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Monthly Archives: December 2010

I am sure most of you have heard the story Zig Ziglar
tells about how most people get done more the week
before they go on vacation than they do the rest of the
year.

He says why not go to Hawaii every week? Meaning
why not Focus and get all you can get done every day
and every week you live?

So true!

Human nature has always been fascinating to me.
There is so much truth in the statement “Look at what
everyone else is doing and do the opposite”.

I think it is human nature at this time of the year is to
stop, or at least slow down and evaluate our business
and other aspects of our life. At this time of the year
more than any other we probably ask ourselves serious
questions, and are not afraid to explore our
own answers.

At some point all network marketers come to realize
that for things to change, they have to get better and
fight through the obstacles and fears that are holding
them back.

There is no “Secret” lead generation technique, or
“Attraction Marketing” plan that is going to instantly
create a large duplicating organizatin. We all travel the
same path regardless of what most “MLM Coaches” &
“MLM Consultants” will tell you.

SIDE NOTE: PUN INTENDED
“Secret”
“Attraction Marketing”
“MLM Coach”
“MLM Consultant”

EXAMPLE: The truth is there are some people that have
been around this industry for several years and are still afraid
to pick up the phone. At some point they must admit
to themselves that this is an issue, and then DECIDE to
do something about it.

This is a very common fear that all network marketing
distributors must eventually conquer.

So every December and January like clockwork we see a
bump in sales for our best selling Overcoming Phone
Fear program :

( http://www.LosePhoneFear.com)

I think one of the Secrets of productive, successful people
is that they are constantly trying to get better. Not just at
the close or start of a new year, but every single week. They
also, have the ability to plan, & use their time wisely.
They treat every week like it is the week before their Hawaii
vacation.

We all have great, untapped, capacity in us to become more
than we ever dreamed possible.

Success is living your life WORKING TOWARDS worthy
goals and dreams. Work harder on yourself than you do
on your business and the people, places, and systems will
start lining up and falling into place for you.

Decide to ask yourself good questions and prrovide truthful
answers throughout the year. If you are hard on yourself &
tell yourself the truth…. life will be much easier on you!

Decide to make this year awesome!

I appreciate you.

Merry Christmas to you and yours!

A carrot, an egg, and a cup of coffee…
You will never look at a cup of
coffee the same way again.

A young woman went to her mother and
told her about her life and how
things were so hard for her. She did not
know how she was going to make it and
wanted to give up, She was tired of fighting
and struggling. It seemed as one problem
was solved, a new one arose.

Her mother took her to the kitchen. She filled
three pots with water and placed each on a high
fire. Soon the pots came to boil. In the first she
placed carrots, in the second she placed eggs,
and in the last she placed ground coffee beans.
She let them sit and boil; without saying a word.

In about twenty minutes she turned off the burners..
She fished the carrots out and placed them in a bowl.
She pulled the eggs out and placed them in a bowl.
Then she ladled the coffee out and placed it in a
bowl.

Tell me what you see?

‘Carrots, eggs, and coffee,’ she replied.

Her mother brought her closer and asked her to
feel the carrots. She did and noted that they
were soft. The mother then asked the daughter
to take an egg and pull off the shell. She observed
the hard boiled egg

Finally, the mother asked the daughter to sip
the coffee. The daughter smiled as she tasted
its rich aroma. The daughter then asked, ‘What
does it mean, mother?’

Her mother explained that each of these objects
had faced the same adversity: boiling water.

Each reacted differently. The carrot went in strong,
hard, and unrelenting. However, after being subjected
to the boiling water, it softened and became weak.

The egg had been fragile. Its thin outer shell
had protected its liquid interior, but after sitting
through the boiling water, its inside became
hardened.

The ground coffee beans were unique, however.
After they were in the boiling water, they had
changed the water.

‘Which are you?’ she asked her daughter.
‘When adversity knocks on your door, how do
you respond? Are you a carrot, an egg or a
coffee bean?

Think of this: Which am I?

Am I the carrot that seems strong, but with
pain and adversity do I wilt and become soft and
lose my strength?

Am I the egg that starts with a malleable heart,
but changes with the heat? Did I have a fluid spirit,
but after a death, a breakup, a financial hardship
or some other trial, have I become hardened and
stiff?

Does my shell look the same, but on the inside am
I bitter and tough with a stiff spirit and hardened
heart?

Or am I like the coffee bean? The bean actually
changes the hot water, the very circumstance that
brings the pain. When the water gets hot, it releases
the fragrance and flavor. If you are like the bean,
when things are at their worst, you get better and
change the situation around you.

When the hour is the darkest and trials are their
greatest do you elevate yourself to another level?

How do you handle adversity? Are you a carrot,
an egg or a coffee bean?

May you have enough happiness to make you
sweet, enough trials to make you strong, enough
sorrow to keep you human and enough hope to
make you happy.

The happiest of people don’t necessarily have the
best of everything; they just make the most of
every opportunity that comes along their way.

**************************************
The brightest future will always be based on
a forgotten past; you can’t go forward in life
until you let go of your FEARS about past failures
and heartaches.
**************************************

When you were born, you were crying and everyone
around you was smiling.

Live your life so at the end, you’re the one who is
smiling and everyone around you is crying.

May we all be COFFEE!!!!!!!

Isn’t MLM Training better than a Fruit Cake?

We have made Christmas shopping for
yourself, or your upline & downline
team member very easy again this
year!

When someone asks you want you want
just send them this link.

http://mlmhelp.com/Christmas2010

We even have a “TELL YOUR FRIENDS & FAMILY”
form built right into the website for you!

If you have team members who you want to
help! Send them a gift certificate from
Calvert Marketing Group!

We will send gift certificate along with our
full color catalog of training products to each
participant.

Each certificate is good for “any and all” Calvert
Marketing training products, seminars, etc… and
is active for a full 365 Days!

$10.00 Value Gift Certificate
Your price $7.50

(Save $2.50)

$25.00 Value Gift Certificate
Your price $20.00

(Save $5.00)

$50.00 Value Gift Certificate
Your price $40.00

(Save $10.00)

$100.00 Value Gift Certificate
Your price $75.00

You can get all the details here to
make holiday shopping simple:

http://mlmhelp.com/Christmas2010

I appreciate you and
I hope you and yours have a SAFE &
MEANINFUL HOLIDAY!

Marketing as an activity is all about reaching the right customers with
the right products, and the result sought is delighted customers who
are more than willing to open their purses wide enough to boost your
revenues. For many years, marketers stalked their target customers
through various means and by trying to get their message across to
spread awareness about their wares.

Traditional Means of Communication

Traditionally, marketing communications were conducted via print,
broadcast and such traditional media through disruptive advertising,
where advertisements appear in between the content of interest
for the customer.

Traditional media does give a large reach to a marketer with its
programming of mass appeal. However, the wastage is equally high,
since a large portion of the audience would belong to a different
segment than the one that is to be targeted by the marketer.

Enter Social Media and the Internet

The revolution stirred by the internet as a medium took place because
of the fact that it is highly personalized and provides more content
on-demand than any other available medium. Social sites proliferated far
and wide in their usage for a few simple reasons:

The power to create and distribute content is equally available to
every user, irrespective of him/her being a customer or a marketer. In
the earlier forms of media, that power rested with the editorial staff of
the channel or the advertiser, but hardly ever with the user.

The medium is completely personalized, and a user can create or
join groups and further create content based on what he/she likes.
Opinions are free and fair. This is one reason why social media is of
utmost concern to marketers, since buying decisions are no more
influenced as much by advertisements. The traditional word-of-mouth
marketing approach has grown leaps and bounds on social networks.

Facebook – At the Center of Social Media

With 500 million (and growing) unique users worldwide, Facebook
is the number one social networking site in terms of activity and
subscriptions. What started as a garage initiative by Mark Zuckerberg
has now become the biggest phenomenon on the internet.

A user interface that allows for quick communication and the
ability to create fan pages and groups at the click of a mouse
button are what make Facebook extremely popular. Another
important reason for its immense popularity is the wide variety
of social applications that have been developed and made
available within the Facebook environment.

These applications can allow users and friends to do joint
activities like playing games that run endlessly, sharing
photos, videos, and web links, and many more.

How does this help a marketer?

Traditionally, media plans were drawn to include television channels,
publications, or any other media that can grab maximum eyeballs
and effectively reach a selected target audience. The science
of segmentation and targeting has become only more accurate in
the case of social media.

Facebook provides a wide variety of avenues to communicate with
the audience, which opens up an entirely different world of possibilities
to have a fruitful dialogue with customers. Some of these methods
used popularly by marketers are:

Advertising: The first opportunity, which is the most obvious one, is
advertising on Facebook. The difference, however, is the fact that
you can create your own advertisement in a matter of minutes and
also specify the details of your target group in terms of demographics
and types of discussions where you want your advertisement to appear.

Fan Pages: Facebook allows every brand, as well as individual users,
to create fan pages for their favorite celebrities and their own homegrown
businesses. Large brands have also created their official pages on
Facebook that have a huge, immediate fan following around the world.

The fan page has immense utility to convey first hand information
about the brand and also to collect immediate and frank feedback
from your customers.

Branded applications: One of the most effective ways to engage
a user toward your brand is by creating an application; this could
be a game or a contest, with your branding coming across subtly
through it.

What makes Facebook even more exciting is the way it allows you
to target your communication sharply just to the customer segment
you want to attract. It also provides analytics and page insights
that give good feedback and measurement on the activity done.

The options provided by Facebook can be creatively explored
and used judiciously for bringing about maximum benefits to any
brand.

However, while doing all this, you need to be aware of the fact
that customers have an equal say and have the ability to respond
immediately to any of your actions with a thumbs up or a thumbs
down. Availing the service of a social media consultant to work out
a social media strategy may be required so that your efforts will
not be in vain.

Savy network marketers will become educated on how to use
Facebook effectively. The potential is simply staggering.

Get more information here for the best Facebook
training available here:

http://viralurl.com/mlmmc/Facebook

========

I hope you had a wonderful Thanksgiving Holiday.
The last 3 months I have been in a whirlwind like
you wouldn’t believe, but it is all good!

I will probably do a video for our mlmhelp.com
subscribers around the first of the year, just to
clarify what I mean.

I am in the process of selling several of my niche
websites and trying to put the finishing touches
on several other projects.

I wanted to share 3 announcements with you today.

#1 If you are involved with any product line such
as weight loss, skin care, cosmetics, product that
help people LOOK BETTER, I have a new prospecting
CD for your business called “Vanity Wealth” that will
be released sometime in January.

The website will be www.VanityWealth.Biz. It is NOT
UP yet, but my goal is by mid January. Some of you
remember “The Secret to Network Marketing Success”
recording I did 15 years ago. This is CD is kind of the
evolution of that message. I hope you will give it a
listen, and use it as a prospecting tool if your product
line in congruent with the message.

The CD’s are actually in house now, I hadn’t planned on
doing this, but if you want us to send you a copy, just
send 3 bucks via paypal to daletcalvert@gmail.com with
the words Vanity Wealth in the subject line and we will
get you a copy.

#2 Christmas Gift Certificates are now available. This
is the perfect gift for yourself, your upline, or your downline.
We have an easy form you can send to family members that
says, this is what I want for Christmas. Hey mlm training is
better than a fruit cake, tie, or perfume, isn’t it?

Here is the link: http://mlmhelp.com/Christmas2010

#3 I wanted to let you know about my
friend Michael Penland’s Internet Marketing
and Joint Venture conference that will be held
in Florida next weekend.

I will be speaking there, and I know many of
our subscribers will be in attendance. You can
get all the details here:

www.TinyUrl.com/FloridaSeminar

I have received several emails from subscribers
wanting to know why I have been “out of the loop”.
Believe me I have been “In the Loop” in a big way.
I appreciate your support more than you know.
If I don’t talk with you before Christmas, I hope you
and yours have a wonderful holiday, and plan on
making 2011 an awesome year.

Believe in You!

Dale Calvert

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