I am speaking today at the Buddy Summit in Pigeon Forge, TN.
On the first day most of the attendees said that wanted help
“marketing their business” Since all marketing starts with
lead generation, this is probably what I will talk about this
Below is a list of websites I plan on covering:
Twitter Following Tool info
Direct Mail Postcards
Direct Mail Letter (3 Step)
$100 Bill Drop Cards http://www.cmgpromotions.com
7 Black Hat Drop Card Marketing Ideas (PDF)
Pull Tab Flyer Example
Email 10,000 Opportuntiy Seekers Monthly
US Free Classifieds (Indexed in Google)
Free Screen Saver Traffic
Work at Home Classifieds on Walmart
Movie Theater Advertising
BLACK HAT IDEA (For Seminar Attendees Only)
To our regular Blog Readers; forgive
me for using this website to take notes
for myself and the attendees, but hopefully
you can benefit as well.
This has been a very fun event and I
have had the opportunity to meet some awesome
people. I hope you will make plans to attend the next
one Shannon does.
Have a good weekend.
As I look back on the last 30 years in the network marketing
industry, a paradigm shift that really took my business to
a new level was realizing that I was not in the sales business
but the leadership development business.
It is very important that you understand this as it relates to
recruiting new team members. Sales people close, but not
network marketing leaders.
If you have to close them into your business then you will have
to continue to sell them to do anything after they join. Nobody
has time for that.
You are looking for people that are looking for opportunity.
“A person convinced against their will is of the same opinion still”
When I first got involved in the network marketing industry I
read all of the classic sales books and made the mistake of
thinking I should attempt to close people in the business. The
bottom line is, long term this doesn’t work. You may be able
to talk them into the business but network marketing is about
more than 1 time up front commissions.
If you want to learn to close then get involved in high
commission sales. If you want to become effective in network
marketing learn to sort through people and find the people who
are looking for opportunity.
You are looking for people whose window is open, let
I believe that within a 365 day year everyone has their
window open at least once.
What causes their window to open?
* They don’t get the promotion they deserve
* They realize that they have a child that wants to
go to college in a couple of years.
* Their company is laying off and it is getting closer
and closer to them.
* They want to buy their first home.
and the list goes on and on. You get the idea. Something
happens in their life that causes them to open their heart and
mind and consider other options for their financial future.
Their window may open for a few minutes, a few days,
a few weeks, and sometimes their window opens and it
stays open. They make the DECISION to do something different.
The secret to prospecting and recruiting is to expose your
opportunity to enough people to find those whose window
The only thing you can control is how many prospects
you get your opportunity in front of on a daily, weekly,
monthly basis. You cannot control whose window is open,
and whose is not.
Yes, you can close those whose window’s are closed,
but they ultimately become a waste of your time effort
The name of the game is sorting through people. Ametures
try to convince, professional’s sort. Please understand, I
am not saying you shouldn’t have a “closing question” for
lack of a better term.
I believe in a two step recruiting process.
Play One; expose a prospect to your website or
Play Two; Invite them to the hear the entire story via
live meeting, conference call or webinar.
After the play two event simply say “What questions
do I need to answer for you before we get you started?”
If their window is open and they are ready to get started
they will ask a couple of questions and then be ready to
They may have objections such as:
“I don’t have the money”
“I don’t have the time”
“I can’t sell”
etc. etc. During my free upcoming webinar with Networking
Times, I will share with you EXACTLY how to
answer every objection you ever receive the rest of your
network marketing career. Go ahead and register right now
while it is fresh on your mind and I look forward to being
with you on September 30th.
You can register for this MLM Training here:
INCREASE YOUR RECRUITING RATIO'S TODAY….GO OFF LINE! One of the biggest mistakes I see network marketers making today is that distributors try to create ALL of their leads online. It seems that everyone has drank the "Attraction Marketing Kool-aid". If you want to immediately increase your recruiting ratio's GO OFF LINE!
I wrote an article a few months ago that really upset a lot of people. The name of the article was "For Attraction Marketing to Work, You must be Attractive" People totally missed the point, which was "Do it, then TALK about it" The internet is full of people trying to teach others "How to do" that which they have "never done". This type or ranting BS is very "unattractive" to the people you really want on your downline team.
Talk about what you know, what you feel, what you think ….if you must, but quit trying to preach to people how to build an organization when you have 11 people on your team. I love the internet and we enroll people daily in various affiliate programs that WE BELIEVE IN & promote. Marketing affiliate programs and tools doesn't take the same amount of time and Directional Leadership enrolling someone into a primary network marketing organization requires.
30% of the people in the United States, still do not have an email address. I know that is hard to believe but it is true. Those of us that are online daily, and check our email a couple of times a day wonder how people can function in todays society without the internet, but the truth is THEY DO!
Mastering Local lead generation for network marketing will always be more profitable and rewarding than trying to do your business 100% online. Being successful in network marketing long term requires personal relationships and there is no question that those are more easily developed in your local market. Nothing can replace cookouts with your local team, 1 on 1 coffee shop meetings and everyone getting together for a team awards banquet during Christmas.
I know, I know, the internet is screaming with self proclaimed gurus that are telling you that local market recruiting techniques are "out dated"; they are wrong. Hear me, just because they personally BOMBED OUT trying to recruit in their local market is no reason you should or will. Do you hear me?
All recruiting concepts and methods require SPECIALIZED KNOWLEDGE. You need to learn from someone who has not only added tens of thousands of team members with proven local market methods, but who has also helped thousands of people just like you master those same techniques in TODAY'S MARKET.
The truth is, with so many people trying to recruit 100% online, the competition in your local market is almost non-existent. Do yourself a favor and go to: http://www.LocalMLMLeads.com and order our 3-Hour Seminar on DVD and CD. Or at the very least sign up for our Free 7-Part online lead generation course on this site. Put this training into action and you will immediately see an increase in your recruiting ratio's. I am not saying to stop marketing online but I am definitely saying add off line lead generation to your prospecting and Do it Now! http://www.LocalMLMLeads.com
‘Wise men talk because they have something
to say; fools, because they have to say
â€œIt is better to be thought of as a fool than
to open ones mouth and remove all doubtâ€
For some reason I find the term fool very offensive, but
find it interesting that both Plato and Shakespeare used
that term in their quotes.
It is nearly impossible for me to visit an online forum on
any subject and not be reminded of the two quotes above.
I am constantly researching various niches and have found
forums to be a great place to get the pulse of the public
on virtually any subject.
You will observe the same crowd or personality types in
every forum, regardless of the subject matter. After reading
a page or two of post you can immediately tell who knows
what they are talking about based upon experience and
who just likes to hear themselves talk.
I canâ€™t spell very well, have dyslexia and in general have
a very short fuse and no patience as it relates to forums.
I am smart, on 90% of the forums I visit, I am
smart enough to know I am ignorant. I am there to
learn from people with successful experience, I am
not there to listen to the opinions of those that have
nothing better to do than try to act like they know what
they are talking about.
I know, I know â€¦â€¦. it is politically correct to embrace the
exchange of ideas with people with different levels of success
and experience. The truth is some of us simply donâ€™t have
the time or patience to be politically correct.
Please do me a favor and let your inexperience, ignorance,
and total lack of awareness oooose out of you in a chat
room somewhere, but not in the forums.
A general rule is successful people in any market donâ€™t
hang out in chat rooms unless they are being paid to do
The only forums that I take the time to express my
opinion (based upon 25 years of experience and millions
of dollars in income) are marketing related.
Quite frankly with everyone drinking the â€œAttraction Marketingâ€
cool aide these are probably the worst, when it comes to a
waste of time. It is amazing how many network marketers
have all the answers but no downline team.
For attraction marketing to work, you should be
attractive. I try to tell my new coaching clients, DO IT
then Talk About it. The Internet is full of people trying
to teach you how to do that which they have never done.
It is amazing how many network marketers who think
they are being clever are really just revealing their shallow
thinking and self centeredness. They have not had the
â€œleadership paradigm shiftâ€ yet.
They have not figured out it is not about them, it is
about what can be duplicated with a team of people.
Forums and Chat Rooms can be compared to Saturday
morning â€œHow toâ€ radio and radio call in shows. Radio
call in shows are notorious for having people call in with
their opinion that have no background or experience on
the subject matter, but love to hear themselves talk.
Contrastly every major radio market
run â€œHow toâ€ call in shows on Saturday mornings with a
recognized expert. How to grow flowers, How to
fix your car, How to invest your money and the list
goes on and on.
When listening to these shows you know you are getting
advice from a proven expert, not someone whoâ€™s life revolves
around calling in to radio talk shows to hear themselves
I love a good debate when it is between experienced
people with proven track records of success. There is
nothing more annoying than when a naive beginner attempts
to challenge those with a proven track record. If they would
shut up and think, they just might learn something.
‘Wise men talk because they have something
to say; fools, because they have to say something”
From time to time I may ask for clarification or for someone
to expand and take their concept or thought deeper. The last
thing I would do is to disagree with an expert in a subject
where I am trying to learn and grow. Forums are great tools
for newbieâ€™s to learn when they can identify who is worth
listening to and who isnâ€™t.
About once a week I will log on to MLM or Marketing Forums
with one goal. To see if there is anyone I can help. Thatâ€™s it,
I really get disgusted with all of the terrible advice I see
being dished out as gospel truth by people that simply
THINK they know what they are talking about.
I try to give theses people the benefit of the doubt. I know
that most really are trying to help and over all the number
of â€œagenda drivenâ€ responses are minimal.
However when answers and advice go directly
against common sense, the numbers, and human
nature it drives me crazy!
There is nothing worse than ignorance. Ignorant advice
being given when everyone except the person giving
it knows it is ignorant or agenda driven.
â€œIt is better to be thought of as a fool than
to open ones mouth and remove all doubtâ€
The first MLM Forum I was ever on was with the old
ISP Prodigy. Prodigy owned the market before AOL.
They had a very active MLM Board.
There was a guy who hung out on the board, his last
Name was Mayo. His mission in life was to discourage
every network marketer he possibly could.
I met several good people on that board that over
time became good friends. So it was like us against
He would discourage every new distributor who found
the board and then the rest of us would let the new
person know to ignore the fool.
Oh for the good ole days!
Back then the newbies were there to learn and the
older, more successful distributors were there to
support and help.
If a person considering the industry found that board
they would find it comforting to be able to hang out
with such a supportive group of friends.
Compare that to any MLM or Marketing Fourm today
and it is like night and day.
Dog eat Dog
Mine is Better than Yours
Big Ego, no Success
Well you get the idea. If most prospects found a MLM
Forum today all we would do is discourage them from
ever getting involved in the industry.
We have become the Mayoâ€™s and it is sad, very sad.
Even worse are the â€œfoolsâ€ giving advice.
Nobody cares about your opinion. What is your track
record? If you donâ€™t have a track record then do
everyone a favor and keep your opinion to yourself
or go hang out in a chat room somewhere.
There are plenty of knowledgeable people on every
forum that people like me want to hear from and
learn from, shut up and let them speak!
If I go to a Tax Lien Investing Forum, I want to learn
from successful tax lien investors. Nobody wants to waste
time reading the opinions of a bunch of wanna beâ€™s who
are attempting to pick apart a successful
Before you post on a Forum really think. What is your
motivation for doing so and more importantly why
should anyone care what you have to say?
Are you sharing from experience or your opinion?
Always share from experience and honestly try to
help people and over time people will see that and
respect you for it.