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Internet Marketing



If you are paying attention to your web logs and the sources of traffic to your websites then you know over the past 18 months there has been a major increase in traffic from social media websites.  The truth is the internet is shrinking.  We have always tried to teach people to  GO WHERE THE TRAFFIC ALREADY IS.!

Yes there are more websites online than ever before, however the majority of website visitors congregate on just a few websites.  If you are not using social media websites like Facebook, Pintrest, Twitter, Linked In, etc. and even websites like Ebay & Amazon to market your business you are simply missing it.

So if the importance of creating a presence on all social media websites is more important now than at any other time, are you moving in that direction?  When it comes to website traffic & social media promotion we all face the same challenges. For most of us it’s time.  There are simply not enough hours in the day to make sure you log into your Pintrest, Facebook, YouTube, Linked In, Twitter, Instagram, & Google+  accounts and interact with your clients and customers.   I am sure I left out a few, but you understand what I am saying.  So what is the answer?

There are multiple strategies, ideas, and software for creating a profitable presence on all social media accounts.  I personally know people that are making six figures a year on Instagram, others who make 7 figures with Facebook.  So what do you really want to accomplish with social media should be the first question you ask yourself.   I really don’t see social media as a business model, but as a promotional opportunity for a business.  So how can you use social media to promote your business without going crazy?  The short answer is-


Do you want to master getting customers and traffic from Pinterest?  Then focus on Pinterest for a few days, or a few weeks. Learn and implement every strategy you can.  Track what works, then outource those activities to someone you can pay a few dollars a week to manage your Pinterest website(s).

Then pick another social media website and rinse and repeat this process.  The majority Calvert Marketing Group’s niche websites and social media accounts are managed by other people.  If the header of the website says “Dale Calvert’s” then 95% of the content comes from me.   The truth is I have established websites like ……

Pinterest Marketing Help BestWebsiteTrafficReviews.com

Pintrest Marketing Help & Best Website Traffic Reviews and several others for personal reasons. When I find a website traffic idea, piece of software I want to test, or Pintrest marketing idea, I post it on the websites like this that I own.   I write something about it, so I remember the details when I need them.   I spend a certain number of hours each week on “Personal Education” and these websites help me keep track of the information on specific topics I want to learn more about.   I have these types of websites for Kindle Publishing, Domain Flipping, Website Flipping, Amazon & Ebay marketing and virtually every niche I have an interest in.   ( I don’t know if you realize it or not, but I just let you in on what I call a “self education” secret)

I spend at least an hour every day testing and learning new traffic generation ideas.  My goal is to master the idea, then outsource it, that is the only opportunity I have to be able to learn the new things I want to learn and maintain the web properties I own.  Quite frankly there have been many occasions over the past 15+ years that I have dropped the ball, but over all this works for me.   Outsourcers have become more and more important to my business over the years.   Finding good, honest, people that want to work can be very challenging, but it is worth it.


Social Media

So what is the 4-step process?

1) Education  I try to find the most successful person on the subject and go through whatever training programs they provide, in addition to everything else I can get my hands on.  I have said many times, “I buy everything”.    I believe in personal education and when I want to learn a topic I amerce myself in as much information on it that I can find.  I always ask myself, who is this person and why should I be listening to them.  The internet is full of people that are trying to teach us how to do something they have never done.   Be very skeptical, but open minded enough to learn from those that not just talk the talk but who have walked the walk.

2) Implementation  I take what I learn and immediately implement it, knowing I will make mistakes along the way, but my goal is to fail forward quickly

3) Track my results, and become profitable.  Most of the ideas and methods we implement do not immediately become profitable.  It takes testing and tweaking.  If I feel an idea is worth testing, then it is worth giving time to work.  I decide before I start how long to give a strategy. In network marketing I always tell people give it 100% all out effort for 90 days, then stop and evaluate.  After 90 days ask yourself can you give it 1 year without looking back?   When we get emotionally involved it can cause us to quit to soon or stay to long.  After a reasonable amount of time if a strategy is not working and isn’t profitable we move on, if it is profitable then we move to step 4.

4) Outsource or Delegate

The bottom line for me is I don’t mind paying someone every week to manage a website and the social media connected to it, if I am profitable.  I don’t have to be making 10X my money, I just want to be profitable.   For many of our websites I pay about $15 a year for a domain and $250 for content maintenances.  If the website produces only $1,000 a year in hands off income I am way ahead of the game.  I have always seen good  .COM domain names as an investment.  It is like land, they aren’t making anymore.

So when it comes to marketing and promotion on social media, or any other website the best advice I can give you is MASTER ONE  STRATEGY AT A TIME, THEN DELIGATE OR OUTSOURCE!

If you have no experience with outsourcing the best place to start is FIVERR!  I have found some great people on Fiverr that I have developed long term business relationships with.   Most marketers I know use Fiverr every week.  If you have not used, or are not familiar with FIVERR prepare to get blown away!

Don’t even read the rest of this article, your time would be better spent discovering what Fiverr can do for your business!


Many of you know that my wife Dawn and I operate D&D Publishing which is a digital publishing business.  It is a great business model that took us two years of concentrated effort and ongoing education to master.  However from a residual income prospective, it rocks!  95% of the books we publish on Kindle, Smashwords, etc, are not written by us.   We come up with the idea, and outline, our writers write, or editors edit, and our cover design people design the covers.   Where did we find these people?  On websites like Fiverr, Odesk, Elance, and a few other outsource directories we use.

Here is just one of our authors we found on Fiverr, yes this is his pen name, but you get the idea.  www.AuthorJohnSummit.com

You may think this article is about outsourcing, it is not.  It is about understanding that “Time Management is the Best Kept Secret of the Rich”  Jim Rohn.   I don’t think that anyone would debate that if you are involved in any type of business that having a social media presence is critical in today’s world.   However getting from where you might be to were you need to go can be a challenge, but it can be done.  I hope the 4 points above will help you.  Just remember education, implementation, test, outsource.

If you enjoyed this post, please share it on one of your social media websites.  I AM SERIOUS!  Clicking the share button helps me more than you may understand, and I sincerely appreciate it.

PS  One more thought regarding social media.  If you are in business then you probably enjoy the show Shark Tank.  Pay close attention how many people come on that show that are basically doing all of the marketing and promotion of their business via social media it is shocking.  However as I have said many times “Success Leaves Clues”.


Fiverr Banner


If you missed the segment and interview with Amazon’s founder Jeff Bezos on 60 minutes last night, it is something that every entrepreneur should see, so here it is:

As many of you know we have been recommending that marketers find a way to tap into the power of Amazon for several years. We always try to practice what we teach and preach. When I first started publishing some of our MLM training manuals on Amazon’s Kindle platform there were only a handful of Kindle books available on Amazon. At the time of this writing there are hundreds, in the near future there will be thousands.

We have been selling some of our training DVD programs, like Confessions of a Network Marketing Millionaire on Amazon for several years.

For the last three to four years we have been having Amazon Affiliate websites built, make them profitable and then selling the entire website. Over the past year we have tapped into the fulfillment by Amazon business model and the results have been staggering, the Amazon FBA business model alone, has six figure monthly potential.

So I am a big believer in Amazon and have always felt that as marketers we need to learn go where the traffic already is. As I watched the interview last night it became obvious to me why Amazon is basically taking over the online marketing world. I have heard it said that 1/3 of ALL online sales in the US are done on Amazon.

As I watched the interview, a couple of quotes really stood out and were so good I don’t want to forget them and are applicable to network marketing and all business. I remember years ago when I had the paradigm shift that “all successful entrepreneurs think the same way and have basically the same thought patterns”. I use to love to watch the A&E show Biography because this idea was confirmed over and over.

Powerful quotes from Jeff Bezos on 60 Minutes


“The long term approach is rare enough that it means you are NOT competing with very many companies”

I have always tried to teach that network marketing is not about the income you can generate next month, it is a 3-5 year game plan to success as we harp on over and over in our MLM Training Club program. As network marketing leaders one of the best things you can do is teach your team to have a 3-5 year game plan. If you want to make an extra $500 a month there are easier ways. Network marketing is about wealth creation, and that is not going to happen in 90 days.

“Just the change in timeline can be a very big competitive advantage”

As a network marketing leader, prospects and business minded people appreciate hearing the truth. Yes the masses foam at the mouth at the hype, and the thought of doubling their income in 90 days, or getting rich while watching TV, however business minded people respond to logic, facts & numbers.
If you tell people the truth, and tell them up front you are working a 3-5 year game plan to wealth, and avoid the get rich quick pitch, it will give you a competitive advantage with the right type of people.

“You have to Earn Your Keep in this World”

Most people have the philosophy “If first I don’t succeed, fix the blame quick”. However business minded people understand that success starts with responsibility and every business model requires mindsets and skillsets that can be developed over time.

“Complaining is not a Strategy”

All I can say to this is Amen!

One final thought. In the video they make the statement, “After products arrive to Amazon” keep in mind that 95% of those products are being sent to Amazon by people like you and me that are tapping into the FBA Amazon business model. (Success leaves Clues)



I have had several people ask for my opinion on Pure Leverage.

My question to them  is as a business opportunity or as a product?  


90% say as a business. 

So let me sum up my thoughts in one sentence and then I will expand.  As a product, Pure Leverage is the best of it's kind in the market, as a business opportunity there are simply too few potential customers for most people to ever make a significant income.


Pure Leverage
Click Here to Watch the Video


I have been using GVO for hosting, the company behind Pure Leverage, for nearly ten years.  They have always offered the best website hosting options for marketers like myself with multiple websites, Now with the introduction of Pure Leverage they offer the best option for newbie marketers, by allowing them to combine hosting, autoresponders and other essential tools into one low cost package.  If you are getting started marketing online,  or plan to, Pure Leverage is an option you should look at.

When evaluating any business opportunity, the first question you should ask is,  What is the true market potential of the product or service?  The most valuable asset any of us have is our time.  It takes the same amount of time to promote a product with limited market potential as it does a product or service that appeals to the masses.  As I see it, Pure Leverage is the best product of it's kind for those that want to market products online via a website.   That  is not 97% of the POPULATION!

So yes, I will recommend Pure Leverage to customers that are setting up an online presence, but  I will not be running online promotions for Pure Leverage when there are so many other products and service in the market that have much greater mass appeal.

list building

If you have been around Internet Marketing anytime at all, you have heard dozens, if not hundreds or thousands of time, "The Money is in the List".  I disagree,  the money is in the "relationship" you have with your list.  

I personally have many websites and mailing list in specific niches that I have no relationship with, and honestly no interest in.  Organic gardening is one of them.  Now there is nothing wrong with organic gardening, it is a lucrative niche market, it is just a market I have no real interest in or knowledge about.  I have made money in that niche, but it does not really interest me.  I am in the process of getting out of many niches and selling off several websites. It has taken me awhile to learn that if you aren’t passionate about what you are doing, you will not promote at the level your should. Even though I have many niche websites that make money with awesome domain names, I would rather pass them on to someone who has passion about the niche and a real desire to help people and share their passion.

I want to focus on the markets where I have personal expertise, and clients and customers that know me, know my training style and and understand my "No Fluff" philosophy.

With all that said.  If you are going to be successful marketing online, you absolutely must build list.  You have heard this over and over, yet many people who call themselves marketers have never consistently built and maintained list.  The time to start is NOW!


This webinar will help you.


MLM List Building Workshop

It is a common belief  in the marketing world
that Google hates entreprenuers and cators towards
big bussinesses with deep pockets for advertsing
Google just added a new element to their search
.  The best we can tell these started last
It's called the EMD update.
EMD stands for exact match domains.
This means if your domain matched your keywords exactly,
Google no longer gives you any credit for the domain.
So internet marketers who were  lucky enough to
own teethwhitening.com and got to sit on the top of
the pack for a long time, those days are -or soon
will be over. In general this can be a good move
for the consumer when websites offer no real
Many of my marketing friends with exact match domains are
reporting some down movement in their sites.
Personally some of our niche websites with excellent content
have been hit as well.  There really doesn't seem to be any
guidelines, rhyme or reason to their actions.
Over the years I have spent hundreds of hours and a lot of
money on search engine optimization strategies.  NO MORE!
I give up!
Three times in the last 5 years or so google has come in and
wiped websites off the map.  Granted, many of them deserved
to be, even some of mine.  
I have had the website  www.LocalMLMLeads.com  since
2003.  It took me forever and a lot of work to get this website
ranked.  I added a blog to the website, a ton of videos and
put hours of work into the website.
It is a great website that promotes an awesome course to
teach network marketers how to create leads in their local
market.  We also provide a FREE 7 part video series to share
local mlm lead methods.  The last 3 years it has been #1 on
Google and #1 on Bing for the search term Local MLM Leads,
as it should be.
I am the only marketer that has a course on this, and I have
been teaching these methods of years.
Today if you go to Bing and type in Local MLM Leads, this
website is there right at the top.   On google?  Because it
is an Exact Match Domain, we have gone from the Top of
page 1 to I don't know where???  We aren't even in the
top 30 listings now. 
Thankfully my business does not depend on the search
engines.  However this latest move by Google will cost
me several thosuand dollars a month, and I am not real
happy about that.
I guess my point is in life and business there will always
be things that happen that are 100% out of our control.
We can stew over it for hours, days, months, or years,
or we can learn what we need to learn, and move forward.
I have learned not to spend another minute or penny
on search engine optimization.  All I can do is provide
the best content I can and let the chips fall where they
For all of us our success or lack their if depends on
our ability to focus on what we can do and not worry
too much about that which is out of our control.
It  is easy to blame the things that are out of our
control, but when we do, many times we lose sight
of what we can control.
  Stay focussed on what you
can do daily to move towards your goals and dreams.