I remember a few years ago, when “coaching” became the new buzz.

I understand coaching for:

Professional Athletes
Dancers
Actors
Race Car Drivers
even Internet Marketers

However, I had and still have a terrible time wrapping my mind around the concept of a MLM Coach, someone to help you in your Network Marketing Business.

My immediate response is what in the heck is your upline doing to earn their royalty commissions? If you are a “leader” and have downline members who are using the services of a coach, you should be ashamed! That is all I am going to say to you about that.

With that said the last 7 years of my 27 year network marketing career, I have been operating Calvert Marketing Group a consulting, coaching, and Seminar Company for the network marketing industry. Thankfully most of my clients are high level six figure industry earners who realize that what the do and teach is not duplicatable by the masses.

I have finally come to grips with the facts. Top producers in network marketing frequently use coaches to help them think strategically about the business and to bounce ideas around. Others use coaches to help find balance between their personal and professional lives. To paraphrase Emerson, “We all need someone who can help us to better do what we already can do.”

The number one problem I see is that there are some network marketing coaches in the marketplace that are trying to teach clients to do, that which they have never done! The industry is full of people who call themselves coaches, just because they took a class, not because they have actually built a thriving, growing, duplicating organization.

Last night I got a call with someone trying to prospect me for the new latest greatest opportunity.
He calls, and asks for me. As soon as I say “this is Dale” he starts into his pitch; new product, new company, more millionaires, great ownership, unique marketing plan and on and on and on and on. When he finally came up for air, I simply said I wish you well, but I am not a prospect.

His response, what are you?

I normally would have hung up and not responded to such a disrespectful comment/question.

But for some reason, I said I operate training and consulting company for the network marketing industry. (Maybe subconsciously I was hoping I could help him and he would ask for a few pointers on his terrible phone approach) His response, I do coaching too, how much do you get an hour? My response, that depends, but my normal fee is $500 per hour with a 3 hour minimum. His response, I need to raise my prices, I only charge $200 an hour, but I make more coaching than I do with my opportunity, almost $4,000 last month from coaching 17 clients.

I didn’t know if I should laugh or cry, I just wished the guy well and hung up.

Who are the 17 idiots paying this guy?

His interest is clearly in making money on not helping his clients. With his terrible phone approach I can’t imagine him sharing anything of value with anyone. Just because he went to a class and now can call himself a certified whatever does not mean that you, or anyone else should listen to him.

So do you need a coach?

Probably not, if you are making less than $1,000 a month from your MLM Opportunity, you definitely don’t need a coach. An investment in the right course, teaching you specific skill sets would probably do you much more good.

I have found that full time network marketers whose business has stagnated benefit most from coaching.
So how do you find an effective coach that can really help you propel your business into a higher gear?

If you look at the Top 50-100 coaches in the network marketing industry, there are less than 10 that have actually earned a million dollar annual income with network marketing. Start with that list.

The next thing you should look at is how many people on their team were able to create six figure annual incomes?

And lastly and the most important thing is how many of those six figure earners actually developed six figure earners within their organization.

These are the people you should follow; these are coaches that I call Pentacle Leaders.
Six figure earners who have taught other six figure earners, who have taught additional six figure earners. These are people that are Pentacle Leaders and these are the coaches you should listen to, because what they teach is duplicatable.

Does that make sense?

Six figure earners are a dime a dozen in the MLM Industry. However the reality is 90% of the six figure earners in the industry really don’t know how they did it.

There are two ways to build your business………….

#1 BY DESIGN or #2 GRITS, GUTS, PERSONALITY, AND DETERMINATION (CHANCE)

You need a coach that has actually built an organization by DESIGN not by chance, because they should be able to teach you that Design (System).

MLM TRAINING

http://www.youtube.com/watch?v=OFBLWZIooBI

MLM Retention

http://www.youtube.com/watch?v=vuFrIBrKpik

MLM Today

http://www.youtube.com/watch?v=0xAaMlpT_84

Jim Rohn
http://www.youtube.com/watch?v=tq_fr9Py-Ks

OUR READER’S WRITE:

Hi Dale,
I’m reading your ebook MASSES and would like to see
the article you refer to in it but upline no longer exists.
Do you have a copy of it or a place where I can find it.
Thanks,
Alan Masters

FROM: WHY THE MASSES OF NETWORK MARKETERS ARE FRUSTRATED, CONFUSED AND DON’T HAVE A CLUE WHAT THEY ARE DOING

Eighty percent of people who enter network marketing have not felt passionate about anything in years, most have skill-sets that have never been tapped. “Cloning”-teaching specific systems, programs, scripts, philosophies, and concepts-creates a confidence and assurance for the masses. This confidence and assurance then allows them to grow, learn, develop and tap into their own skill-sets and passion.

Therefore the only way to tap your true passion and receive the most from your person skill-sets and create LONG TERM success in this industry is to follow step by step “cloned” systems, programs, and methods.

I would like to share with you what MLM Legend Mark Yarnell had to say regarding this topic in a recent issue of Upline Magazine. I have gone on record to say that I think this is the best article I have ever read on network marketing. You can read this article in its entirety.

READ ARTICLE BELOW

“I Thought I Knew What Made Me Successful, but I Was Wrong!”

By Mark Yarnell
Until recently, I’ve never really been able to share what I’ve accomplished, because although I had the competency skills to build a Network, I didn’t really know what I knew. I went all over the country talking to various groups and sharing with them the tools I thought had made me successful.

I now know that none of those systems really resulted in my success. I didn’t understand that until I met with Dr. Albert Van Dura at Stanford University.

Dr. Van Dura is a former president of the American Psychological Association and has been a Stanford psychologist for 40 years. He’s written ten Ph.D.-level cognitive psychology textbooks, and now, in his seventies, he is one of the most quoted psychologists on the planet.

We spent hours picking the mind of this brilliant man. He was very humble, and willing to admit that the majority of positive thinking experts are essentially using technology from the Forties and Fifties, ideas form Maxwell Maltz’s book, Psychocybernetics, and Think and Grow Rich. What we wanted to understand from Dr. Van Dura was: Have there been as many breakthroughs in the cognitive arena as there have been in other technological areas?

We discovered that, indeed, there have, but no one has been willing or able to translate these complex books, and the breakthroughs they contain, into language the masses can understand.

What’s The Best Success System?
There are too many people going around teaching competency skills when it’s really a question of paradigms that get people to success. Let me tell you what we’ve learned.

The biggest problem I see in Networking today is ambiguity. By the time a company gets to a $100 million in sales, they have 50 or 60 people who are all promoting different systems - videos, audio’s, training materials. Almost every one of them is good. The problem is the ambiguity that results when I sign you up as a new distributor and train you in my process - which worked to get me where I am - and then a week later, or two months later, another successful leader in the company blasts into town and gives a speech at the Hyatt with a totally different video and training system. All of those systems are effective, and many of the leaders are making a profit from selling them. I’ve talked to a number of company presidents who all say the same thing: If we could simply get everybody on the same page, we could get to $10 billion.

So let me make one recommendation I think will help you immensely: Get with the best person upline from you, follow his or her system, and stay with it until you get to a $100,000 a month. If you have somebody in your company making the kind of revenue you’re interested in making, get involved with them and learn their system. Most systems are good, but the ambiguity that results from shifting every two to three months is what drives most professionals out of our industry.

Before new paradigms will work, you need to have perseverance in one system.

Dr. Van Dura pointed out to us, over and over again, an example using companies like IBM or Xerox. What would happen if you were to take their 12 or 20 regional managers, train them each in a different methodology for marketing their product, and then say, “I want all of you to go back to your regions, and each month one of you is going to be scheduled into another person’s region to teach the antithesis of what they’re teaching”?

Within six months, IBM and Xerox would be in Chapter 11! Yet that ambiguity is the very nature of our industry! Great people walk away from this business, not because the systems to which they’ve been exposed are ineffectual, but because they’re forced to change effective systems every two or three months.

Pick a system you like … stay with the company you’re with … and teach your people not to mess with any other systems until they get to the income level they want.

MLMMasses.com coming soon..