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Monthly Archives: April 2007



As most of you know, I have been reading all I can about marketing on MySpace.  I find this web 2.0 information fascinating.  Craigs List, YouTube, MYSpace, Ebay, and the list goes on and on.  

It is like the wild wild west.   Smart marketers understand that if they can capitalize on the unbelievable amount of traffic these sites get, great things can happen.

Remember  "Formal education makes you a living, but if you become "SELF-EDUCATED"  you can create a fortune.  

My suggestion is to learn all you can about Web 2.0 Marketing methods right now.  If you don't have a MYSPace site, set one up, it is simple and free.

I talked with a gentleman yesterday who's MYSPACE site is rated #1 in Google for Cheap Nutritional Supplements, simply because of all the activity and messages on his MYSPACE page.  The Google webcrawlers love that.

This is one of the books I am reading right now, along with several others:

 Excellent MYSPACE education





                      Thanks Billy & Jo Ann!


Mr. Calvert,

My husband Billy and I just finished watching your POWER OF A DREAM DVD and I had to send you an email.  We have been involved in network marketing for 3 years and are now finally making some progress since we went through your 21 Ways to Create Local Leads course.  Prior to that course, we were spending more than we were making with different lead companies and advertising co-ops.  

I have been wanting to write you and thank you for that course, but after watching the Power of a Dream tonight I had to send you and email.  It did something inside of both of us.  We were both fighting back the tears the whole time, but after it was over, we looked at each other and said WE CAN DO THIS!

Thanks for giving this inspiration and know how to move our business forward. You are a blessing!

Jo Ann and Billy Smith
Norman OK

PS If you are interested in check out the course they are talking about you can find it at http://www.LocalMLMLeads.com  and the Power of a Dream Video is in the product section of this website!







What do you think?  Is he crazy? 




Maybe. Maybe not.  You decide.




I'm talking about legendary mar.ket.er Michael Penland who wants to

give you……gifts from 18 Top World Class In^ter^net experts worth $7,859.85!





You get 15 unbelievably huge, incredibly "hot" m.oney making gifts from

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gifts I've asked Michael to reserve in your name. 


Included in the 15 gifts are two never before released products, including one which could be worth a small fortune to you.




Act on this now before Michael changes his mind.  Don't wait.  Learn more at…





There's even a gift included from me to you if you respond right now.  But…


…I could only reserve this gift package for a hand full of my BEST clients and

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me.  I'm counting on you to respond right now and grab your gifts.








Dedicated to your Success,

Dale Calvert

People who give effective presentations…..
Communicate at Level 5 
Dale Calvert

From time to time I hear someone comment “You can’t get people to attend opportunity meetings anymore”.  My response is always the same, that is because you how a boring meeting (given by boring presenters) or the wrong people.


Listen people are attending night school in every major city in the United States.  Why?  Because they have hope of obtaining a better JOB!  So the people are out there, they are looking for a vehicle that can improve their financial future.  If they are not attending opportunity meetings is because over the past few years they have set through far too many boring presentations and don’t care to do so again.


There are 5 Levels of Communication.


It doesn’t matter if you are giving a presentation in front of a crowd in a hotel, or one on one in a coffee shop, the 5 levels of communication are applicable all the time, everyday in every situation where humans speak with each other.


Level One:   SMALL TALK      How are you, Hello, Good day, Good morning, etc.  The phrases all of us use every day in conversation.   This is the lowest level of communication possible.


Level Two:  RE-STATING FACTS      This is where we talk about current issues in the news or current events.  The popular movie that is out, etc.   This conversation basically centers on and around current events.


Level Three:   I BELIEVE STATEMENT    In my opinion this is the beginning of meaningful conversation.  This is when you actually go out a limb if you will and actually communicate an opinion.   Let me try to make this clearer, have you ever met somebody for the first time that makes a statement that you totally disagree with?  How does that make you feel compared to a close friend or relative making a statement you disagree with during a conversation?  


If it is a close friend or relative you will disagree, even argue with, right?  However when it is a person you meet for the first time, or someone you don’t know very well we are more hesitant to disagree when they make an “I believe” statement.  As long as the conversation stays at levels one and two, small talk and re-stating facts, everyone is comfortable. 


I BELIEVE STATEMENTS cause people to “think” and can create controversy or disagreement.


Level Four  CONVICTION.    Communicating with conviction is something the very few people do in a business environment.   Put these people in front of their teenage kids who have upset them, and these same people will let the CONVICTION rip, however they seldom communicate at this level in a business environment.   People who learn how to lay it on the line and communicate with conviction are far more effective than those who don’t


Level Five  CONVICTION with EMOTION   This is the ultimate level of communication.   This is when you know what you know and you aren’t afraid to shout it.  People are naturally drawn to people that communicate at level 5.   Think about this, would you rather listen to a preacher communicating at Level 5 or one who is simply Re-stating facts talking down to you from level 2?  Do you see the difference?  More importantly do you feel the difference?


The problem today is that about 80% of business presentations in front of groups and one on one are communicated at Level 2, RE-STATING FACTS!


All effective presentations are communicated at Level 4 & 5, with level 5 being the highest level of communication, conviction with emotion.   When people BELIEVE what that are communicating we feel that and we also respect it, even if we disagree with their belief.


If you want to attract people to you, your products and your opportunity LEARN TO COMMUNICATE AT LEVEL 5!    A QUICK WORD OR WARNING, effective communication must be heart felt.  The only thing worse than listening to a presenter who communicates at Level 2 is someone who is “Trying to Be Excited”.


Find a product, service and company you can sincerely communicate at Level 5 about and you are on your way to success!  Let it RIP!   Set yourself on Fire and people will come to watch you burn!


  Dale Calvert is a twenty five year network marketing veteran.  He has worked in the industry as a company owner, corporate VP and top producing distributor.  Mr. Calvert is currently the President and CEO of Calvert Marketing Group.  He works as a seminar speaker, corporate consultant and coach for the network marketing and internet marketing markets.  A directory of his websites can be found at http://www.DaleCalvert.com


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