I can remember years ago an audio cassette by Zig Ziglar talking about the one person he had met in his life that had more “sales knowledge” than any other person he had ever met. Was this gentleman making a high six figure or seven figure income as a professional high ticket sales person? That is what you would expect, right?

No this guy was a barber making his living doing $5.00 haircuts, (at least they were $5.00 back in the 70’s). He loved to talk sales, sales techniques, closing concepts, etc, yet he failed to put his knowledge into action.

One of the secrets of becoming a master marketer is try to learn something new everyday and put it into ACTION! Knowledge without Action Leads to Delusion! Below is an excellent example of this concept in action, this is an email message I received from Joan Shannon last week after my “What’s in it for me” article appeared in the Enews.

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ATTITUDE

By Charles Swindoll

The longer I live, the more I realize the impact of attitude on life. Attitude, to me, is more important than facts. It is more than the past, than education, than money, than circumstances, than failures, than successes, than what other people think or say or do. It is more important than appearance, giftedness or skill. It will make or break a company … a church … a home. The remarkable thing is we have a choice everyday regarding the attitude we will embrace for that day. We cannot change our past … we cannot change the fact that people will act in a certain way. We cannot change the inevitable. The only thing we can do is play on the one string we have, and that is our attitude … I am convinced that life is 10% what happens to me and 90% how I react to it. And so it is with you … we are in charge of our Attitudes.

Expectations

It is easy to change your expectations. You can do it in an instant. And that can be a problem. Too often, we lower our expectations because that is easier than overcoming the obstacles which stand in the way of fulfilling those expectations.

Are you being forced to lower your expectations, or are you simply choosing the easy way out? You must expect the best in order to achieve the best, yet it takes more than just expectation. It takes effort and commitment. If you lower your expectations at the first sign of difficulty, it seriously erodes their value.

Don’t lower your expectations to meet your performance. Raise your level of performance to meet your expectations. Expect the best of yourself, and then do what is necessary to make it a reality.

Ralph Marston

WHAT I WANT I AM POWERFUL!

Whatever I set my mind on having, I will have.

Whatever I decide to be, I will be.

The evidence is all around me.

The power of my Will has brought me precisely to where I am right now.

I have made the choices. I have held the thoughts.

I have taken the actions to create my current reality.

And I have the power to change it into whatever I want it to be.

With the choices I make, I am constantly fulfilling the vision I have for my life.

If that does not seem to be the case –

then I am deceiving myself about what I really want.

Because what I really, truly want, I will get!

What I truly wanted in the past, I already have.

If I want to build a billion-dollar business, I will take the actions necessary to do it.

If I want to sit comfortably watching TV night after night –

I will take the actions necessary for that.

Don’t be disappointed in my results –

they’re just the outward manifestation of my priorities.

I will be sure of what I truly want,

because I am sure to get it!

LESSONS FROM GEESE

FACT: As each goose flaps its wings it creates an “uplift” for the birds that follows. By flying in a V formation, the whole flock adds 71% greater flying range than if each bird flew alone.

People who share a common direction and sense a community can get where they are going quicker and easier because they are travelling on the thrust of one another.

FACT: When a goose falls out of formation, it suddenly feels the drag and resistance of flying alone. It quickly moves back into formation to take advantage of the lifting power of the bird in front of it.

If we have as much sense as a goose we stay in formation with those headed where we want to go. We are willing to accept their help and give our help to others.

FACT: When the lead goose tires, it rotates back into the formation and another goose flies to the point position.

It pays to take turns doing the hard tasks and sharing leadership. As with geese, people are interdependent on each others skills, capabilities and unique arrangements of gifts, talents or resources.

FACT: The geese flying in formation honk to encourage those up front to keep up their speed.

We need to make sure our honking is encouraging. In groups where there is encouragement, the production is much greater. The power of encouragement is the quality of honking we seek.

FACT: When a goose gets sick, wounded or shot down, two geese drop out of formation and follow it down to help and protect it. They stay with it until it dies or is able to fly again. Then they launch out with another formation or catch up with the flock.

If we have as much sense as geese, we will stand by each other in difficult times as well as when we are strong.