By: Marlon Sanders
Just one you gotta know.
It sounds crazy, doesnâ€™t it?
I mean, you have Facebook connect, a dizzying array of
Wordpress options, cpa, autoresponders, squeeze pages,
ipad apps, Facebook advertising, the list could go on
Frankly, one person canâ€™t keep up with it all â€“ even if
you work 15 hour days.
You just canâ€™t.
So letâ€™s do the reverse.
What MUST you know? What are the few ESSENTIAL
Well, you could say product creation. But you can be
an affiliate marketer.
You could say copywriting. But people do videos more
than sales letters nowadays.
You could say the ability to take action. But busyness
doesnâ€™t equate to money in the bank. After all, you can
do LOTS of stuff that doesnâ€™t work.
You could say traffic generation. But what if the traffic d
Whatâ€™s interesting to me is this:
Youâ€™re reading this right here, right now because you
want something more. If you were totally satisfied with
your life as is or your marketing as is, you wouldnâ€™t be
reading now, would you?
So you want something more.
And youâ€™re trying to find a way to GET that something
more. And youâ€™re probably trying to find it from someone
who is REAL or you wouldnâ€™t be reading this. After all, I
donâ€™t make the biggest claims or promises. I do my best
to avoid over-the-top hype. 3 clicks and youâ€™re rich
doesnâ€™t really work for me.
You want more. And you want it from someone real. But
youâ€™re a bit of a paradox unless Iâ€™m mistaken. You probably
havenâ€™t bought all my old products. Maybe not even
And youâ€™ve likely bought from other people, not just me.
Why donâ€™t you have my old products? Well, because
theyâ€™re old. Hmmmmmmmmmmmmmmmmmmmmmmm
*** DALE’S COMMENT … Couldn’t resist so is
the book “Think & Grow Rich” ****
So what is it?
What IS it you donâ€™t know you need to know to get you
from where you are to where you wanna be wherever
that may be.
Would it really be there is just one thing that makes
You have two people. They buy the same courses. They
read, listen to and study the same stuff.
5 years later, one goes on to great success. The other
Why? Why is that?
Or how about this? What about the new person that
comes along and blows everybody away? What about
Iâ€™ve thought about this. Iâ€™ve thought about it a lot. I
watched my friend Jason Fladlien come on the scene
and blow past thousands of people in his results. Jason
has a lot of skills. But thereâ€™s that â€œone thingâ€ he 100% has.
My friend Daegan Smith. He has that one thing.
My friend David Frey. Heâ€™s got it.
Jonathan Mizel? He has it.
Kirt Christensen? Yep.
Pat Oâ€™Bryan? Yep.
Joe Vitale. Yep.
I could go through my whole list of friends which would
take awhile. And they all got it. Like Matt Gill. Heâ€™s got it.
You donâ€™t even have to speak flawless English to have
it. Ewen Chia. He has it.
The list goes on and on.
So what the heck is it?
And do you have it? What if you donâ€™t have it? Can
you buy it? Can you swipe it? Can you get it? Is it
hard work? Is it too technical? Do you gotta have
money to get it?
* You donâ€™t need money to have it. But maybe to
get it. I mean, if you donâ€™t have it and you need to
get it, you might need to spend some money. But
the return on that money would be huge once
you get it.
* You canâ€™t swipe it. Itâ€™s not swipable.
* Is it hard work? Ironically no. In fact, if you got it,
then you have to work a fraction of what you do if
you donâ€™t have it.
* Is it too technical? Has nothing to do with technical
things. You can be highly technical and not have it or a
computer dunce and have it and do quite well online,
believe it or freaking not.
* How do you know if you have it? Youâ€™ll know.
* Can you get it if you donâ€™t have it? Well, yeah. I
didnâ€™t have it when I started and it took me a long
time to get it. So thatâ€™s one reason I feel Iâ€™m uniquely
qualified to help others get it. Because most teachers
of internet marketers referred to as gurus start out
with it. They already got it. Often in abundance. Which
means they have unconscious competence and
therefore struggle to teach what they are unconscious
of how they do, even though theyâ€™re extraordinary at it.
* Is it hard work to get it? Has nothing to do with hard
work. It could be hard work. But you could get it without
much work at all.
Hereâ€™s the Most IRONIC Thing About What â€œItâ€ Is
Whatâ€™s absolutely, positively crazy is this: When I tell
you what â€œitâ€ is, there are those people would say they
already â€œKNEWâ€ that and that it isnâ€™t NEW.
But see, whether itâ€™s NEW to you and whether you
KNEW it makes no difference if you GOT IT.
Cause you can KNOW that itâ€™s what I say it is
but NOT HAVE IT.
Knowing ABOUT it doesnâ€™t mean you HAVE IT.
Ainâ€™t the same thang.
So for whatever reasons people search for something
NEW that they donâ€™t already know. And that NEW
thing wonâ€™t work unless they GOT IT. So they search
and search and search for that magic bullet, that magic
button, that one thing.
Then they donâ€™t get the one thing that is the REAL
THING because it isnâ€™t new.
But you knew that, right?
While others just ZERO IN on this one thing.
They PAY ATTENTION to it.
They FIND THEMSELVES FOCUSING ON IT over
How crazy is that?
Of course, some successful people would deny
that IT is something that important because if
you already GOT IT then it isnâ€™t a big thing to
you, especially if it came naturally to you.
But if you donâ€™t got it fully and you need to get
it, then it IS a big thing. Itâ€™s something you gotta
GET. NOW, that doesnâ€™t MAKE SENSE to some
Youâ€™ll also find a lot of Internet marketing teachers
donâ€™t TEACH IT. There are those who know how
to teach it but donâ€™t. And the reason they donâ€™t
is itâ€™s not sexy.
Itâ€™s not new.
Itâ€™s not exciting.
A lot of people wonâ€™t PAY to get it. And since teachers
of Internet marketing do what they do for pay, then
this makes it not the best subject to teach.
So what is IT?
August 2009 He Was Living Out Of His Car He Used â€œItâ€
To Move Into a 2500 Square Foot Home And Have a Great
Income Only Months Later
So thereâ€™s a guy new to online marketing. Heâ€™s been in the
Game 2 years roughly. August 2009 he was living out of his car.
Funny thing is, heâ€™s been in this game such a short time, he
doesnâ€™t even know who I am yet! Itâ€™s funny because he only
knows the current hot guru of the moment, like my friend
Ryan, of course Frank. And a few others.
He doesnâ€™t realize those squeeze pages he uses might not
exist without myself and Scott Covert who turned Jonathan
Mizel onto them who then took them to a whole new level in
his coaching calls that FRANK KERN was on and PERRY
MARSHALL and other modern day teachers of IM who are
He doesnâ€™t know I was the guy most modern day gurus
learned from (amongst others of course).
I wonâ€™t even go through the litany. So heâ€™s new. People
today only see someone as a â€œguruâ€ if he or she does
massive product launches as though â€¦.
Big product launch = guru
Big product launch = merchant issues, 6 months of
prep work, owing jvâ€™s, feast or famine, 30%+ refunds
There are a LOT of downsides to that model, although
it has its upsides. However, it does equate to â€œfameâ€
to some people who really arenâ€™t in the know about
the real business.
He had IT. And I guess he got fed up with living out
of his car. So he decided to use IT. And in short order
he had a 2500 square foot home in Costa Rica, a large
monthly income and a big following.
His name is Daviz Wood. Heâ€™s quite a talented guy. And
even though he looks up to Frank Kern as the model of
how to do video, I think his nlp skills and some of his
videos are better.
Anyway, the REAL POINT here is that the guy had ONE
SKILL that made all the difference.
Itâ€™s the reason Fladlien rocketed to fame overnight:
The ability and willingness to persuade others, to build
bridges of understanding and motivation from your
world to theirs.
Now you can you can have the ability without having
the willingness. They arenâ€™t the same thing.
See, no one makes any money until someone
You know all this massive debt the U.S. has and
the world is freaking out about? Ainâ€™t no one talking
about WHY we have the problem. We have the
problem because the U.S. isnâ€™t selling enough stuff
to other countries.
We have a SALES PROBLEM.
Ainâ€™t no one runninâ€™ for President based on â€œI can
help the U.S. sell stuff to other countries so we can
balance our budget.â€
Itâ€™s all about cutting or taxing.
Great. Freaking great. The people running our
country donâ€™t even understand law #1: Sell
If your country doesnâ€™t have products it sells to
other countries, itâ€™ll go bankrupt sooner or later.
Why do we owe Trillions to China? Itâ€™s ironic that
THEY are doing about a one million percent better
job of selling â€œtheir productsâ€ than the U.S. is,
the bastion of Capitalism.
So there you have it.
If you can PERSUADE OTHERS, even if you donâ€™t
have tech skills, you can persuade others to let you
get on a webinar to their customers and PERSUADE
those customers to buy.
If you can persuade others, you can write a letter
to persuade them.
Or turn on a screen capture video program and
Or go on hotconference and persuade them.
Or write emails and persuade them.
EVERYTHING ELSE WORKS when you have
this one thing
NOTHING works if you donâ€™t have it.
If you donâ€™t have traffic and you can persuade
others, you can persuade them to SEND YOU
Thereâ€™s a master hypnotist and persuasion
expert named Marshall Sylver. He lives in something
like a 20,000 square foot home. Fladlien was there a
few weeks ago courtesy of Ryan Lee. Anyway,
Marshall persuaded me to allow him to distribute
Traffic Dashboard based on a mutually beneficial
See, thatâ€™s what a persuader can do.
People went absolutely BIZERK on my LIVE
CHAT Friday when a friend of mine revealed
some info on how he bought and sold millions
of dollars of website traffic. Buy and selling =
persuading others to buy and sell.
Plain and simple.
So that brings me back to you.
Here you are reading this issue because you
want something more. Otherwise you wouldnâ€™t
STILL be reading, would you.
And that MORE thing you want is more FREEDOM
in your life, more independence, more ability to decide
what you do and when you do it, more ability to
create the income you want.
So YOU WANT MORE and youâ€™ve come here to
me right now to show you the way and the path
to GET MORE NOW, right?
Well here it is.
Itâ€™s right in front of your face.
IT couldnâ€™t be more obvious, could IT?
Marlon Sanders helps people with hopes and
dreams figure out how to turn those into reality
by selling stuff on the Internet. http://www.GuruMarlon.com
Commentâ€™s from Dale.
Those of you that have been receiving my Monthly â€œNo Fluffâ€
Newsletter over the past 15 years have heard me mention
Marlon multiple times.
His course Amazing Formula course made a major impact
on my understanding of online marketing.
I never have and never will consider myself an internet
marketer. I am a network marketing trainer and consultant
who sales a lot of training programs online.
I have always taught that you should always ask yourself
â€œWho is this person and why should I be listening to them?â€
Marlon is an â€œIndependent Thinkerâ€ he seeâ€™s things deeper ,
he likes to look behind the curtain, as I do.
I donâ€™t consider myself a sales person either,
but I absolutely Love this concept:
The ability and willingness to persuade others,
to build bridges of understanding and motivation
from your world to theirs.
This quote is absolutely brilliant. Any ability I
personally have in this area has always come from
my personal belief in what I am attempting to
Marlon mentions NLP in the article above. I am
aware of NLP I think it is fascinating, but I have
never studied it. I believe when you are sold out
and have total belief in what you are doing,
people feel that. If you donâ€™t feel that
way, then my recommendation is find something
that creates that passion within yourself.
Network marketing is a â€œLeadership Development
Businessâ€ I agree that all great leaders in
this industry have The ability and willingness
to persuade others, to build bridges of
understanding and motivation from your world
Powerful, Powerful Stuff!
Around January of this past year I did a post on this blog titled -Marketing Trends to Pay Attention To-, as well as a YouTube video with the same title. Mobile Marketing was one of those trends. The mindsets and skills sets that it takes to develop a network marketing organization today, are the same they were 30 years ago when I started, and will be the same 30 years from now.
Success principals never change. Marketing methods have evolved over the years as technology has evolved. Over my career I have watched methods like fax on demand,recorded sizzle lines, DVD recruiting, evolve with the development of technology.
There is no question the greatest evolution over the past 15 years has been with the Internet. Great online lead generation websites like Craigs List, Back Page, YouTube, MySpace, Twitter, and Facebook were not even developed a few years ago.
When new technology evolves the earlier adapters, those that take the time to become self educated benefit the most. I remember in the early days, when people first started using banner ads online. I took several weeks and learned and read everything I could about banner advertising.
The results where a series of banner ad campaigns for various websites, that created click through rates that were far and beyond the norm. Over the years I have taken this approach to any new marketing idea or technology. FOCUS on one method, become self educated and learn as much as I possibly can on that particular technology. Article marketing, Craigs list, YouTube, Twitter, whatever the subject, FOCUS and learn as much as possible on whatever method or technology you want to incorporate into your business.
I subscribe to the theory that you are only 5 books or courses away from becoming an expert on any marketing method you choose. There is no question that Mobile Marketing is a major trend, with a huge amount of growth in front of us. I do not t believe it will ever be the only way to generate leads for your business. Over the past couple of months, we have been on a personal self-education mission regarding mobile marketing. I have purchased at least a ½ dozen courses and software to try to rap my brain around the concept. We are testing multiple campaigns at the time of this writing.
I am by no means an expert, but I am learning. I am taking the same approach to this new technology as I have with every other lead generation method we use in our business today. To date the 2 courses I have learned the most from are at: http://www.MobileMarketingOnline.com and http://cmgwebsitetraffic.com/links/2670
Here is the basic idea. There are vendors that will delivery Text messages for you to people all over the world who have subscribed to their service. One of the largest is a company called Ad Mob which is owned by Google. The exciting part, is they allow you to specify specific countries, states, and cities if you choose. So if I just want to target people with cell phones who live in Lexington, Kentucky I can do that.
Like Google adwords, you only pay if people actually click on the text and go to your website. We have tested multiple campaigns with different products and services over the past couple of months, trying to get our feet wet. Ultimately our goal is to CREATE LEADS. Some of these courses are over hyped and talk about earning a six figure income with mobile marketing. That may or may not be possible, and like everything else, I am sure, some people have and many more will. However, my focus in simply on generating leads.
Currently we are paying 17 cents per click when people who live in our target city, (Pensacola, Florida) click on one of our links sending them to a website we have at : http://www.IGetMineFree.com/saveyourbucks
All marketing is math. We have $50.00 deposited in our account which will generate us approximately 295 clicks at 17 cents each. If 1 person out of the 295 join the program we are promoting we earn a $50 up front commission and will break even. Obviously if 2 join, we are in profit on the front end of the campaign. The back end is what we ultimately desire, so I will do all I can do with any promotion that I can break even with.
When you take into consideration we will add dozens, if not over a hundred plus people to our autoresponder list, of which some may join us later, we are expecting the math to make sense. When you consider the duplication factor of network marketing this makes even more sense. All marketing is math, pure and simple. It is simply a numbers game. Marketing to mobile phones is simply another lead generation method that is in its infancy. Like everything else there are a lot of hyped up claims about creating millions of dollars just selling products to mobile phone users, I could care less about that. I am about exposing as many people to an opportunity as quickly as possible, and all serious network marketers should feel the same way. I would encourage all of our readers to become self educated on Mobile Marketing,it is not a fad and will become more prevalent as me move forward in the future.
MLMIA Interview with Dale: