% have plans to increase their podcasting activities in 2015.”
Add this to the growth of smart phones and the adoption on iTunes and you have a strong podcasting marketplace with a large upside.
An example is Pat Flynn. Pat’s podcast is called Smart Passive Income. Pat operates a very successful blog that is about creating passive income from focused blogging and content creation. He started his podcast 18 months after he got everything he needed because of his fear of creating a personal podcast. So even successful bloggers are human!
After 18 months of fear, he finally introduced his podcast in July 2010 its listeners have given it more than 500 five-star ratings. Mr. Flynn consistently ranks in the top 10 business podcasts on iTunes, including, at one point, earning a second place spot behind The Dave Ramsey Show which is one of my favorite podcast. (iTunes doesn’t explain how it ranks podcasts).
His podcast marketing philosophy is based on what he calls the “Exposure Cycle“.
The Exposure Cycle
Here are the 3 steps to exposing your podcast to the world and some of his insights on what is required to make a podcast successful.
To get exposure you need to be discovered.
He does this by:
• Making sure that the podcast is optimised for search engines with a keyword rich title, description and meta data. Also he optimises it on iTunes for SEO.
• Creating professional artwork which should be like the cover of a quality book
• Pursuing tactics that assist in getting the show rated and ranked in the top 10 on iTunes
Podcasts are much more sticky than an article on your blog as they keep people hanging around (the podcast manages to do that well for an hour). A blog post is read in a few minutes.
So how does he make it sticky?
• Works hard on creating a great first impression with the best quality sound he can create.
• Relevant information without fluff (I like that ?)
• Inject your personality
• Valuable content that is actionable and provides listeners with takeaways that answer the question of “what’s in it for me?”
• Social proof (he displays that there have been 3 million downloads and the fact that 50,000 subscribers regularly listen to his weekly podcast)
• Keeps them involved by voice techniques that make people “lean in” by repeating important points and dynamic voice changes from whisper to loud.
• Breaks the one hour podcast into 4 sections and signals the next transition with “Next we are going to talk about“
I don’t know how many times I have dropped into a blog and tried to find the social sharing buttons and discovered them at the bottom and wearing camouflage.
Any media needs to be easy to share and it isn’t just about the social sharing buttons.
So how does Pat make it easy for people to share his podcast?
• Obvious floating sharing buttons on the side bar
• Provides show notes
• Implements calls to action
• Syndicates his podcasts to the popular podcasting directory”Stitcher”
• Creates landing pages with their own domain name
• He also uses mobile optimisation which uses texting and a mobile landing page and an opt-in
If you want to learn more about podcasting from Pat you can check out his free podcasting tutorial which is six “step by step’” training videos to help you get your podcasting up and running.
Pat is not the only podcaster on the planet and in fact one of the most successful is a gentleman called Cliff Ravenscraft who podcasts under the show name “The Podcast Answerman” and has created more than 2,800 episodes since 2008. Cliff provides a 120 minutes of free instruction on how to podcast on his blog. Still not convinced?… then there some other significant bloggers and marketers that are stepping in to podcasting including Michael Stelzner, Chris Brogan, Michael Hyatt and even Seth Godin. Where there is smoke there is fire. Podcasting is worth checking out.
Below is an email on podcasting that I had planned on sending today. But my rule is when email become to long, they become an article. Please excuse the fact that I am not going to take the time, to format this as an article. It was originally planned as an email, and I have one more important project I want to get scratched off my To Do list tonight.
I hope you’re having a great day!
This was one of those smooth days when I was able to scratch several projects off of my “To Do” list with minimal interruption. It is an exciting time to be an entrepreneur,there are soooo many ways to grow and expand any business.
Tomorrow is my “personal education day” which I always enjoy. I will be going through the new Webinar Jam system. I have been using gotowebinar for years and don’t like the thought of learning a new webinar system. Sometimes along our paths opportunities drop in front of us that just make too much sense to ignore. This is what happened to a lot of marketers a couple of weeks ago when the webinar jams product was introduced to the market, but this is not the purpose of my email.
I guess the point I was trying to make is we must always embrace the constant evolution when we are entrepreneurs. We cannot get so stuck in our METHODS that we miss new technologies and ideas that can save us TIME & MONEY! You have heard me say many times embrace “Wisdom of the Ages” success principals, they will never change, they always have been and always will be. Methods are constantly evolving as technology moves forward. One of those methods is podcastng, which really is the reason for this email.
Respected marketer, Connie Green, recently put out a product on how you can host a successful podcast in 1 hour a month. After going through it, I’ve got to hand it to her – she explained the technical pieces of putting a podcast together.
This information is far better than any podcasting information I have gone through. Some of you are thinking, Dale I didn’t know you did a podcast! I don’t! At least not yet, but if I am ever going to make that move, this is the year. Like every decision we make, we have to look at the time it takes verses the value we can provide and the returns that can be expected.
Connie’s course includes PDF’s that go through every. single.step. it takes to launch a podcast, with screenshots and clear explanations.
If you follow her steps, experts agree you can have the technical side of your podcast up and ready within an hour. For me, that sounds like just what the doctor ordered if you know what I mean.
Many of our email subscribers should be doing podcast to build your business. You have the personality and podcast are a perfect promotional method for you. Seriously. If you’ve been holding yourself back from having a podcast because you’re worried about tech stuff (I get it!), pick this
course up immediately.
Beyond the technical pieces, the rest of her course is jammed packed with great insights from a podcast pro.
You will learn things like:
– 21 ways to get exposure for your podcast
– Insightful questions you can ask people during interviews
– How you can go from “zero” to successful podcast in very little time
– And a lot more.
I have always believed “Learn from those that have done, what you are trying to do”.
If podcast are on your to do list, like they are mine I consider this course mandatory.
If you’d like a very clear tutorial on how to set up a podcast I can not recommend Connie’s course enough. It is a one time low investment of less than 30 bucks with no upsells or monthly charges.
You can check out the course by clicking here.
Thanks for all the messages. Yes, I am alive and well, thanks for asking!
Every tournament team in college basketball has their season end with a loss accept ONE. This year was KENTUCKY’S year.
Last year, we went to the final game. We went on an Epic Run at the end of the year. No Kentucky fan really thought we would win the tournament, but we enjoyed the run.
Connecticut won the national championship in 2014, but there is not a basketball fan in the world that really believed they were the best team. Sometimes in basketball, like life, that is just the way the ball bounces.
When you know you had the best team, and you lose it is heartbreaking. This has been a special year to be a Kentucky fans. I will go to my grave knowing, they had the best TEAM in the country in 2015.
What made this year so special was the players. They are good kids, who set an example daily for all that were really paying
Coach Calipari’s statement kind of says it all.
I know he is right, but the truth is losing is never good. This years team will always be looked as as the kids that should have won it all.
Yes, I am a sore loser.
I have never believed, “It is not if you win or lose, it ishow you play the game” That sounds good, but honestly I don’t believe that!
I have gone from Numb after the loss to just Disappointed for the players and the fans.
If winning is not everything, then don’t play competitive sports. If you want to have fun go to an amusement park. Life rewards those that play within in the rules, give it all they’ve got, leave it all on the floor and WIN. Winning and losing becomes a habit, as well as excepting mediocrity or good enough. Kentucky has been to the Final Four four of the past five years because we expect to win.
Talented kids come to Kentucky because they have a dream of going to the next level. The right kids are attracted to top level coaches in sports. In business you have a lot of followers, but winners are attracted to leaders that can help them get where they want to go. That should be your goal, become the kind of leader that can help people get where they want to go.
One final thought regarding sports. Being involved in competitive youth sports has been a very important part of many of our lives. It helped us learn to work together as a team, and teaches us how to practice, work hard, appreciate other people’s talent and how sometimes in life when you do everything right you still LOSE. You don’t have to like it, but it happens, it is called LIFE.
FRESHMAN BASKETBALL TEAM .. I AM #10
Today we seem to want to protect our kids at all cost, and when we don’t give them the opportunity to work hard and lose, don’t we take away valuable life lessons? I was reading an article today talking about how psychologically more twenty something’s have a deeper feeling of entitlement, more than any other generation in history according to this article. Is that because we didn’t allow them to lose?
Let me ask you a question. How many of you think PARTICIPATION TROPHIES Are a good idea? Doesn’t this reinforce a negative philosophy? Think about the 7 key areas of life; mental, physical, financial, family, social, career, & spiritual. We don’t get participation trophies in life just for showing up? Rewards come from commitment, dedication and developing our skills and talents to the best of our ability. That is the lesson I hope my children and grandchildren and those I love learn. Do just show up and expect great things to happen, you have to go after it!
Kentucky basketball got me through another cold winter, it always has. I will always look back on this team as my favorite group of young men, an unselfish team, and model citizens ……………….. who should have won it all …….. but LOST. Losing when you should win, is one of the hardest lessons in life to accept. Thankfully when you deserve to win, you normally do, but that is not always the case, so all we can do is live, learn, and keep moving forward.
PS Before people start asking. Yes, anyone can get in the Tee Shirt Business. Our goal is to have 5 shirts a year designed, and average $5,000 profit per shirt. Click here if you want to learn more HOW TO GET IN THE TEE SHIRT BUSINESS
When I first introduced The 7-Lies of Attraction Marketing a couple of years ago the network marketing industry was bombarded with self-proclaimed “gurus” and “consultants” trying to teach people how to do something they had never done, or taught anyone else to do. Honestly it was embarrassing, not only to the people on video talking about something they obviously knew nothing about, but also the industry.
Thankfully these worthless, time wasting, methods have diminished drastically. Unfortunately many people wasted a lot of time and money playing the I AM A GURU SO LISTEN TO ME game.
I understand, people do business with those they KNOW, LIKE & TRUST. However when it comes to network marketing or any business I have always looked for people that are Pinnacle Leaders who have a proven track record of TEACHING others to do what I want to do. Let’s face it, $10,000 a month income earners in network marketing are a dime a dozen, however there are not that many people who have ACTUALLY T A U G H T, others how to do it.
I want to thank those of you that have helped spread the ATTRACTION MARKETING IN NETWORK MARKETING IS not duplicatable and BS … message.
This book has been downloaded from virtually every country in the world, and many leader require that their teams read this books before they start working with them. The sooner the attraction marketing in network marketing illusion is exposed the better off we all will be.
The truth is this:
Network Marketing is About Developing Leaders
Internet Marketing is about building List, and more importantly developing a relationship with that list.
There is nothing wrong with participating or being involved in internet marketing, or affiliate marketing. The destruction comes when network marketing gurus try to teach people that the internet is a replacement for the proven prospecting and lead generation methods of the past.
Yes, there are some programs that make more sense to market online than others, and knowing the fundamentals of marketing online is important for all businesses. Please don’t misunderstand what I am trying to communicate. Many of us just got sick of the same old, my upline and company are messing over me stories it hurt. The old school – new school ware was started by savvy marketers, telling people exactly what they wanted to hear, it is not your fault, it is your companies and uplines and we have the internet marketing fufu dust for only $197.00 a month.
It was the same story old lead companies like Pro Step and others were selling 20 years ago. It is not your fault, your skill sets and mindsets are not the issue, you just need to buy our leads!
Let me stop, before I really get off on a soap box.
If you aren’t actively using at least 5 ways to create leads in your local market, you probably are having difficulty finding and developing leaders on your network marketing team!
Our team creates hundreds of leads online each day for our business, so I believe in the Internet. I will say it one more time, network marketing is about developing people, LEADERS. Internet marketing is about developing list and a relationship with that list.
Please help us continue to spread the truth, and we provide 100% Commission for every book you share!
Most people who have "15 Years of Network Marketing Experience" really have one bad year, repeated 15 times! DON'T BE THAT GUY or GAL!
Five years ago I was the corporate trainer for a company called My Premier Business. Unfortunately they went out of business, but thankfully we met a lot of great people. During one of my training webinars for them, I covered an idea called MPB Mastery, which could have just as easily been called MLM Mastery.
I wanted to share this information with the readers of this blog, because I had the opportunity to be exposed to it, 10 years earlier and I missed it. I don't want you guys to miss this, so here is a replay from that closed corporate training webinar I did several years ago.
If you are NOT a member of our CD of the
Month program, and MLM Training Club,
WHAT ARE YOU WAITING FOR?
As most of you know, I have been sending emails during March Madness and offering some special discounts. I receved this email from one of our subscribers and found it interesting. I understand that many people who listen to the talking heads in the media have this perception. However perception has nothing to do with reality.
Sorry i don’t call a school that recruits players to play one year a college basketball team. Just a minor league team for the pros.
This email reminded me that as human beings, we see things not as they are, but as we are.
Here are the facts.
#1 This team has 16 players. Only 4 freshmen that could possibly leave for the NBA after one year. A couple of them will probably go to the NBA at the end of this year, and a couple will probably stay in school. Duke and several other top level schools have one and done players every year. It is not the colleges fault, they are playing within the NCAA rules.
#2 There is not a college in America that would not have offered a scholarship to our 4 freshmen or any player that has played at UK over the years. The real problem is elite players want to go to elite basketball teams.
#3 Kentucky is a players first program. Kids come to Kentucky because they have dreams to play in the NBA someday, and coach John Calipari’s track record speaks for itself.
#4 Kentucky only recruits good kids. They don’t attract ego driven kids that have to be the star of the team. They are good citizens that support the community and want to be part of a winning tradition.
#4 More than anything, this years Kentucky team is the definition of a TEAM.
They are playing less minutes than they would at any school in the United States. They have multiple players averaging 10 points plus a game, and our #1 scorer averages only 15 points. but only averages 22 minutes a game.
Network marketing organizations can learn a lot from Kentucky. The thing that destroys most companies and organizations is greed and ego. There is nothing more powerful than a unified team. The whole really is greater than the some of it’s parts but ego prevents most leaders from unifying and working together.
One final point. When most people join a network marketing company they consider the products, the comp plan and the person who is sharing the opportunity with them. Why don’t we pay close attention to the upline, and their proven ability to help others reach their dreams?
Worth thinking about!