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Monthly Archives: May 2010

“Without continuous personal development you are now all that
you will ever become, and hell starts when the person you are,
meets the person you could have become.” (Eli Cohen)

From time to time, I surf a few MLM Forums
to see what the “Chatter” is.

Every time I do, I reminded how predictable
this industry is.

You can read someone’s post and get a
snap shot of where they are and what they
believe.

Eventually, every network marketer must
have the “Leadership Development Mind
Shift” and start to understand that it is
not about them, it is about what can be
duplicated by their team.

Anyway BELOW Was a Recent Post and
my reply:

Here are 2 major reasons that keep people from rising
to the top in their company.

1)They are not effective communicators. Think about
all the people who seem to constantly sponsor people
in your business effortlessly. They learned the
communication skills to build large networks of people
which allows them to have the ability to INFLUENCE
these people in their network. Once you have the ability
to influence people within your network, it’s really easy
to get people to follow you and to see you as a leader.

This is the first skill that everyone that’s successful in
network marketing has. They are an effective
communicator.

2)The second reason that people fail in network
marketing is because they never learned the skills
to market. You have to learn how to generate leads
to introduce your business to on a daily, consistent
basis. Once you go through your warm list of friends
and family, it is essential to know how to find other
people that could be interested in joining your business.

If you can’t learn how to market, your business
will never be able to grow to it’s full potential.

Now is a good time to look at where you’re at in your
business. If you’re not at where you want to be yet, l
ook at these two traits that successful network marketers
have.

Chances are that you are lacking in one or both of these
traits. There’s nothing wrong with that, but be honest
with yourself and swallow your pride. Look at these two
skills that anyone can learn if they have the desire and ask
yourself “What Can I Do To Get Better At These Two Skills?

Write it down and create some action steps for you to
take to improve in these areas. Before you know it, you
will have improved enough at being better at these two
core traits and you will see your business explode. I hope
this helps some people improve their businesses to new
heights.

MY RESPONSE:

Interesting post, and comments and very true.

You have described perfectly most of the so
called “Successful” distributors in network marketing.

But what is success?

It you are making $10,000 monthly does that mean
you are a success? I don’t think so.

$10 K monthly earners are a dime a dozen in network
marketing. 95% of them don’t really know how they
got there, other than having a natural instinct to create
“followers”.

They tell people what they want to hear and
make them feel good about themselves. The result
is they have an organization full of “followers”. This
is great if you are a political candidate, but not if
you are a network marketing leader who truly is trying
to help people.

Your post hit the nail on the head, and this is
how most 10K a month earners created their
income.

I have always felt that in network marketing
your real product is people and you are in the
leadership development business.

Your job is to develop leaders, not followers.
Leaders can only be developed with systems,
not personality.

I have told our clients a thousand times,
stop reading book on vitamins, herbs, and
toxic make up and starting reading books
on LEADERSHIP!

True leaders develop leaders with systems
that those leaders duplicate to create more
leaders. This philosophy was the foundation
that allowed me to develop an organization
with over 200 six figure earners.

This leadership development with duplicatable
systems mindset will ultimately develop million
dollar earning leaders. I transcript of the
conference call I did with some of my leaders
on this subject can be downloaded at pinnacle
mlm leadership .com. (I don’t know if I am
suppose to put a link to a free transcript or not).

Regardless, leaders who are only interested
in developing followers are a real soar spot
with me. Many of them have a must be
worshiped complex.

When people contact me for coaching and
immediately start telling me how successful
they have been, I always ask the same
question.

Tell me about the people on YOUR TEAM
earning six figures. Normally there is SILENCE.
Then I say, tell me about the people who are
on track to make that kind of income. 90%
tell me about their new person who has been
with them 90 days but has “a lot of potential”.

The truth is they have thought that about
almost every person they have sponsored
over the past few years. All those people
did not receive the systematic direction
they needed so they are no longer in
the game.

They are what I call social club members,
who hang out on the sidelines. Yes,
they are probably on every company call,
but truth is they are no longer doing the
consistent activity necessary to build a
business. Sad, very sad, and even worse,

I blame the “Leader” who is making
10K a month.

You guessed it, this is another Banner behind an airplane
that flew over the beach yesterday. Obviously it should
have said $25.00 Sunglasses now $9.00 at Bargain World.
The panels that made up the banner were out of order.

This is the same thing that happens to most network marketer
distributors. They learn the skill sets, but not in a logical order
which means they don’t teach them in a logical order so you
and everyone on your team end up being at a different point of
confusion.

When you start to develop people in a logical, sequential order
they learn and receive much better results. More importantly
they are able to duplicate logical, sequential systems.

I talk much more about this in our Free 35 page MLM Training
document 6 Dimensions of MLM Training available at

http://www.6DMLMTraining.com

Do you think anyone is rushing to Bargain World to buy $9.00
Sunglasses for $25.00? No! For the same reason they
don’t join your team.

It is all about increasing the odds not just for your own
personal success, but long term for the success of the
masses on your team.

That was the advertising banner behind the
Airplane going up and down the beach today.

What is your loss leader?

What product do you give away or sale at
cost to get people started on your product
or in the evaluation process of your business?

To see what we do, just look to the right. ->
we give away our Confessions of a Network
Marketing Millionaire course to visitors of this
website daily.

I just read an email from some “self proclaimed”
guru who says product samples don’t work. If
someone try’s to tell you product samples
don’t work, they don’t know what they are
talking about.

When you center advertising programs around
giving away samples of products you will create
customers if you have an effective product.
Customers ultimately lead to new distributors if
you take them through the proper retail cycle.
Loss Leaders and samples work. There is no way
the store selling Shark Tooth Necklaces can sell
enough to ever make a profit, but that is not what
they are trying to do.

They just want you in the store. They know why
you are there you might end up buying 5 necklaces
for your friends, and maybe a T-shirt, picture frame,
and other souvenirs.

Many network marketers don’t want to invest in
samples, because they don’t understand that when
those customers are properly followed up with
some will become life time customers and others
will join their team.

UPDATE:

Yesterday they changed it to Shark Tooth
Necklace 39 cents.

So their system most be

Sun Mon, Tue, & Wed 69 cents
Thurs. Fri, Sat 39 cents.

They don’t care if the ones that bought
at 69 cents are upset, they are tourist,
and if they want to do an exchange at
least that get’s them back in the store.

I was laying at the pool this afternoon, and a real estate
agent came through with a couple. I assumed he was
showing a condo here in the complex where we are
staying.

He said “Oh so you know Joe & Mary Simpson, I sold them
their condo at Royal Ocean Club”

Terminology really dose make a difference.

Knowing that people love to buy, but hate to be sold.

Why not say ………..

“Oh so you know Joe & Mary Simpson, I helped them buy
their condo at Royal Ocean Club”

You may be thinking Dale, would that really make that
big of a difference?

Hear me.

This one phrase, all by itself, NO. But how many
“Bad terminology phrases” are used over and over
every day by marketers and sales people that never
really think about how their words make their prospects
feel?