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Calvert
Marketing Group 120-B North Water
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502-868-6199
© 2009 Reprint permission granted in part or whole when
the following credit appears:
"Reprinted with permission from Dale Calvert
www.DaleCalvert.com
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Back issues of MLMHelp Online available at
MLMhelp.com
January
2009
In this
month’s Issue:
Message from Dale- Thank
You!
Quote of the Month
HOW
YOU CAN BECOME A MASTER MLM RECRUITIER
The six steps
of sequential prospecting & recruiting
Dale Calvert
THE NEXT TIME YOU WANT TO THROW IN
THE TOWEL
TAKE A LOOK AT THIS!
Dingbat Of The Month
Featured Article
IF I WAS STARTING TODAY, AND HAD TO MAKE A
MILLION DOLLARS THIS IS WHAT I WOULD DO.
Dale Calvert
GUEST ARTICLE
MAKING MONEY WITH CPA NETWORKS
John Barbour
A
MESSAGE FROM DALE
Hi
guys,
I hope you had a wonderful Holiday
with your family and loved ones, it
is hard to believe that 2009 is
already here.
I just want to say a heartfelt
"Thank You" to all our
clients, customers, and supporters.
2008 was a record year for Calvert
Marketing Group and 2009 has started
off with a bang!
I have gone South for the winter,
but our office staff will still be
around to support you 9-4; 5 days a
week.
I think one of the things I am most
thankful for in 2008 is the
opportunity to work with good
people.
My staff, consulting clients,
like-minded marketers, I am blessed.
I also appreciate you guys more than
you know.
I have realized over the past couple
of years that some of the best
speaking opportunities for corporate
national conferences came because of
the high recommendation from one of
our subscribers.
I sincerely appreciate those of you
that have the ear of your corporate
officers, passing my name along as
a potential speaker at your national
events. It means a lot and hey,
every now-and-then they listen. :-)
By the way, we have an introduction
video for corporate
convention planners. Just have
someone from your corporate office
call and request it.
I truly believe that 2009 is going to
be one of the most exciting years
marketers have ever experienced.
There are so many exciting
opportunities in the market place
today.
All marketing is numbers, and there
are more ways to get through more
numbers, more so now than ever before.
Expect to have a great 2009.
Remember- "we never get what we want, only what
we expect"!
I appreciate you.
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Dedicated to Your Success,

P.S. TO ALL OUR SUBSCRIBERS IN EUROPE
I will be the key note speaker at the
Budapest Mastermind Network Marketing Day
the weekend of April 19th
Details HERE:
http://www.mesterelmenap.hu
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COMING SOON!

WWW.NonGeekInternetMarketing.COM |
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QUOTE OF THE
MONTH
"Don’t
limit investing to the financial world.
Invest
something in yourself, and you will be
richly rewarded."
–– Charles Schwab |
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HOW YOU CAN BECOME
A MASTER MLM RECRUITER
The six steps of sequential prospecting &
recruiting
I have been talking about learning how to
prospect and recruit SEQUENTIALLY for
several years.
Too many distributors are trying to learn
Algebra and they don't know how to do
simple addition yet.
Learning how to prospect and recruit in a a
step-by-step
sequential order is the BEST WAY TO BECOME A
MASTER PROSPECTOR.
The network marketing industry is full of
people who have tried multiple recruiting
and prospecting methods and unfortunately
MASTERED none of them.
The proven way to learn is to master one
prospecting system at a time and don't
attempt another until you have MASTERED the
previous system.
You need to understand that ALL PROSPECTING
AND RECRUITING METHODS WORK when they ARE
DONE CORRECTLY.
The reason some people say, warm market, or
online lead generation, etc. doesn't work, is
because they didn't have a clue what they
were doing to begin with.
Just because a method didn't
work for a individual or group of people
doesn't mean it doesn't work.
Practice does not make perfect, only PERFECT
practice makes perfect and you have to learn
how from those who have MASTERED the
systems, does that make sense?
Now lets briefly look at the six key
prospecting systems being used in today's
network marketing marketing environment...
#1 WARM MARKET
The reason warm market gets such a bad rap
is 90% of the network marketers were never
taught how to effectively work their warm
markets.
The go into their market with a "GREED
FOCUS" & try to talk friends and family
members into their downline.
You need to really understand this
concept...
"THE ODDS OF THE PERSON YOU ARE TALKING TO
BEING THE PERSON YOU ARE LOOKING FOR IS SLIM
TO NONE, THE ODDS OF THEM K N O W I N G
THE PERSON YOU ARE LOOKING FOR IS EXTREMELY
HIGH!"
The way to correctly approach the warm
market is to get referrals, not to try to
sponsor those you know directly. I talk
about this in more detail in our
FREE
Ebook at
http://www.ProvenMLMScripts.com.
I am also releasing a brand new training
program on how to get your NEW PEOPLE
STARTED CORRECTLY AT
http://www.StartRightMLM.com
#2 LOCAL MARKET
"Don't go across the country until you have
gone across the street"
"Build it in your backyard first, don't go
unless leadership takes you"
I believe that people must Master Local
Market prospecting and recruiting soon in
their career.
I have always said, you could take me up in
an airplane and throw me out with a
parachute and whatever town I land in and I
can have my phone ringing off the hook with
prospects for my opportunity and product
within 30 days.
Can you? You should be able to do that
if you have been around the industry a year
or so.
What would I do?
The 21 methods I teach in the
www.LocalMLMLeads.com training.
It is much easier to build locally than out
of state.
The support structure of a local group makes
the difference between success & failure for
many distributors.
I could make a list of 100 successful
network marketers I have worked with, that
would have never made it if they didn't have
the support structure of a local team.
#3 RECRUITING WITH NEWSPAPER
ADVERTISING
Newspaper Ads done correctly work.
The second MLM opportunity I joined, my sponsor
found me from a newspaper ad. Our team made him 1/2 million dollars over the next 3
years.
I know dozens of six figure earners in the
mlm industry who were sponsored after
responding to an ad in the local paper.
You can also find college papers, and niche
publications to advertise in also.
We teach all these ideas and methods in our
How to Recruit Distributors with Newspaper
Ads course found here:
http://www.NewspaperSponsoring.com
#4 FUNDED PROPOSALS
This is the perfect way to start your online
advertising. I know that there are some
people in the market that try to teach
"Funded Proposals" as "THE" way and the
"Only Way" to build your business.
I disagree, but I know that the right Funded
Proposals campaign can make a major positive
impact on your business. We teach all we
know about the subject here:
http://www.FundedProposals.com
#5 ONLINE PROSPECTING AND RECRUITING
I love the internet. It is the most
powerful marketing tool we will probably
ever see in our lifetime.
However, the gap between those who
successfully market online and those who
waste time behind their computer
screen is widening every day. If you are
going to be involved in any kind of
marketing and promotion over the next 20
years, you need to learn how to market
effectively and correctly online.
There is a ton of creative information in
the market place. I spend tens of thousands
of dollars every year on Internet marketing
courses. It is fascinating, and I enjoy it
from a marketing prospective even though I
don't
have a technical bone in my body!
Two courses we offer than can help you:
www.CreateOnlineMLMLeads.com
www.NonGeekInternetMarketing.com
#6 BUY LEADS
I do not believe you should buy leads, until
you are earning a full time income with your
opportunity and have the advertising budget
to support the investment.
The quickest way for people to get
discouraged in this business is to buy mlm
leads and pound the phones every night
trying to drum up interest.
I have never taught buying MLM Leads and
calling prospects.
I think over all it is a major waste of time
and very discouraging for most people. I
believe there is a time, place, and WAY to
buy leads and make the entire process
profitable.
How? Using Voice Broadcasting to contact the
people.
I recommend that you only buy leads AFTER
you have mastered the first 5 prospecting
and lead generation techniques and AFTER you
are full time in the business and you have
an advertising budget to support this
business expense.
I know that there are some “gurus” that
promote this and do live calls.
Here is what you don’t know...
In some cases this is what is really going
on behind
the scenes.
The guru is selling leads for a particular
lead company.
The guru has a deal with the lead company.
The leads they are calling are NOT the same
quality of the leads you will be getting.
Their leads were contacted previously and
told that someone would be calling them that
night. (The night of the training call).
So if it seems like every time they call a
prospect the call goes flawlessly there is a
reason. That aren’t playing in the “real
world” where you have to play & perform
daily.
I have always taught people to use a voice
broadcast
system and find the low lying fruit, the
people that are
sincerely looking for a home based business.
People always asked me to recommend a
specific company
and until recently I would just tell them to
do a search for voice broadcasting online. I
didn’t have any particular recommendation
until now.
A couple of months ago, I evaluated a new
voice broadcast
company. Their rates are great and their
service is impeccable.
They also have an affiliate program (I
believe we should sale picks and shovels!)
so you have the opportunity to use the
service free.
If you would like to learn more you can
check them out by
clicking here.
So there you have it.
The six sequential ways to prospect and
recruit in your
mlm business.
Yes, I understand that I could have included
things like Social Media, Article Writing,
Traffic Exchanges, Ezines, YouTube, etc.
etc.
Those methods I categorize under #5 Online
Recruiting Prospecting and are taught in my
21 Ways to Create Online MLM Leads course.
Try not to overwhelm yourself. Master one
method at a time and then move on to the
next.
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THE NEXT TIME YOU WANT TO THROW IN THE TOWEL
TAKE A LOOK AT THIS!
The next time you want to Quit...
The next time you feel Bad...
The next time you want to Give Up...
The next time you lose All Hope...
The next time you stop Believing...
The next time you stop Caring...
THEN WATCH THIS NEXT TIME!
http://www.youtube.com/watch?v=O0JqQeSNjsw
If this doesn't make you Stop and Think, I
don't know what else will. |
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IF I WAS
STARTING TODAY, AND HAD TO MAKE A
MILLION DOLLARS THIS IS WHAT I WOULD DO.
People ask
me all the time, "Dale if you were stating
today and you wanted to become a
millionaire, what would you do?"
At this particular point and time, that is
easy, because
it is what I am currently doing, and you
probably don't
know anything about it.
But before we get to that, my answer during
my first 10
years in business would be...
I should have joined Herbalife when
they started.
I should have gotten in on the
frontend of A.L. Williams.
(I had a chance to join both of these
companies when they
first started)
Then I would say, "I probably would
study real estate
investing, because I have met more BOZO'S
who have
become wealthy in real estate than any other
niche."
Please understand, for me, it was never
about becoming
a millionaire. It was about making a
comfortable living
and not having a boss.
One of the challenges for me is that I have
never put enough emphasis on the money, the
profit, which is probably common for a lot
of people that get caught up in and love the
culture of network marketing.
The 2 greatest benefits are the personal
growth and the friendships you develop.
I have witnessed a lot of network marketers
who get so
focused on the money, that they miss the
personal growth
and the friendships, and that is very sad to
me.
Then there are those like me who see profit
only as a way
to "keep score" and gage as to how many
people you have
inspired or helped.
Fully understand that your income is in
direct proportion to the number of people
you help!
Ok, back to my original thought.
WHAT WOULD I DO TODAY, IF I WAS STARTING
OVER AND WANTED
TO MAKE A MILLION DOLLARS?
Please understand that I have investigated
just about
every hot business model that has come down
the pike
over the past 20 years.
MLM is my passion and my expertise. I don't
believe that
there is anyone in the world that can
provide network
marketers the success systems that I can. I
guess I better believe that if I am going to
be in the consulting, training and seminar
business.
However I consider myself an "Entrepreneur
Mind" more than anything. I have looked at
dozens of business opportunities over the
years... Shrimp Farming, Real Estate, Buying
and Selling Notes, Ostrich Farms, Direct
Response Advertising, Infomercial Marketing,
you name it, I probably have a course on it.
I have spend tens of thousands of dollars
every year on
personal education.
In the last couple of months I have
purchased 3 courses
on a subject that I find fascinating.
I spent $2,000 for 1 course, $997.00 for
another.
I also joined a membership site where I pay
$97.00 a month.
I have made $1,600.00 my first 7 days with
this business
model, just playing around. I really don't
have a clue
what I am doing, but I am learning.
I have to be honest, it is like a big game
for me, and I
am enjoying it. I don't have a real passion
for it like
I do MLM, so I have a partner that is going
through the
courses with me and will ultimately run that
business.
However, I believe a person like me, or you,
with no
real education or knowledge on the subject
can start
from scratch and earn a million dollars in
annual income.
In fact I know they can. It has nothing to
do with MLM
and is a business model you probably don't
know anything
about, or ever heard of.
Instead of trying to explain, it all, I
would just
suggest that you check out the videos on
this website:
This is
one of the best sales letters I have ever
seen
and the content on the videos will
definitely help you
see the million dollar potential of this
business model.
So, if I was starting today from scratch and
wanted to
make a million dollars, what would I do?
You will find the answer right here:
P.S. You
should visit this site, just to experience
the
videos and the sales process. It is
definitely one of
the Top 5 "Designed to Sell" sites I have
ever seen.
So I warn you in advance, you will probably
want to become a member, I definitely joined
immediately, in fact I wish I had found this
site BEFORE I invested 3 grand on the other
two courses! |
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GUEST ARTICLE
MAKING MONEY WITH CPA NETWORKS
John Barbour
One of the best ways to monetize a web site,
and among the least known, is lead
generation, which is actually a highly
lucrative form of affiliate marketing, but
is used by relatively few online marketers.
Here's how lead generation works. Listen up
- this information is golden!
Monetizing a website by becoming a CPA
affiliate is very, very simple.
You sign up with one of the 50 or so CPA
Networks that are available online, drive
traffic to the custom landing pages they
provide, and get paid whenever a site
visitor fills out and submits a form. That
is really all there is to it.
A CPA network is a clearing house that
brings advertisers and publishers together.
The advertiser provides a custom landing
page and form, pays the network commission
for making it available to affiliates, and
the affiliates in turn are paid for driving
traffic and generating signups.
CPA stands for "cost per action", and in
this case, the action is the site visitor
filling out the form. Compare this to
traditional affiliate marketing, and you
will see the beauty of it quickly. Done
right, it is a much easier and more
lucrative way to monetize a website.
A traditional affiliate must acquire
traffic, do a good job of "pre-selling" the
product, and send visitors on to the vendor
site through an affiliate link, hoping to
generate something like 1% to 5% sales,
which in turn is highly dependent on the
quality of the vendor's sales letter and
product. If the vendor does a poor job of
selling on the sales site, or has an
over-priced or poorly received product, the
affiliate has spent a lot of time, and
perhaps money, for very little return.
A CPA affiliate, on the other hand, has a
much easier job of things. He or she must
still acquire traffic, either by paying for
it, or by putting together a well-optimized
site that gets good search engine placement
for certain key words. At that point,
however, the CPA affiliate's job is nearly
complete.
The next step is for the site visitor to
fill out a form requesting some sort of
information. Keep in mind, this does not
entail the visitor getting out his or her
wallet, or making a decision to spend any
money.
All it entails is that the visitor *request
free information* and give his or her name
and email address, and perhaps a physical
address.
You, as the CPA affiliate, get paid *even
though your site visitor has yet to buy
anything*. You are getting paid for a LEAD,
not a sale.
Many people have no idea how huge and
lucrative lead generation is, and not a clue
the kind of money that certain businesses
will pay for a good lead. Things like
mortgage and insurance leads, in particular,
are very, very valuable, as are credit card
leads. But even something as seemingly
inexpensive as a cell phone ring tone can
bring you a nice commission per lead. Why?
These lead purchasers are planning on
maximizing the long-term value of a
customer. In the case of a mortgage, one
lead can generate a commission of thousands
of dollars to a mortgage broker. An
insurance or credit card account is worth
recurring commissions potentially for many,
many years.
Even a ring tone lead has a long-term value,
since the vendor will continue to market to
that person over and over again, selling
them many times what it cost to acquire them
as a customer.
CPA is big, big business, and one of the
best ways there is to monetize your web
site. If you are looking for easy and
lucrative ways to monetize a web site, CPA
affiliation could be your answer. To really
do well at CPA, you need to learn how to use
traffic generation methods like Google
Adwords effectively, but in the long run,
CPA is far easier and more lucrative than
traditional affiliate marketing.
Author John Barbour writes on various topics
related to internet marketing and making
money online. Visit his sites at http://www.emarketingman.com
to learn more.
EDITORS
NOTE:
This is the CPA Network we recommend guys:

Ok, that
is it for this month guys.
I will talk with you again in February!

Dale |
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