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Internet Marketing

I think it was 1997.

I was invited to speak at my first INTERNET Marketing event ever. Yes, I said INTERNET MARKETING. At the time I had two different
monthly membership websites, before anyone had ever heard the term membership website.

One was paying me about $11,000 a month and the other one about $4,000 and that was the topic they wanted me to speak about.

I was excited, but a little nervous. My bread and butter is network marketing that is what I know. I was a newbie to all of this world
wide web stuff. Now that I think about it, I guess everyone was in 1997. ?

I was excited because I had the opportunity to be on the stage with many people that I had studied like Jonathan Mizel, Declan Dunn, and Marlon Sanders.

Those guys are legends now, but remember this was in the early, early days of Internet marketing before most people knew the difference between the players and the pretenders.

During the break Marlon Sanders said “Dale, I have someone that wants to meet you”. This excited young man walks up and introduces himself, he said my name is Armand Morin and I wanted to meet the guy with the hole in his head.

Some of you know he was referring to my Hole in the Head postcard campaign from the mid nineties. I think at one time or another every
opportunity seeker in the US received one of those postcards in the mail.



I spent the entire break talking to the guy, and found out he had worked as a successful Kirby vacuum sales person for a few years and had come up with an ebook idea that shared with people where they could find free stuff online.


Over the years, Armand gone on to market many popular software programs that he has had developed, and also ran “The BIG Seminar” for several years which always featured some of the top internet marketers from around the world.

He has become one of the most recognized internet marketers in the United States and supports a lot of internet marketing organizations for teenage entrepreneurs. Over the years we have spoke at several events together and I have to say he is one of the most likable people you will ever spend time with.


I guess I am sharing all of this for 3 reasons.

#1 We always see people where they are, and not where they started or the road they traveled. I always like to ask the question, how did they get where they are? Nine times out of ten the answer is the same. They became self educated and focused on developing the right skill sets and mindsets. I remember several years ago, I paid $10,000 to attend a seminar at Green Valley Ranch in Las Vegas that infomercial seminar speaker John Childers was conducting. Guess who was in attendance at that event? Yes, Armand, at that time he was a self-made internet marketing millionaire, but I remember him as the kid that started out selling Kirby Vacuum Cleaners.


#2 Successful people never stop learning and moving forward. Armand had a smash hit out the gate with his Free Stuff Ebook, but he continued to become the “software development” guy and the “Big Seminar” guy in the internet marketing world. The awesome part, he never wrote a line of code for his software, it was all outsourced.


#3 I wanted to let you know that in June, Armand is conducting a Free 3-Day event online sharing many of his unique and creative marketing methods.


I just registered for it earlier today, and if you believe in personal education and learning from those who have actually done it, you may want to register also, did I mention it is free? HERE IS THE LINK THAT WILL TELL YOU MORE



Dedicated to Your Success!








You have probably seen this ad running on Facebook this is Armand, the guy I have been talking about.




My granddaughter Chapel loves Shark Tank, she is 7.  When I go back to Kentucky we talk about all the different Shark Tank episodes.  She reminds me so much of me sometime it is scary, I feel like I can almost read her mind.


I have not met an entrepreneur minded person who doesn’t love Shark Tank.  I often ask myself what kind of positive impact the show would have had on me if I could have watched Shark Tank when I was a kid instead of Gilligan’s Island.

All any of us can do is live, learn, &  NEVER STOP LEARNING.

Are you are shark tank fan?  Then you probably know the answer to this question.

What are the two things the Sharks ask every business owner on each episode?

If  you’re thinking.

1) How much does it cost to acquire a new customer?

2) What is the life time value of a customer?

You would be correct.

I would have given anything if I could have had this programmed in my mind when I first started marketing online.  Heck, when I first started marketing online some were still saying the Internet is just a fad.  :)

Our businesses have sold millions of dollars worth of products and services online.  I have always understood all marketing is math.  Over time  I realized we had to start tracking everything I was doing online, however the amount of time it takes to do this, and software & time required is a nightmare.

You really don’t want to take the time until you are doing enough business, and by the time you are doing enough business it is too late because you start to realize how much profit you have left on the table.

I have said all of that to say this.   If you plan on establishing a significant online business in any niche, the video below, can be business altering for you.   I would have given anything if I had this plug in when I first starting marketing online.  Powerful doesn’t begin to describe it.  If you have no plans of developing a significant online business then don’t watch it, your time is too valuable.

I have always believed, when the student is ready, the teacher will arrive.  For  some  of my blog readers the video below is EXACTLY WHAT YOU NEED AT EXACTLY THE RIGHT TIME and I am excited to share this with you.

It gives you the opportunity to know at anytime exactly ………….

*How much it cost to acquire a new customer and yes, the life time value of a customer*


You can learn more about Funnel Trax and see more videos here





If you are paying attention to your web logs and the sources of traffic to your websites then you know over the past 18 months there has been a major increase in traffic from social media websites.  The truth is the internet is shrinking.  We have always tried to teach people to  GO WHERE THE TRAFFIC ALREADY IS.!

Yes there are more websites online than ever before, however the majority of website visitors congregate on just a few websites.  If you are not using social media websites like Facebook, Pintrest, Twitter, Linked In, etc. and even websites like Ebay & Amazon to market your business you are simply missing it.

So if the importance of creating a presence on all social media websites is more important now than at any other time, are you moving in that direction?  When it comes to website traffic & social media promotion we all face the same challenges. For most of us it’s time.  There are simply not enough hours in the day to make sure you log into your Pintrest, Facebook, YouTube, Linked In, Twitter, Instagram, & Google+  accounts and interact with your clients and customers.   I am sure I left out a few, but you understand what I am saying.  So what is the answer?

There are multiple strategies, ideas, and software for creating a profitable presence on all social media accounts.  I personally know people that are making six figures a year on Instagram, others who make 7 figures with Facebook.  So what do you really want to accomplish with social media should be the first question you ask yourself.   I really don’t see social media as a business model, but as a promotional opportunity for a business.  So how can you use social media to promote your business without going crazy?  The short answer is-


Do you want to master getting customers and traffic from Pinterest?  Then focus on Pinterest for a few days, or a few weeks. Learn and implement every strategy you can.  Track what works, then outource those activities to someone you can pay a few dollars a week to manage your Pinterest website(s).

Then pick another social media website and rinse and repeat this process.  The majority Calvert Marketing Group’s niche websites and social media accounts are managed by other people.  If the header of the website says “Dale Calvert’s” then 95% of the content comes from me.   The truth is I have established websites like ……

Pinterest Marketing Help BestWebsiteTrafficReviews.com

Pintrest Marketing Help & Best Website Traffic Reviews and several others for personal reasons. When I find a website traffic idea, piece of software I want to test, or Pintrest marketing idea, I post it on the websites like this that I own.   I write something about it, so I remember the details when I need them.   I spend a certain number of hours each week on “Personal Education” and these websites help me keep track of the information on specific topics I want to learn more about.   I have these types of websites for Kindle Publishing, Domain Flipping, Website Flipping, Amazon & Ebay marketing and virtually every niche I have an interest in.   ( I don’t know if you realize it or not, but I just let you in on what I call a “self education” secret)

I spend at least an hour every day testing and learning new traffic generation ideas.  My goal is to master the idea, then outsource it, that is the only opportunity I have to be able to learn the new things I want to learn and maintain the web properties I own.  Quite frankly there have been many occasions over the past 15+ years that I have dropped the ball, but over all this works for me.   Outsourcers have become more and more important to my business over the years.   Finding good, honest, people that want to work can be very challenging, but it is worth it.


Social Media

So what is the 4-step process?

1) Education  I try to find the most successful person on the subject and go through whatever training programs they provide, in addition to everything else I can get my hands on.  I have said many times, “I buy everything”.    I believe in personal education and when I want to learn a topic I amerce myself in as much information on it that I can find.  I always ask myself, who is this person and why should I be listening to them.  The internet is full of people that are trying to teach us how to do something they have never done.   Be very skeptical, but open minded enough to learn from those that not just talk the talk but who have walked the walk.

2) Implementation  I take what I learn and immediately implement it, knowing I will make mistakes along the way, but my goal is to fail forward quickly

3) Track my results, and become profitable.  Most of the ideas and methods we implement do not immediately become profitable.  It takes testing and tweaking.  If I feel an idea is worth testing, then it is worth giving time to work.  I decide before I start how long to give a strategy. In network marketing I always tell people give it 100% all out effort for 90 days, then stop and evaluate.  After 90 days ask yourself can you give it 1 year without looking back?   When we get emotionally involved it can cause us to quit to soon or stay to long.  After a reasonable amount of time if a strategy is not working and isn’t profitable we move on, if it is profitable then we move to step 4.

4) Outsource or Delegate

The bottom line for me is I don’t mind paying someone every week to manage a website and the social media connected to it, if I am profitable.  I don’t have to be making 10X my money, I just want to be profitable.   For many of our websites I pay about $15 a year for a domain and $250 for content maintenances.  If the website produces only $1,000 a year in hands off income I am way ahead of the game.  I have always seen good  .COM domain names as an investment.  It is like land, they aren’t making anymore.

So when it comes to marketing and promotion on social media, or any other website the best advice I can give you is MASTER ONE  STRATEGY AT A TIME, THEN DELIGATE OR OUTSOURCE!

If you have no experience with outsourcing the best place to start is FIVERR!  I have found some great people on Fiverr that I have developed long term business relationships with.   Most marketers I know use Fiverr every week.  If you have not used, or are not familiar with FIVERR prepare to get blown away!

Don’t even read the rest of this article, your time would be better spent discovering what Fiverr can do for your business!


Many of you know that my wife Dawn and I operate D&D Publishing which is a digital publishing business.  It is a great business model that took us two years of concentrated effort and ongoing education to master.  However from a residual income prospective, it rocks!  95% of the books we publish on Kindle, Smashwords, etc, are not written by us.   We come up with the idea, and outline, our writers write, or editors edit, and our cover design people design the covers.   Where did we find these people?  On websites like Fiverr, Odesk, Elance, and a few other outsource directories we use.

Here is just one of our authors we found on Fiverr, yes this is his pen name, but you get the idea.  www.AuthorJohnSummit.com

You may think this article is about outsourcing, it is not.  It is about understanding that “Time Management is the Best Kept Secret of the Rich”  Jim Rohn.   I don’t think that anyone would debate that if you are involved in any type of business that having a social media presence is critical in today’s world.   However getting from where you might be to were you need to go can be a challenge, but it can be done.  I hope the 4 points above will help you.  Just remember education, implementation, test, outsource.

If you enjoyed this post, please share it on one of your social media websites.  I AM SERIOUS!  Clicking the share button helps me more than you may understand, and I sincerely appreciate it.

PS  One more thought regarding social media.  If you are in business then you probably enjoy the show Shark Tank.  Pay close attention how many people come on that show that are basically doing all of the marketing and promotion of their business via social media it is shocking.  However as I have said many times “Success Leaves Clues”.


Fiverr Banner


If you missed the segment and interview with Amazon’s founder Jeff Bezos on 60 minutes last night, it is something that every entrepreneur should see, so here it is:

As many of you know we have been recommending that marketers find a way to tap into the power of Amazon for several years. We always try to practice what we teach and preach. When I first started publishing some of our MLM training manuals on Amazon’s Kindle platform there were only a handful of Kindle books available on Amazon. At the time of this writing there are hundreds, in the near future there will be thousands.

We have been selling some of our training DVD programs, like Confessions of a Network Marketing Millionaire on Amazon for several years.

For the last three to four years we have been having Amazon Affiliate websites built, make them profitable and then selling the entire website. Over the past year we have tapped into the fulfillment by Amazon business model and the results have been staggering, the Amazon FBA business model alone, has six figure monthly potential.

So I am a big believer in Amazon and have always felt that as marketers we need to learn go where the traffic already is. As I watched the interview last night it became obvious to me why Amazon is basically taking over the online marketing world. I have heard it said that 1/3 of ALL online sales in the US are done on Amazon.

As I watched the interview, a couple of quotes really stood out and were so good I don’t want to forget them and are applicable to network marketing and all business. I remember years ago when I had the paradigm shift that “all successful entrepreneurs think the same way and have basically the same thought patterns”. I use to love to watch the A&E show Biography because this idea was confirmed over and over.

Powerful quotes from Jeff Bezos on 60 Minutes


“The long term approach is rare enough that it means you are NOT competing with very many companies”

I have always tried to teach that network marketing is not about the income you can generate next month, it is a 3-5 year game plan to success as we harp on over and over in our MLM Training Club program. As network marketing leaders one of the best things you can do is teach your team to have a 3-5 year game plan. If you want to make an extra $500 a month there are easier ways. Network marketing is about wealth creation, and that is not going to happen in 90 days.

“Just the change in timeline can be a very big competitive advantage”

As a network marketing leader, prospects and business minded people appreciate hearing the truth. Yes the masses foam at the mouth at the hype, and the thought of doubling their income in 90 days, or getting rich while watching TV, however business minded people respond to logic, facts & numbers.
If you tell people the truth, and tell them up front you are working a 3-5 year game plan to wealth, and avoid the get rich quick pitch, it will give you a competitive advantage with the right type of people.

“You have to Earn Your Keep in this World”

Most people have the philosophy “If first I don’t succeed, fix the blame quick”. However business minded people understand that success starts with responsibility and every business model requires mindsets and skillsets that can be developed over time.

“Complaining is not a Strategy”

All I can say to this is Amen!

One final thought. In the video they make the statement, “After products arrive to Amazon” keep in mind that 95% of those products are being sent to Amazon by people like you and me that are tapping into the FBA Amazon business model. (Success leaves Clues)



I have had several people ask for my opinion on Pure Leverage.

My question to them  is as a business opportunity or as a product?  


90% say as a business. 

So let me sum up my thoughts in one sentence and then I will expand.  As a product, Pure Leverage is the best of it's kind in the market, as a business opportunity there are simply too few potential customers for most people to ever make a significant income.


Pure Leverage
Click Here to Watch the Video


I have been using GVO for hosting, the company behind Pure Leverage, for nearly ten years.  They have always offered the best website hosting options for marketers like myself with multiple websites, Now with the introduction of Pure Leverage they offer the best option for newbie marketers, by allowing them to combine hosting, autoresponders and other essential tools into one low cost package.  If you are getting started marketing online,  or plan to, Pure Leverage is an option you should look at.

When evaluating any business opportunity, the first question you should ask is,  What is the true market potential of the product or service?  The most valuable asset any of us have is our time.  It takes the same amount of time to promote a product with limited market potential as it does a product or service that appeals to the masses.  As I see it, Pure Leverage is the best product of it's kind for those that want to market products online via a website.   That  is not 97% of the POPULATION!

So yes, I will recommend Pure Leverage to customers that are setting up an online presence, but  I will not be running online promotions for Pure Leverage when there are so many other products and service in the market that have much greater mass appeal.