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Monthly Archives: May 2007

(copied from my buddy Len Clements Website FYI)

Focus Will be on Cancer Cure Claims

May 30th, 2007
I reported in Alert #78 that The Wall Street Journal had published an article critical of Mannatech's alleged condoning of various medicinal claims by their distributors. This article quoted Mannatech Chairman and CEO Sam Caster as saying "Nobody is claiming these products by themselves are providing a treatment for disease." But the column's author described first hand experiences with Mannatech reps making "sweeping claims about the power of Mannatech products to provide relief from serious disease." I also cited my own online investigation where I discovered, quickly and easily, several web sites where disease treatment claims were being made about specifically the Mannatech brand of products.

In the four minute video teaser of the upcoming segment on the 20/20 web site, a young girl is interviewed who had a large tumor removed from her brain, but who is now refusing all traditional medical treatments in lieu of Mannatech's Ambrotose products. She confidently believes it will cure cancer. There is also, of course, the obligatory "hidden camera" footage of distributors making disease treatment claims, usually in the form of personal testimonials. Mr. Caster is also interviewed. Within the context of the girl who was denying medical treatment, which the interviewer reminds Caster is watching, he is asked specifically "Does your product cure cancer?" Rather than respond "No, it does not", Caster hesitates, then states "I would say we do not make that claim."

20/20 Airs on Fridays at 10:00 pm on ABC. You can view the video preview by clicking on the "A Magic Pill" link under the video screen here: http://abcnews.go.com/2020


Obviously this 20/20 segment is going to be very negative, and we're all going to take a hit. After all, here's what will surely be perceived as yet another one of those "multilevel schemes" making outrageous claims about their snake oil. The sad thing is, companies like SeaSilver, and Quantum Leap are extremely rare, at least to the extreme extent of their exceptional claims. In fact, these are the only two severe regulatory hits on MLM companies for making medical claims in the past ten years (and both companies are now gone). Sure, a lot of inexperienced, "independent" distributors get carried away, or don't know what the rules are (i.e. believe a medical claim is okay if it's a personal testimonial, or from third party material). But the vast majority of MLM companies do, and really do make an assertive effort to educate their reps, and enforce their anti-medical claim policies. Unfortunately, a few don't, or at least not hard enough, and naturally those are the only one's that 20/20 will ever do a report on.

We know that there is an investigation underway by the Texas AG's office concerning Mannatech's possible "health-law violations", although it seems to be stalled at present. In 2005 a class-action lawsuit was filed by Lerach Coughlin LLP on behalf of Mannatech investors also alleging Mannatech made "materially false and misleading statements" about its products. Amazingly, the FDA has not yet issued a Warning Letter to Mannatech.

I wouldn't be surprised if this 20/20 segment garners such an FDA warning, gives some traction to the AG's investigation, and gets Champaign stains on the carpet of the Lerach Coughlin office.

And if you think the almost 10% drop in Mannatech's stock price today (which began minutes after the 20/20 preview went online) is bad, wait until a full report airs on Friday night (fortunately there's the weekend for the impact to wear off a little before trading begins again Monday morning).

This is another great example of why the FTC, SEC and FDA are not the only one's you want to avoid the scrutiny of. As much, if not more damage can be caused by ABC, CBS and NBC.

Len Clements
MarketWave, Inc.

Our readers Write


Below is an email I received from one of our readers. I decided to share my thoughts regarding his question with publicly.


I hope this helps everyone!


If you haven’t joined FREE IQ this is not an option and there is no excuse for anyone who is serious about marketing not to join, it’s free!


Go here and join right now, before you continue reading!

Beginning of Email


Good Afternoon Dale,

I truly enjoy your emails because of their core intentions of empowerment and honesty.

Recently I registered as an affilate for Free IQ and wish to maximize this wave. If you don't mind disclosing, what are a couple ways to be uniquely positioned in that vehicle produce income?

Thank you for your time and mentorship,





Hi Dave,

I hope you don’t mind me responding publicly like this, but I have had several people ask me questions about FREE IQ since it launched about a month ago.

For those of you that don’t know FREE IQ is like a combination of YouTube, Clickbank, plus a 2-Level Affiliate Program.

At least that is my perception at this point.

I joined Free IQ as soon as I heard about it. The reason is, I have spoke with Brad Fallen the owner on several occasions at different Internet Marketing Events.

Brad is one of the most respected Visionary Internet Marketers in the world! PERIOD!

FREE IQ has several components. From one prospective it is like UTube for marketers. All the audio, videos, etc are designed for entrepreneurs so you don’t have to worry about wasting your time with a bunch of teenagers trying to be funny & cool !


There are multiple affiliate programs, so if you purchase a product you like from FREE IQ more than likely you will have the opportunity to promote it as well.


Let me say that I certainly don’t claim to be a FREE IQ Expert. I can tell you that I have a very strong positive feeling about the potential of this business model.


I joined immediately when I heard about it,have read everything I have seen on it, but I have not devoted a day or two of focus to this project YET!


I definitely will very soon, and that would be my first recommendation to everyone.

Free IQ has several training videos on there site. My first step will be to go through each and every training video on the site. They appear to have more than enough support and training materials to get you profitable with the system.


So to Dave’s question, how can you profit from FREE IQ, if I were consulting with Dave I would ask a lot more questions.

1st Question

Do you have a customer/client/prospect list?

As Internet Marketers have been preaching for years, and as I have been harping on every time I do a seminar for network marketers, the $$$ is in the list!


In today’s marketing world, a database is mandatory!


I don’t have time to get into a lot of detail about this. But I believe you should have not just an email data base, but also a data base you can use for direct mail promotions.


Mark my words, Direct Mail Marketing with postcards will be making a huge comeback in the marketing world in the near future.

You can get more info on this at:


Example: About 6 months ago I purchased a mailing list of several thousand people who have purchased a course from a TV infomercial about
Making Money with Ebay.

I personally own the same course and know that it stinks. It is really just a front end product and there main business is to sell people who buy the course a high priced ”drop shipping” system.


Now, I can go to FREE IQ and do a search for Ebay. Check out products, courses, ebooks that look interesting.

From the list, see which ones offer an affiliate program. The next step
is to order those products. If I find one I really like and feel offers value, I can promote my affiliate link for that product to my list of Ebay course buyer with a postcard!

I would do a test mailing of 500 first. If the numbers work and the mailing is profitable, I would then mail the entire list.


Make sense?


You can set up a simple data base using an Excel spreadsheet. Another easy to use program that can be bought at any office supply store is called My Mailing List.


For an email list I recommend:

www.ShoppingCart.TipForSuccess.com right now they are offering a 30 day trial for only $3.95.

This is the email delivery system that
a large majority of the Internet Marketing Gurus use.

If I could change one thing over the past
few years since I started marketing online, it would be to start my online business with this system as
the backbone
. It would have saved me dozens of hours of hassle and frustration. I cannot recommend this system highly enough.

It offers everything you need to operate an online business, and you can start with their autoresponder (email delivery) system and then add other components as you need them.

This way down the road you don't end of with 4 different systems, like I did! Start with what you need now, and add more components as you grow your online business!  

Please don't end up like I did! I can tell you attempting to consolidate all your data into one system down the road is NOT WHAT YOU WANT TO DO!
Bookmark …



2nd Question

What market do you primarily work in?  Ebay, MLM, Internet Marketing, Google Adwords?

If you have an existing list, in a specific market, then you can easily duplicate the steps outlined above with other affiliate products.

I personally have a data base that I have compiled over the last couple of years with people that are interested in creating income streams with Google Adwords.

I could email this list, after finding a great product on FREE IQ with a good affiliate program.

Are you starting to see how all marketing revolves around a list /database?


One of the many cool features about FREE IQ is it lets you create your own subscribers! (Build a List)


You can place your own Video or Audio
on the system, and then people can subscribe to your list to stay updated about the product or service your Video or Audio promotes!

There are several MLM distributors who already have there companies opportunity DVD uploaded to FREE IQ !

3rd Question

Do you have your own products or services that you promote?


If you have your own product or service, this is a no brainer. Create a short promotion video with links back to your sales page website and upload it to FREE IQ.


You can even run your own affiliate program through this system and they will handle all payments to your affiliates!


If you have no product, and no list?


Then you should start by promoting affiliate products that you believe in.


You can find postal mailing list at:





You can find services that will send out
promotional opt in emails on your behalf
at: http://www.WebAdBlaster.com

I hope this information has stimulated
you mind, & given everyone reading
a starting point.


As I said earlier, I have a real good
feeling about FREE IQ, and I believe it
will get huge and become the foundational marketing and affiliate backbone during the upcoming Web 2.0 Years!


Dedicated to Your Success!




PS: This services will publish your promotional ads to thousands of ezines for pennies, and another way you can promote FREE IQ products or anything
else.  I have used them in the past with good results.











The Eagle gently coaxed her offspring toward the edge of the nest. Her heart quivered with conflicting emotions as she felt their resistance to her persistent nudging.

"Why does the thrill of soaring have to begin with the fear of falling?" She thought. This ageless question was still unanswered for her.

As in the tradition of the species, her nest was located on the shelf of a sheer rock face. Below there was nothing but air to support the wings of each child. "It is possible that this time it will not work!" she thought. Despite her fear, the eagle knew it was time. Her parental mission was all but complete. There remained one final task-the PUSH.

The Eagle drew courage from an innate wisdom. Until her children discovered their wings, there was no purpose in their lives.

"Until they learned how to SOAR they would fail to understand the privilege it was to have been born an EAGLE."

The PUSH was the greatest gift she had to offer. IT WAS HER SUPREME ACT OF LOVE. So one by one she pushed them, and THEY FLEW!!

Like the EAGLE, we don't know where the push will send us, but without it we wouldn't have the opportunity to grow and SOAR. I encourage you all to face each day with an eye on the UNLIMITED POSSIBILITES that it offers.


Are you a developer of Eagles?

Are you interested in developing a following, or a group of leaders than can

Network Marketers are in the Leadership  Development business.  It doesn't matter what your product is.  You are not in the nutrition industry, skin care, prepaid legal, juice, telecom or health benefits business!


The sooner you get this, the sooner you will develop a strong, duplicating organization!



For several months I have been talking about Web 2.0 and the impact it is going to make on the marketing world.

From my article in December about the number of Ipods in the US increasing in America by over 25% on December 26th.

Here is another example of what is happening. Check out this new video on


Ladies and Gentleman, take some time and THINK…..come up with at least one new WEBSITE 2.0 IDEA and then implement it on YouTube, MYSpace, CraigsList, etc…..

Time is getting short, you have to get your feet wet right now!

Here is a resources we have talked about in the past, if you don't own it, it is worth the read!



Excellent MYSPACE education







First let me make this perfectly clear.




A divided mind achieves nothing!


After 27 years in this industry, I have
never met anyone who is currently earning
$10,000+ a month in two different companies

While attempting to build BOTH at the same time!


I have met people who built a large organization in company A.   Semi-retired and came back a few months or years later and built a $10,000+ monthly income in company B. 


However in 100% of the cases they have done this with out attempting to recruit distributors from company A into company B


With all that said, I believe the in todays marketing
world it is mandatory to create multiple streams of income.



If you are involved in network marketing you should dedicate 100% of your time, energy and effort in to
developing a full-time income with your program.


After that has been accomplished it is wise to look for opportunities were you can create additional income streams.


I have tried to communicate to MLM distributors for years that you have not made it, UNTIL YOU DON’T NEED YOUR


In todays marketing world, there are many PROVEN income generating streams.


You must take the time to get yourself properly educated and then apply the knowledge that you learn.


A few ideas:



Real Estate Investing
Look on Ebay for create courses from Ron Legrand and other credible real estate investing courses


Selling products via Google Adwords
Regardless of what you might here, there is still create revenue streams available to people who understand how to correctly market with Google Adwords.

A create resource to start with can be found at:


The guy at this site claims to have made over
300 Million $$ with Google Adwords:



EBAY AND ONLINE AUCTIONS   This is the easiest way to make an extra $1,000 a month I have ever found.   $1,000 bucks monthly makes a great college fund, or vacation savings.   Yes  you can earn more than
that, but $1,000 a month is easy! 

You can register for our free webinar  “How to Create a $5,000+ monthly income with Ebay & Online Auctions”  at:




These programs are not for the weak at heart! 

However, I have been able to create unbelievable returns with some of these programs.

More info at  www.CMGWealthSystems.com





Excellent MYSPACE education





FREE Survey Listings. You can join these companies right away and start getting paid for your opinion!

Type in your name and email and say "Send It To Me FREE"! And they will be delivered IMMEDIATELY!





FOREX TRAINING    If you don’t know anything about ForeX Trading I highly recommend that you get your self educated.   From time to time different seminar companies run info-mericals and then conduct seminars in different markets around the country. 

ATTEND A SEMINAR IF ONE COMES TO YOUR MARKET, IT WILL BE TIME WELL SPENT. A recommend 4X resource:  http://tinyurl.com/ypu2go




FREE REPORT How to turn $5.00 to $150.00 http://mlmmc.ulovemoney.hop.clickbank.net




"What if I could show you a Real Opportunity to Earn $200+ Per Day working just a couple of hours every day from your home

computerwould you be interested?"





I went from zero-$12,000+ per month in 4 months flat …and I want to Reveal to You how I did it – in step-by-step detailed instructions.   http://mlmmc.mannco.hop.clickbank.net


"WARNING: You're About To Discover The Easiest Turnkey Money-Making System That Is GUARANTEED To Spit Out Paychecks Faster Than A Machinegun From The Very Confines Of Your Armchair!"

Please remember


If you are involved in network marketing you should dedicate 100% of your time, energy and effort in to
developing a full-time income with your program.


IN THE BOOK  “The Success Secret the Internet Has Stolen” available at  http://www.StealYourSuccess.com


Now with that said,  if you have a job you can’t stand,  focus on developing your dream lifestyle with your MLM company,and you can create an Ebay business that pays your monthly bills without a lot of time so you can still devote the majority of your time and go for it!


In todays marketing world FOCUS on building one income stream at
a time.   Believe me, I am talking from experience here.  The secret
to multiple streams of income is FOCUS,  Focus and MASTER ONE METHOD AT A TIME!