NO FLUFF MARKETING EZINE 

Calvert Marketing Group 
120-B North Water
Georgetown, KY 40324
502-868-6199 

© 2008 Reprint permission granted in part or whole when the following credit appears:

"Reprinted with permission from Dale Calvert www.DaleCalvert.com

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July 2008

IN THIS ISSUE: 

Message from Dale

"Please Plant"
 
This has been a very unusual week.

I just got back in town on Tuesday, and of course had calls and emails to catch up on. This past week I received 3 emails from people who were in bad situations in their life and had fallen on some hard times.

They were all 3 desperate to create cash flow NOW!

I get at least one email like this every few weeks, but 3 emails in a few days is a little discouraging. What makes this really discouraging is all of these people have been involved in marketing over 5 years.

Over the past few years I have talked about many important issues that if and when taken to heart can prevent anybody from getting in a desperate situation. However most people don’t plant until they are starving. “My people parish for lack of vision”. They wait to the point of desperation before moving forward.

I just want to encourage you to plant (get educated) on cash flow creation, BEFORE you need it. I have been talking about multiple streams of income for several years. Please don’t miss understand me. If you are involved with network marketing I feel you should be focused, dedicated and loyal to ONE COMPANY. I have heard all the arguments, and the bottom line, if you want a focused, dedicated, loyal team, then ………you better be. So when I talk about multiple streams of income, I am not talking about income from multiple MLM programs.

However, you can also create income...

List Building:
(http://www.mlmhelp.com/master )
Ebay:
(http://www.OnlineAuctionU.com )
Craig’s List:
(http://www.CraigsListCashFlow.com )
Affiliate Marketing: (http://www.AffiliateCode.Tip4Success.com)

Just to name a few ways.

I heard a network marketing trainer 20 years ago say, “Give me all the self made business owners who have filed bankruptcy in the past month, and I will build the largest organization in network marketing that has ever been built. If someone has been financially successful in the past, they will be again, when they find the right opportunity”

Our goal should never be to become a triple diamond in XYZ company, it should be to develop financial independence, or whatever our reasons are.

I have always said that the reason more people don’t become financially independent, is because they NEVER DECIDE TO BE.( re:  www.ProgrammingYourMind.com )

You must have a long term attitude. All 4 ways listed above can create an ongoing consistent income but you must start planting NOW! There are multiple ways to create income; it is just a matter of getting EDUCATED & TAKING ACTION!

So I urge you, develop a “multiple streams of income” attitude and start planting NOW!



Dale Calvert
 


 Quote Of The Month

 “Whatever we expect with confidence becomes our own self-fulfilling prophecy.”
Brian Tracy

 


“Why Doesn't My Ad Work?” 
Albert Van Cutsem


Ad space in an ezine or on a web site, is just that - space - and the web has no magical powers. If you write a bad ad, you will not get responses. The same
ad in a print publication, such as a newspaper or magazine, would yield the same results. You can't blame the space provider, if your ad doesn't produce.

The people who have fantastic results with ezine advertising, seem to have a few things in common.

They sell a quality product or service at a reasonable price, and have taken the time to develop a good ad. They also realize that the only purpose of the ad is to get someone to request more information.

They all have a web site that gives complete details, and where they make the actual sale.

Just having a quality product or program at a reasonable price is not the only thing you need.

You must advertise it in an intelligent manner. The ad you place is referred to as the "tease". If this is done properly, it gets you to the next step in the sales process, and that is the "education" stage. People want information about the product or service they are about to buy.

When people get to your web site, or ask for further information, it is because they are
interested. This is a case where "more is better". The more information you can give them, the greater the chances you have of making a sale.

A very common mistake is to confuse the "tease" with the "education stage". If the web site gives little or no information, it is in effect just another "tease". You can't expect people to buy if you do this. You must provide solid information on
how they will benefit from your offer.

Others mix up the "education" stage with the "tease", and try to give too much information in their ad. Neither approach will produce good results.

The final stage in this process is referred to as the "close". This is where you give the person a reason for becoming your customer. This can take various forms, but every good ad campaign has one.

All of these elements from the "tease" to the "close" must be in place if you hope to be successful in your internet marketing. Miss anyone one of them and you will join the ranks of the "also rans".

If your ad doesn't produce, examine each of the three stages to see if it would get you to buy.

Have a disinterested person look at your sales effort. Sometimes you might get so close to the process, you can't honestly evaluate what you're trying to accomplish.

You must of course get ad space that is reasonably targeted to your potential market. The ad for your product or service should appear in places that your target market will likely visit.

Don't forget that it might take 5 to 7 exposures to your ad before someone bites. Don't be discouraged if immediate results are not forthcoming.

Above all, don't blame the space provider - that is simply a copout. They did their part by making the space available and disseminating it to their subscribers - did you do yours?

Here's an ad that runs successfully in many ezines...

********** AD **********
Make a Profit TODAY Or Personal Training Till You Do!
I came across this site by accident, and was so stunned
by the headline, I had to try it out to see if it was
for real ..... It Was .... This amazing claim, backed
up by fact, is UNIQUELY available at-

************************

You see what I'm doing? I'm just teasing people to go to the website and read the details.

Of course, it's no good teasing people if you don't come up to their expectations at the other end!

That's a recipe for disaster.
Albert Van Cutsem


IF YOU ARE USING ARTICLES AS PART OF YOUR
MARKETING STRATEGY AND YOU SHOULD BE…
THIS SOFTWARE IS MANDATORY!
www.articleblaster.tip4success.com
 
 Dingbat Of The Month
 

I hope this new section gives you a chuckle. 

When you are involved with the public, you have to deal with all kinds of people.  It seems daily that I have the thought “how does this person function on a daily basis?”
 
It is amazing how some people think the world revolves around them.  It is even more amazing how many people suffer from a victim mentality and think the world is out to get them.  

Shallow thinking drives me crazy.  I know that it is unprofessional for me to include a Ding Bat of the Month, but then again, I have never been accused of being “politically correct”  Some of you may be offended by this section, others I hope it provides you some comic relief the next time your personally have to deal with an unreasonable person.

Dingbat of the Month:  Ken S. 

Tape is Old,1996 not current, but does have a message, just okBuyer:

1243ken ( 259)  

Apr-17-08 06:48 THE POWER OF A DREAM MLM Training DVD Calvert (#350044496840) 

Why? 

His feedback comments from an Ebay sale really frustrated me.  I know, I should learn to be fascinated instead of frustrated.  But this guy hit a nerve, a pet peeve of mine. This guy ordered our very popular Power of the Dream DVD.   We have sold thousands of this program and NEVER HAD somebody complain. 

His comment "the tape is old 1996" is absolutely ludicrous to me.  I am sorry, but I do not get this mentality.  I know some people have it.  But I really don’t understand this lack of awareness and understanding and common business sense. 

This DVD basically shares our story and the challenges and frustration we went through along the way.   If I shot the DVD yesterday, the story wouldn’t change!  It was not like I was teaching web 2.0 marketing ideas! 

TRUTH IS TRUTH.   I pointed out to this guy that Think & Grow Rich by Napoleon Hill was written in the 30’s.  The most popular book in the world THE BIBLE is more than a few years old!   

HERE IS MY MAIN POINT AND SEEMS LIKE COMMON SENSE, BUT BELIEVE ME IT’S NOT:  The age of information has no relationship to the value of the information.  Last month on Ebay I purchased a set of cassette tapes by the great Glen Turner that was recorded in the early 60’s.   
 
If I had the mentality that it is old therefore it cannot be valuable, I would have missed some of the very best training I have ever heard.  Truth is truth.  Methods change, but Success principals, concepts and ideas are constant. 

Why this guy felt it necessary to complain about the age of the tape is beyond my comprehension.  As my grandmother use to say, if you can’t say something positive, then keep it to yourself.   The need to find the negative and the mentality that the age of an information product decreases the value of that product is definitely a Pet Peeve.   
 
Next month we will probably talk about the new Guru Cruise affiliate program and all the people that simply don’t get it.  A great idea that will make a lot of people a lot of money and add value to the end user.  As entrepreneurs I don’t understand why we don’t support each other and try to give good people the benefit of the doubt!

 

THE INSPIRING STORY OF HUNTER-
A 16 YEAR OLD ENTREPRENEUR
Dale Calvert

The first time I met Hunter, my step-nephew was when his mom, married my brother in law. They were married at our home.

Hunter had gotten dressed up and walked in our house pulling on his tie. He was about 5 or 6 years old. He made one of those “Kids say the darndest things statements” he said, “The next time momma gets married I aint wearing no tie!”

To this day that still cracks me up. It has been evident from the time that I have known him that Hunter is a special kid. Very smart, very inquisitive and extremely business minded.

He has been making money mowing yards since he has been able to push a lawn mower. When he was 15 he bought a car and re-sold it. Also at 14 he talked his mom and my brother-in-law into letting him set up a booth at our local Peddlers mall. He stocked his booth with furniture, antiques and nick knacks he bought at yard sales and auctions. I have taken him to a couple of auctions over the past couple of years & his mom and dad take him around every weekend to find stuff to sell.

For his 15th birthday he didn’t want the latest video game or a typical 15 year old type gift. He requested a trailer that could be pulled behind his moms 4-Runner so he could buy more furniture at auctions.

Today, Hunter is 16 and he operates a lawn mowing service and employees several neighborhood kids. When he turned 16 he bought a new truck, and a couple of months ago he purchased an enclosed trailer.

He has 3 booths at the local Peddlers mall and 2 more in a couple of surrounding towns.
 
He also sells on Ebay and yes, he's a straight A student and plans on going to college.

My point is simply this; while many adults are sitting on their couch watching TV and complaining about their boss, gas prices, and the government, he is making money, doing what any adult could be doing.

Hunter loading WallPaper he was storing at my warehouse with his employee in the back, He bought the wallpaper at an auction from a local furniture store that was going out of business. He has already recouped his initial investment and will probably make 4 to 5 times his money on this deal.

We live in America, the greatest FREE ENTERPRISE SYSTEM in the world! If you want a 9-5 job, you can live in a communist company and have that. A few years from now, Hunter will become a self-made millionaire, because he plans on it! We get what we expect, not what we want!

 

Create Online MLM Leads training is Now Available!


Dale, I just wanted to let you know that your new 21 Ways to Create Leads on the Internet Course is awesome. Every network marketer should have this is their training library. I have been going through this program and have pages of notes and a huge To Do list. It is an excellent course that will make people money!
George Madiou
 TheNetworkMarketingMagazine.com

Visit:
www.CreateOnlineMLMLeads.com
 

More From Dale:  
 CONSISTENTLY DO WHAT YOU KNOW TO DO!

I hear and I Forget 
I see and I Remember 
I do and I Understand 
 Confucius

A conversation I had this week with my friend from Amityville, New York Jeff Turner was the inspiration for this article.   

I first met Jeff in the mid eighties.  I was doing a training meeting in upstate New York and Jeff rode 3 hours on buses from the New York City area to get to the event.   I knew he was a special young man from the moment I met him. 

Jeff joined our organization that day.  He immediately plugged into the training systems and personal development programs.  He was a “learner”.   I saw him at every big event and corporate conference, he was always there, smiling and the personal growth he was experiencing was obvious.  

After I sold my company in 2000, I would still hear from Jeff from time to time, he would call and keep in touch.   A few years ago he started a successful Junk Removal business,  www.LocalCleanups.com .  
He also has a consignment shop and sells on Ebay. 

When you visit the website above it will be more than obvious that he is a great “student” he has everything a website should have and for a “traditional business” it is perfect from a marketing standpoint.  He is doing everything we have talked about in the newsletter and on our video trainings at: www.TheMLMMinute.com 

    • He is offering a Free Report
    • Collecting potential customers data
    • He is even doing an affiliate program for referrals

It is one of the best done “traditional business” sites I have ever seen.  

Now for my main point, Jeff calls me from time to time to pick my brain and get marketing ideas.  That was the purpose of his call this week. 

I gave him a few ideas; we talked about advertising in his markets on Craig’s List, Getting Referrals from past customers and a few other things.  Everything I talked about he had done in the past!  THIS IS MY MAIN POINT.  He already knew what to do. 

Listen, I am preaching to the choir here.  I think I talked about this recently in another article.  I believe that most people, who have been “learners” and been around marketing for a few years, already know what to do!   The challenge is consistently doing it! 

I have said many times “Consistent Effort doesn’t always bring consistent results, but it always creates Success”.   Another way to say that is “Consistent marketing doesn’t always create consistent results, but it always, creates Success” 

So Jeff and I talked about taking one morning a week, say every Tuesday and dedicate that time, to placing Ads on Craig’s list and other popular sites, writing, articles, etc.  That is great advice isn’t it?  Take 1 morning, 1 day a week and dedicate it to marketing your business.   

You probably already know what to do; it is just a matter of scheduling your time and marketing consistently.  Consistent marketing doesn’t always create consistent results, but it always creates Success! 
 

Upcoming Live Seminars...



The Most exciting MONEY MAKING SUCCESS SEMINAR of 2008!
Visit:
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Have a great July and I will talk with you again next month!