MLM Training - Do You Want To Feel Good
Or Do You Want The Truth About MLM

Scott Miller

The truth is such an elusive concept in MLM. The proliferation of MLM Gurus that make a fortune telling people how to build a downline, that have never, ever, actually built a six figure income is staggering.

You want the truth? You can’t handle the truth! Although that’s a famous line from the movie “A Few Good Men” it applies to so many people who start an MLM business. When it comes to MLM training most people will tell you what you want to hear instead of telling you what you need to hear.
The real truth about MLM.

Success in MLM, network marketing or a home-based business isn’t going to happen fast enough. Doesn’t that concept apply to every aspect of our lives? Doctors don’t go to a Junior College for a semester or two and become doctors. Lawyers don’t become lawyers in 6 months either.

MLM training has become this endless mind game of telling people what they want to hear instead of the real truth about the industry. You can make a fortune telling people who want to live a better life all this warm and fuzzy stuff that they long to hear, but it won’t help them achieve success.

Here’s an example, all you have to do is make friends with your prospects. Well, if that’s all I have to do I’m going to make a fortune. It sounds so easy! The real truth is that you can make friends all you want, but that does not mean that you are ever going to build a real business.

Can you imagine telling your employer that you spent all day making friends? Would that work at a car dealership?

Imagine what your boss would say. I see that you spent several hours with that guy, did you sell him a car? No, but he sure is a nice guy! Let me tell you about his family and when he got laid off and when…

Please, do not misunderstand what we’re saying, yes you do need to build relationships with people that decide to join your business, and while it may make you feel good to build relationships with your prospects, you simply cannot build a business that way. Do they employ that concept at Sears, Wal-Mart, Exxon or Ford?

There are a lot of people who say they want to build a business.

I really am serious about changing my life! We have heard that from thousands upon thousands of people over the last decade and more than 80% of those people find an excuse why a home business won’t work for them. It’s easy to say that you want to change your life, but you really find out how serious somebody is when you tell them what they have to do to become successful.

Last week we were talking with a man who has been very successful in his life. He’s made a lot of money in the past, but at 50 years old he’s struggling financially and frustrated. If we had told him how easy it would be to become successful we could have signed him on the dotted line that very day.

Not so fast. We are no longer interested in signing people up, we’re looking for serious people. Thankfully, we’ve been very successful and can afford to be selective, but the real truth is nobody should try to slam people into a business.

This man said all the right things. He’s been successful and he knows what it takes to become successful and he says he really wants to improve his life. Doesn’t everybody say that, or something like that?

When we started to share with him what we knew for a fact that it would take to become successful he backed off immediately. Oh well, I would never do that. I’m not going to do that. Had we taken the advice of more than a few so called MLM experts we would have spent a long time making friends with a man who clearly wasn’t going to do what it took to become successful.

Perhaps, we could have bonded on the phone and felt all warm and fuzzy, but warm and fuzzy doesn’t pay the bills.

Treat your MLM opportunity like a business, it’s the only way you will ever become successful.

Scott Miller

Are you in need of real MLM training? Get FREE MLM training including FREE MLM training CD’s, a FREE MLM training webinar and learn how to effectively market your MLM business on the internet at http://www.formermlmloser.com.

Here is the Evolution in MLM Prospecting I have witnessed over the past 25+ Years.

– SPRIAL NOTEBOOK PLAN —

When I started in the industry there were less than 10 active network marketing companies.  With the evolution of PC’s, UPS for shipping etc, etc.  it is estimated that their are over 2,000 MLM Companies operating worldwide with 200 new ones starting and 200 going out of business every month.

Everyone was taught the same basic system back then.

Buy a spiral notebook and right down the name of everyone you know, (a minum of 500 people) and share the business and products with them.  Either a 1 on 1 presentation or hotel meeting.

–LOCAL LEAD GENERATION–

Newspaper Ads, Bulletin Board Flyers, Door Hangers, Drop Cards, Direct Mail, etc. etc.   (All methods which are still work today, but are neglected by the majority of network marketers)

–LEAD PROGRAMS–

The first lead company that I am aware of  was PRO STEP.  In the beginning when you joined you would receive a large envelope each month with 100 or more name, address and phone numbers of people who had requested info about a home based business.  Notice, there was no such thing as email addresses at the time.

–FAX BLASTING AND VOICE MAIL– 

My friend Joe Schroder popularized this technology with his Quick Link System in the mid eighties.  Today with anti faxing laws, and peoples inpatience with voice mail messages, this is not as productive as it once was.

–EMAIL-AUTORESPONDER PROGRAMS–

This was touted by many “Sefl Proclaimed” gurus as the answer.  Wave 3 Network Marketing was finally here!  With the inconsistency of email delivery, the leads themselves and spam laws, this method still works, but not nearly at the level it once did.

 – LEAD CAPTURE PAGES AND FUNDED PROSPOSALS– 

This seems to be all the buzz in today’s market.  However, for the most part a network marketer who attempts to build their business by these methods only is a recipe for disaster! 

–INTERNET MARKETING— 

True internet marketing with a MLM is a backend is becoming more and more popular and works well with those  that already have a list of subscribers, if you don’t…again a recipe for disaster.

SO WHAT IS THE ANSWER?  I believe you are going to see a return to the basics within this industry.  There is an entire segment of MLM distributors who wouldn’t have a clue how to develop a lead without a computer, that is a crime!

To become a professional marketer in today’s world, you need to study marketing, all marketing.  Direct mail and postcards will make a come back, along with many other local lead generation methods…..mark my words!  It simply must happen.

Every week I have people that call and want to hire me to coach them who have followed a “self proclaimed” gurus advise for throwing away their warm market list, forget local prospecting and DO IT ALL ON THE INTERNET.  These people have invested thousands of dollars in online promotions and many times have very little, if anything to show for it!

Yes, LEARN INTERNET MARKETING, but not until you have MASTERED HOW TO CREATE YOUR OWN LEADS IN YOUR LOCAL MARKET!

Learn everything you can about lead capture pages, funded prosposals, working MLM Leads, BUT NOT UNTIL YOU HAVE MASTERED HOW TO RECRUIT IN YOUR LOCAL MARKET!

Far too many network marketers are trying to learn how to do Algebra, and they don’t know how to ADD yet!

Learn your business in a Sequential, logical order!

That is why they don’t allow freshmen in college to take advance classes!  THINK ABOUT THAT!

HERE IS A CONFERENCE CALL I RECENTLY DID ON LOCAL MLM LEAD GENERATION.  You can listen to it now, while you are surfing the web, or checking your email

http://www.byoaudio.com/play/W1QtTbw4

Listen closely, I know it will help you and it just makes logical sense!

I spent a couple of days working in the Minneapolis Minnesota area this week at the home office of a new start up company.

Flying home I am sitting in a small unique waiting area at the Charlotte airport.  Unique, because all the seats were facing the same direction.  I was in the back and had a great view. There were  17 people sitting in the waiting area.  I counted 9 of the 17 who were on laptops in the waiting area, not counting me!

I saw 2 that were on Ebay, and most seemed to be shopping. My goodness how the world has changed in a short period of time!   People that at one time were afraid to give their credit card info online are now buying all kinds of things weekly from the Internet.  Personally, not counting resteraunts,  I spend more money online than at Brick and Morter Businesses, what about you?

I BELIEVE YOU MUST START YOUR MLM BUSINESS IN YOUR WARM MARKET.  This is your training ground.  You must have a strong base system to get new people started right in their local market.

There is a time and place for the internet!  There are 3 simple steps to successful online marketing.

Just make sure you have a site that is designed to sell.  90% of the websites provided by MLM Companies STINK!  They are not designed to sell, they are not designed to capture leads, they are designed more for distributor training, not prospecting.

Step #1.  Develop the right kind of site!

This is the best resource I know to help you do that http://www.GuruMarlon.com

Step #2.  Know your numbers!

How many leads/sales do you get for every 100 Visitors to your site

 Step #3  Drive Traffic……..make money and recruit people.

I talk more about this in my new 7 Part Lead generation Video Series.
It’s FREE and you can access it at http://www.LocalMLMLeads.com