If you have been around the Network Marketing
Industry very long, you have probably heard about
what many people believe is the most controversialÂ
MLM Training book ever written.Â It has NOTHING
to do with “How To”
I wrote MLM INSIGHTÂ back in 2000.
Quite frankly when I released this book it created
a real stink. I even recieved death threats for
revealing the inside information, that your upline,
corporate executives and all the heavy hitters hoped
you never wouldÂ discover.
Because I was concerned forÂ my family, and I
couldn’t keep up with the personal responses
IÂ actually took the website down, and quit
selling this information for several years!
Today, all ofÂ my daughters are grown, and my
youngest is in college soÂ I recentlly decide to
makeÂ thisÂ one-of-a-kind document available,
again.Â The website went live today. Â I BELIEVE IT
IS THE RIGHT THING TO DO AND THE INDUSTRY
NEEDS THIS INFORMATION NOW MORE THAN EVER!Â Â
I am not sure how long I will keep this website up,
but I have comitted to keep it online at least through
the Labor Day Weekend. If I were you I would go
check this site out RIGHT NOW!
PSÂ Let me Warn You, this information is
not like anything you have ever read before
and if you can’t handle the bottom line
truth about this industry, then this book
is not for you!
I will share with you the inside truth on
how huge MLM Incomes ARE REALLY Earned
the stuff that nobody else is willing to talk
about and for good reason! You will see!
Classic MLM TRAININGÂ
Written by Randalph ByrdÂ
“I know that in Network Marketing, ‘the only way to fail is to quit.’ But Iâ€™m having trouble convincing people in my Network about that. How do I get them to stay involved long enough to start seeing some success? “This is one of those truly great “Great Questions” that comes up again and again, and there are lots of great ways to answer it. Making sure your people are motivated by helping them stay clear on what their own personal goals are . . . making sure they have the tools they need and know how to use them . . . making sure their efforts are supported by 3-way calls and meetings until theyâ€™ve got their “sea-legs” securely under them â€“ all these are sound approaches. But thereâ€™s another answer â€“Â â€“– one thatâ€™s perhaps more basic and essential. Letâ€™s take a nuts-n-bolts, run-the-numbers, practical look at the conditions youâ€™ve got to create for your people to get involved and stay involved.
There are two things which prevent most Networkers from achieving success: (1) they donâ€™t make $300 per month quickly enough, and (2) their downline doesnâ€™t either!
Surprised? Youâ€™re not alone.
But the truth is that $300 is the income-earning threshold below which there is no Network Sales Organization â€“ because there are simply no Networkers to make one.
People who make $300 a month in this business stick around. People who donâ€™t â€“ donâ€™t. Itâ€™s that simple.
Networking Enemy #1 â€“ Attrition
No one in this profession likes to talk about attrition.
It is a reality of the business that most leaders ignore.
Now, how successful would you be as a prospector if you said instead: “You sponsor 10 people, and then 9 drop out, and then the one whoâ€™s left sponsors 10 people and nine of THEM will drop out, and then . . .”Doesnâ€™t sound like much of a positive pitch, now, does it?But it is the truth â€“ or at least, it has been for most Networkers.Statistically, attrition rates in Networking average about 80 to 90% per year. That means 8 or 9 out of every 10 distributors drop out of their organizations (and most out of networking altogether) within a year or less of signing up.Factually, thatâ€™s no different than mainstream business startups, where 8 or 9 out of 10 fails within the first year!But what really hurts is that 80 to 90% of your efforts are lost . . . before theyâ€™ve had the chance to be successful.
As Dayle Maloney says, “The problem with most Network Marketers is that they quit before payday.”
But what causes this drop-out rate? And what can be done about it?
Ask open-ended questions like that and youâ€™re bound to get long, equally open-ended answers.
CEOs and distributors alike have given us all sorts of philosophies on why distributors leave our profession. But to find the truth, letâ€™s rephrase the question:
At what point do Networkers NOT drop out of their organization?
Specifically, how many dollars per month in compensation does an MLMer have to earn before a high percentage does NOT drop out?
Just about all we spoke with answered â€˜$300 to $400 a month, sustained for at least 2 or 3 months.â€™
And “by when” do they have to make that amount? 6 to 9 months is best, with 1 year being the longest time allotted. And if they donâ€™t? They leave the organization at a rate of 80 to 90% per year.
And if they do achieve $300 a month? They stay on board and usually become even more successful.
So why donâ€™t most Networkers ever get to the $300 per month level?
Answer: Poor prospecting and sponsoring, lack of knowledge about this industry and how Network Marketing really works, all of which leads to unrealistic expectations.
The common “pie in the sky, get rich quick” approach can set up your new distributor for failure almost immediately, because the truth is that 98% of all Networkers DO NOT EVER reach those soaring heights of success â€“ and certainly not within just a year.
This creates a “lottery” mentality that in turn creates delusional dreams about what this business has to offer . . . and then dashes them.
We have a common misconception in this business that $300 is such small potatoes, itâ€™s not even worth mentioning.
Thereâ€™s the wonderful story about a man who went into the business with the goal of making $300 a month. Not $10,000 or $20,000. Just $300 a month.
The man achieved that goal fairly easily and stayed at that $300 income level for a number of years. He didnâ€™t seem very ambitious â€“ so he was asked about this.
As it turned out, the man had taken his initial $300 and accelerated the mortgage payment on his home, paying it off in record time. He then used his free-n-clear equity to buy a second property, rented it out, and applied the “extra” $300 in the same manner he had with his own house. In less than 5 years, he ended up owning 5 income properties and was virtually financially set for the rest of his life. All by virtue of the $300 a month he had earned in Networking.
Enter the $300 Solution
Now what would happen if you told your downline (or yourself) that the first step to MLM success is to get to that $300 a month level within 6 to 9 months â€“ or even a year? What would happen to their expectations now?
What would happen if you told them the real truth about this business: when a distributor reaches a monthly compensation of $300 per month he/she will not drop out!
This is a point of no return!
When they get to that $300 level, you and/or your group MUST recognize and acknowledge their level of achievement. After all, in this recognition business, $300 a month is a “rite of passage.” Call it a coming of age and celebrate it like a birthday. This sets up a great expectation for your entire group.
Imagine for a moment that you told your downline that the amount necessary to achieve the no-going-back level was $2000 instead of the real $300 level? The $300 milestone would go by unnoticed, as their expectation is $2000 for the first level of real success. But share the $300 Solution with them and make a public celebration out of every distributor achieving this level, and they will not drop out, because they have learned to expect that distributors earning $300 monthly do not quit. Once they learn the truth about this business, they will operate within that truth! It will become the law of nature in Network Marketing Sales.
Note also the difference in their attitude when they achieve only $150 per month.
Within the old paradigm of “getting rich”, $150 would have left them feeling like (and therefore being!) a failure.
Now, when they reach $150, theyâ€™ll say, “Iâ€™m half-way home!” What a difference!
So, how do we get to that magical $300 per month benchmark? You and your downline are half-way there already, because you are now armed with the knowledge of the $300 Solution
If you want more of your people to stick with it â€“ and with you, too â€“ inject the $300 Solution into your teaching and training routine. Donâ€™t be afraid of scaring off those “heavy hitters”. Those folks will quickly see the virtue of a system that has hundreds and hundreds of part-time Networkers all earning enough to STAY IN BUSINESS.
EDITORS NOTE: How do you keep distributors in your program long enough to get to the $300 a month level?
This is your answer! http://www.MLMRetention.com
You have probably heard the statement “People DON’T CARE how much YOU KNOW, until they KNOW how much you care”
I had a very pleasant conversation today with one our great customers, Paul Richie from Michigan.Â He is conducting a training program for about 25 leaders on his team Saturday and he wanted to purchase 25 our our CD’s to give them as a gift to everyone who attends.
I have to say in today’s network marketing world, there seems to be alot of greed and “It is all about me” mentality.Â It was very refreshing for me to speak with someone who “get’s it”.
See the reality is, the people that implement the strategies from that Audio Training will end up making Paul 10 times his initial investment. I know that and he knows that, but the reality is most network marketing leaders still haven’t figured out
“YOU KEEP THAT WHICH YOU GIVE AWAY”
“YOU CAN HAVE ANYTHING IN LIFE YOU WANT, IF YOU HELP ENOUGH OTHER PEOPLE GET WHAT THEY WANT”
“YOUR INCOME IS IN DIRECT PROPORTION TO THE AMOUNT OF VALUEÂ YOU GIVE TO THE MARKET THAT YOU SERVE”
I could go on and on, but my conversation with this guy was a great one, and I hope to get to Michigan soon to work with him and his team.
PS Before I start getting emails, we do not make the CD available on any of our websites, it is the one time offer when you download our free 20 page script document at http://www.ProvenMLMScripts.com
Guest Article from Marlon Sanders
Ever wonder how much of a genius you have to be for your
marketing know how to pay off for you?
Here’s a story that reveals the answer.
Today I ran into the lady who runs my local computer
“That banner you told me to put up WORKED! I’ve gotten 5
jobs from it just this week,” referring to the big yellow
banner outside the shop reading “Virus Removal Experts.”
Now, actually, the headline I gave her was along the lines
of “Viruses Removed — Guaranteed!”
Or something like that.
But what she’s running is working, so I ain’t tellin’ her
to change it anytime soon.
Flash back in time to 3 weeks earlier. We were talking
about how she could get more customers.
Drawing on my vast storehouse of marketing wisdom, I
inquired, “What’s the #1 best seller you got around here?”
“Virus removal,” she snapped back.
“See that blank spot on the sign out front? Will they let
you put anything on that?”
She replied with a skeptical tone, “Well, you’d have to
PAY for that. But they will let me hang a banner up.”
Being the marketing genius I am, I replied, “How ’bout you
put somethin’ up there on a yellow banner…like your
viruses Removed — Guaranteed!
“…or perhaps….Viruses Removed in 48 Hours –
“Or…Free Virus Analysis.”
I spouted off some blatantly obvious stuff like that
anyone with any knowledge of and skill in headlines
whatsoever coulda come up with.
Anyway, she put the yellow banner up with the relatively
lame “virus removal experts.” And it paid off in spades.
“Next time you come in, your repair is free,” she offered
Now, you may be thinking that all the money you spend on
ebooks, courses and so forth is a waste if you don’t start
Look at it this way.
You can get a lot of free stuff like computer repair, dry
cleaning or whatever…Just by having the most basic,
simple understanding of marketing.
Anyway, I popped by later and showed her how to run an
editorial style ad dropping into a hotline followed up by
a series of letters ala Dan Kennedy/Jeff Paul model.
Again, this ain’t rocket science stuff.
You shoulda seen her eyes light up.
Then I came up with a back end for her since her profit
margin is horrible.
And if you’ve studied headlines a little and know just the
basics of lead generation, you pretty much coulda done the
How much of a genius do you gotta be to come up with a
“What will YOU do when your wife, kids and friends see
P-O-R-N popup on YOUR computer? We get if off FAST!
Guaranteed. Or it’s free.”
See, all this marketing stuff might end up not bein’ a
waste for you after all.
Fact is, with a little direct response knowledge, you can
appear to be a genius to a LOT of businesses.
P.S. If you think I’m a genius for coming up with the
stuff above, you need to check out my site at
Do memory Joggers work?
There is no question that the largest, most stable businesses being built START in the warm market with the use of a memory jogger!
“Don’t worry about your warm market saying “NO” to you, worry about them saying “YES” to somebody else. If a person doesn’t believe in their opportunity enough to feel OBLIGATED to share it with people they care about, then they are probably involved in the wrong opportunity. IT ALL COMES DOWN TO BELIEF, not if working a memory jogger works or not.
It works, if YOU WORK IT THE RIGHT WAY. Most distributors blow it with their memory jogger because upline has not taught them properly how to use the memory jogger to get referrals.
“The odds of a person on your memory jogger BEING the one your looking for is VERY SLIM, the odds of them KNOWING the person you are looking for is very high. This is were you win in the network marketing world by find THE BEST PEOPLE others know.
I could go on an on this subject. But you can learn how to contact memory jogger prospects correctly
at http://www.ProvenMLMScripts.com and how to get new people started right at http://www.StartRightMLM.com
I will end with this. The GOAL SHOULD BE to BECOME A MASTER PROSPECTOR learning and mastering specific methods in a specific order. (That is the only way methods are duplicatable)
Master How to Start New People Right gathering referrals within their warm market from their memory jogger ….THIS IS WERE YOU START…then
MASTER LOCAL PROSPECTING TECHNIQUES http://www.LocalMLMLeads.com
Then Funded Proposals http://www.FundedProposals.com
After you have Mastered a Funded Proposal prospecting sytem learn the RIGHT WAY TO Create Leads Online.
At this point you should be making a good income and you can afford to INVEST IN LEAD PROGRAMS……but I suggested you voice broadcast these leads and never take the time to try and call leads individually.
Follow the above process and you will be a MASTER PROSPECTOR. If people don’t create some success with their warm market and the local market the cold market will EAT THEM ALIVE and drive them out of the business.