There appears to be no middle ground right now. People are killing it with Facebook or they are wasting a tremendous amount of time and effort playing around. What separates those who are doing awesome with their Facebook marketing efforts from those that aren’t?
You know the answer, right?
Wise people simply learn from those that have already done what they are attempting to do. There is a tremendous amount of good solid information in the market regarding Facebook marketing from people that really know what they are doing.
I spend at least 2 hours a day on personal education. Right now I am going through a very in depth training that is going to take a few weeks to get through and implement, after that, my focus is going to be on Facebook. Facebook is were the traffic is, and I have received a good return on my investment in time I have spent to learn the limited Face book strategies ideas and techniques I have learned.
About a month ago I mentioned a webinar I was on that offered a killer piece of software to help you generate leads on Facebook. If you missed it, here is the link to the webinar
This morning I found this video on You Tube and another piece of software that is going to come in handy when I decide to focus on Mastering Facebook.
I know, I know, there is not enough hours in the day!
As it relates to marketing the gap between pros and novice is getting wider and wider. Every training program I am part of and have gone through the past 18 months or so it seems that instructors spend half their time answering questions that have already been explained, from people that obviously weren’t paying attention and many times have no business on the call. We all have entrepreneur A – DD . I cannot stand to have my time taken up by someone that just wants to hear themselves talk!
When it is all said and done try to slow down……..
* Ask yourself what is the true upside potential of the business model? (There are a lot of fun, easy to do businesses, that just don’t offer much upside potential) You have to learn to say NO to a lot of good ideas so you have time, for the great ones!
* How much time is it going to take for me to master it?I believe you can take five training courses or read 5 books on any subject and know more about it than 99% of the other people on the planet.
* Before taking advice from anyone, always ask yourself, who is this person, and why should I be listening to them? BEWARE OF THE SELF-PROCLAIMED GURUS! Doing business with marketers that you know, like, and trust is not always a good idea. The first question should be have they done what they are trying to teach me to do, and MORE IMPORTANTLY do they have the ability to teach others?
Will learning this skill set help me develop my primary business, or is it a secondary income stream? If you are involved in network marketing, understand it is going to take 100% focus and dedication and at least 18 months of daily effort to get where you probably want to go as I talk about in detail on the Webinar at MLM Training Club.
Facebook can obviously help you create more customers and team members when you learn how to do I correctly from those that have mastered Facebook marketing and lead generation. Never get stuck on one method, because technology is constantly involving and changing. When Twitter first game out, I ran across a piece of software that was creating a $25,000 a year income for me on auto pilot. Yes, it took me about a day to learn everything and get everything set up, but after that it generated income like clock worth every month until Twitter changed their algarythms and the software stopped working. It was good while it lasted, you live learn and move forward. Be in a constant state of learning, testing, making mistakes and moving forward!
I have been talking on and off about the importance of becoming "Facebook Marketing Educated" for a couple of years now. I believe that to master any marketing method, you find the best person in that niche and learn all you can directly from them. Modeling the Success from the best has always worked for those that are willing to take action, and will always work for action takers!! With that said, below is a video all marketers who use Facebook should watch!
MAKE MONEY SHARING VIDEOD'S ON FACEBOOK
Before I explain this concept let me answer the question before I receive it. Yes, this works not only on Facebook but any other social media website. I am a network marketer 90% of my time is focused on two things lead generation and leadership development. For me, those are the two key ingredients to developing a solid team and long term residual income in this industry. If you donâ€™t master those two skill sets, nothing else really matters. With that said, while testing multiple lead generation ideas and methods over the past 10 years I have run across several other unique income generating business models. Some of those pay me a few hundred dollars a month, others a few thousand and the key for me is once they are set up they require no additional time on my part. Time is the most valuable asset any of us have. At the time of this writing Dawn, Taylor and Torrey and I just got back from a Bahama's cruise. Nothing feels better than getting in 80 degree weather in November. Except generating auto-piolet income why you are on vacation! Some projects I outsource, but I like those that I can just set and forget. I feel a lot of network marketers get caught up in the multiple income streams hype and consequently never develop ONE income stream much less multiple income streams. In general, I feel you should focus 100% of your time, effort and energy on getting your MLM income to the point where you are full time before you even think about creating other income streams. I know many of my readers are at that point, so I thought I would share with you a unique business model that I recently stumbled upon. How many of you have ever shared a Video on Facebook? All of us right? With this very unique system you can make $$$ every time you share a video on Facebook. This is not a network marketing program of any kind, it is just a very unique affiliate product for anyone who shares videos on Facebook. I have only shared six videos, and have not focused on this at all, but have already recouped my small initial investment in this program so this is going to be a winner. I have probably shared 100 videos on FB over the past couple of years. So the best part is I donâ€™t have to do anything I am not already doing, only now I have found a unique program that letâ€™s me monetize that activity. How cool is that? The guy that created this unique system can explain it 10 times better than I can. You can view his short but powerful explanation here: ====> CLICK HERE I think it is well worth checking out.
Marketing as an activity is all about reaching the right customers with
the right products, and the result sought is delighted customers who
are more than willing to open their purses wide enough to boost your
revenues. For many years, marketers stalked their target customers
through various means and by trying to get their message across to
spread awareness about their wares.
Traditional Means of Communication
Traditionally, marketing communications were conducted via print,
broadcast and such traditional media through disruptive advertising,
where advertisements appear in between the content of interest
for the customer.
Traditional media does give a large reach to a marketer with its
programming of mass appeal. However, the wastage is equally high,
since a large portion of the audience would belong to a different
segment than the one that is to be targeted by the marketer.
Enter Social Media and the Internet
The revolution stirred by the internet as a medium took place because
of the fact that it is highly personalized and provides more content
on-demand than any other available medium. Social sites proliferated far
and wide in their usage for a few simple reasons:
The power to create and distribute content is equally available to
every user, irrespective of him/her being a customer or a marketer. In
the earlier forms of media, that power rested with the editorial staff of
the channel or the advertiser, but hardly ever with the user.
The medium is completely personalized, and a user can create or
join groups and further create content based on what he/she likes.
Opinions are free and fair. This is one reason why social media is of
utmost concern to marketers, since buying decisions are no more
influenced as much by advertisements. The traditional word-of-mouth
marketing approach has grown leaps and bounds on social networks.
Facebook â€“ At the Center of Social Media
With 500 million (and growing) unique users worldwide, Facebook
is the number one social networking site in terms of activity and
subscriptions. What started as a garage initiative by Mark Zuckerberg
has now become the biggest phenomenon on the internet.
A user interface that allows for quick communication and the
ability to create fan pages and groups at the click of a mouse
button are what make Facebook extremely popular. Another
important reason for its immense popularity is the wide variety
of social applications that have been developed and made
available within the Facebook environment.
These applications can allow users and friends to do joint
activities like playing games that run endlessly, sharing
photos, videos, and web links, and many more.
How does this help a marketer?
Traditionally, media plans were drawn to include television channels,
publications, or any other media that can grab maximum eyeballs
and effectively reach a selected target audience. The science
of segmentation and targeting has become only more accurate in
the case of social media.
Facebook provides a wide variety of avenues to communicate with
the audience, which opens up an entirely different world of possibilities
to have a fruitful dialogue with customers. Some of these methods
used popularly by marketers are:
Advertising: The first opportunity, which is the most obvious one, is
advertising on Facebook. The difference, however, is the fact that
you can create your own advertisement in a matter of minutes and
also specify the details of your target group in terms of demographics
and types of discussions where you want your advertisement to appear.
Fan Pages: Facebook allows every brand, as well as individual users,
to create fan pages for their favorite celebrities and their own homegrown
businesses. Large brands have also created their official pages on
Facebook that have a huge, immediate fan following around the world.
The fan page has immense utility to convey first hand information
about the brand and also to collect immediate and frank feedback
from your customers.
Branded applications: One of the most effective ways to engage
a user toward your brand is by creating an application; this could
be a game or a contest, with your branding coming across subtly
What makes Facebook even more exciting is the way it allows you
to target your communication sharply just to the customer segment
you want to attract. It also provides analytics and page insights
that give good feedback and measurement on the activity done.
The options provided by Facebook can be creatively explored
and used judiciously for bringing about maximum benefits to any
However, while doing all this, you need to be aware of the fact
that customers have an equal say and have the ability to respond
immediately to any of your actions with a thumbs up or a thumbs
down. Availing the service of a social media consultant to work out
a social media strategy may be required so that your efforts will
not be in vain.
Savy network marketers will become educated on how to use
Facebook effectively. The potential is simply staggering.
Get more information here for the best Facebook
training available here: