Network Marketing is one of the only business models, that requires more than just skill sets. Most network marketing leaders will tell you that it is more important to learn the correct mindsets.
This is something network marketing professionals really need to take into consideration when developing their team.
The truth is without the correct mindsets, all the skill set training in world will not create success in network marketing. The fact that network marketing requires a specific set of minds sets is what makes the business so challenging for 97% of the population. When you have the correct mindsets the pressure is gone, that fear of failure is removed, the day-to-day frustrations become fascinatnig instead of frustrating and you can progress forward.
I wanted to quit the business every day my first three years. Most of us try to do the business with the skill sets and mindsets we enter the industry with, and for 97% of us that is impossible. The truth is developing new mindsets and skill sets is required if you expect to develop a large, growing, duplicating organization. The sooner you stop trying to do it with what you entered the industry with and start developing new mindsets and skillsets, the sooner it will happen for you.
When you think about any other business, you name it.
* Print Shop
* Antique Store
* Restaurant Owner
* Clothing Store
or whatever ……….. most businesses only require a certain set of skill sets to become successful. There is no business on the planet that requires the mindsets that network marketing requires. There are some business's that have similar mindsets required like insurance sales, real estate sales, or other high end sales professions. However those that really understand network marketing understand it is not about sells, it is about developing leaders. Network marketing is about the development of people. The only profession I have thought of that could even come close is being a pastor of a church. I understand why sometimes pastors get totally burnt out. The one's that can fight the good fight & make it are not one's that view their profession as a profession, but as a "calling".
Am I trying to say you need to have some kind of spiritual calling to become a leader in network marketing? No, but it wouldn't hurt. What I am saying is you must be aware of the mindsets that are absolutely necessary to instill into your team. I like to call these mindsets the "Wisdom of the Ages". They are the same today as they were 50 years ago, and they will be the same 50 years from now. That is the good news, because once we have internalized these mindsets, THEY WILL NOT CHANGE! Methods constantly change and evolve, but the mindsets required for success in the network marketing industry will always remain the same. So why not learn them, internalize them, and get it over with?
Human nature is human nature, people are people. Your income in network marketing is in direct proportion to the number of leaders you DEVELOP. Notice I didn't say the number of leaders you FIND. I said the number of leaders you D E V E L O P. You are in the leadership development business. For years I have been telling MLM distributors to stop reading books on Vitamins and Herbs and start reading books on leadership!
I hope this will give you something positive to ponder this weekend.
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Ok, now I have a very special offer for those of you have actually taken the time to read this post. Yesterday our office received a huge inventory of my new Double CD Sets called MLM Mindsets. I am excited about this program. I asked myself this question. After being involved in the network marketing industry for over 30 years, what are the Top 10 Mindsets people must develop to help them create success faster, have more fun in their business, and remove MLM Frustration?
Those are the 10 Mindsets that I cover in this CD set. I am excited because I know when you internalize this information, your path to network marketing success will be much smoother. Anyway, you can purchase this CD set on Amazon for $22.00 if you click here.
plus 2.98 S&H.
However I am doing a weekend special for readers of this blog and my subscribers. This is a win-win situation. I would like your testimony on this new double cd set. I really feel this information will be something you will want to listen to over and over and internalize, and be unlike anything you have heard before. There is no how to, no skill set stuff at all, just 100% focus on the 10 mindsets that will make the most positive impact on your business, right now! So if you would be willing to listen and then give me some feedback you can order the double CD set from a special link for only $20 and we will ship this set to you, anywhere in the world free.
. Click here for the Special $20 Link.
I appreciate your support. Have a great weekend and continue to learn and develop your leadership abilities and love people enough to tell them the truth, and what they need to hear, not necessarily want to hear!
PS I just added an unannounced bonus for those of you that use the discount link above. This is a training DVD that I have sold over 10,000 of for $29.95 and you will be able to access it immediately after your order is placed….. HAVE A GOOD WEEKEND!
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This week I have had an epiphany. At 52 years old, those don’t come around that often and when they do, well it is kind of exciting. It is not quite a paradigm shift, but they feel almost as good.
The definition of epiphany is: a sudden, intuitive perception of or insight into the reality or essential meaning of something, usually initiated by some simple, homely, or commonplace occurrence or experience.
This week I had several in depth conversations with four different six figure network marketers and one company owner, all whom had NEVER BEEN IN THE INDUSTRY BEFORE.
I can tell you after over thirty years in the network marketing industry, it is hard for me to have five in depth conversations with people that are not involved in network marketing, but to have five with SUCCESSFUL people who had never been in the industry is quite rare, in fact I cannot tell you if that has ever happened before. Yes I talk with people daily who are involved in XYZ company, and not having success, but to talk with 4 first time network marketers, all earning six figures as well as a company owner created a different perspective for me, an epiphany if you will.
They had all contacted me about developing step-by-step, sequential training systems for their organizations and company. It was quite refreshing because most six figure earners in the industry grind it out, with a tremendous work ethic & determination and quite frankly do not really understand how they got to the top other than they talked with a lot of people. However their ego, does not allow them to ever consider there may be a better way to train their organization beyond work hard and talk to a lot of people beyond an occasional lead capture page they suggest.
MLM Ego is a strange and usually destructive type of Ego which I am eventually going to write a book about. I have owned the domain name mlmego.com for years. It seems when individuals get to the top, people put you on what I call the “All Knowing” pedestal. Many people feel to try to improve, or get coaching or help AFTER you have reached the top is a sign of weakness. It is like they are afraid that others will discover all they really did was work hard and talk to a lot of people. Heck even Tiger Woods needs a coach, and as I have said many times, real success and learning starts, AFTER you know everything.
Anyway, let me get back on point.
As I was saying, I was talking with these 5 people about developing, sequential, step-by-step learning systems for their teams. All 5 of these people had been self-employed or where traditional business owners, prior to getting involved in the industry.
One owns six fast food franchises, another a real estate company, one a auto glass repair company, etc. So these people looked at MLM training through traditional business owners eyes. How do you look at MLM training?
Again, I ask you what is training?
When I look at mlm training I see it through the eyes of a 27% that entered the industry with nothing but determination. I had none of the skills that it takes to build a network marketing industry, but thankfully I had no choice. It was make it in network marketing or spend the rest of my life in a slave like environment every day building someone else’s dream. Thankfully there was no email or internet at the time, so I didn’t have the distractions of most marketers today.
I had to learn literally everything from the ground up. I didn’t have the natural people skills that most network marketers have. I didn’t have a large circle of influence, or wasn’t known as pillar in the community. I was simply a determined kid that wanted freedom!
So when I look at network marketing and training, I see it as I had to learn it, which basically means everything. I had to learn time management, creating the right expectations, the recruiting process, dozens of ways to create leads, the law of averages, personality types, to not talk too much, overcome call reluctance, how to get people moving after they join, what to do about no shows, how to get a decision at the right time, how to speak in front of groups, that I didn’t want to sponsor everyone, realistic goal setting, how to create retails sales and repeat customers,
how to lead people, removing obstacles, there are no short cuts or fu fu dust, and the list goes on and on and on and on and on …………………
That is why it took me longer to earn a six figure income than anyone I have ever met in the industry. Yes, I had some success and was able to leave my job after 5 years part-time, but it took me 9 years to make 92,000 but my 10th year my income jumped to over $250,000, my 11th year over a million and my 13th year over 3 million.
How does that happen?
It was by design!!
Very few people have seen their income jump from $92,000 to over 3 million in 5 years. I can tell you it happened by design, there was no luck involved. Yes, I was in the right place at the right time, but my experience and persistence enable me to recognize that. Let’s face it 90% of the population can’t recognize a legitimate income opportunity from Amway.
I can distinctly remember talking to a friend of mine 15 years ago who made the statement “Dale in the next 5 minutes I could make a list of 100 people who were earning $100,000+ in network marketing who today or no longer in the industry, and you could too”. That statement shook me, and I have never forgotten it. How could that happen? How could people work so hard and get their income to that level, only to leave the industry? The simple answer is what they did to build their business could not be duplicated.
The reason my income exploded is because I had such a long way to go in the beginning. So I knew the path people would have to follow and understood the emotional roller coaster trip they were about to go on.
Network marketing is a very simple, yet extremely complex business.
The truth is, the more success you have in the beginning the more challenges you will have in the future, because whatever you are doing will not be duplicatable by the majority of people. High credibility people with a center of influence can go a long way with hard work and persistence. However most people on their team will not be able to duplicate that success, not because of lack of desire or determination, but because they don’t know a lot of people, and have not yet developed the work ethic and people skills that many MLM Leaders enter the industry with. Does that make sense?
So eventually these high performance company super stars come to the realization that they need to find a way to help their people and offer a more structured training program, that is when they usually find me. I am the guy, simply because I started with nothing. I mean my sponsor had so much confidence in me, he quit two weeks after I joined. I have never had a system or upline support to plug into, so for that reason I place much much more emphasis on that than anyone I know.
So here is the epiphany. How to traditional business owners and entrepreneurs define and think about the word training?
Think about that before you read further, especially if you have a traditional business background.
My brother and I owned a sports cards and memorabilia business in the early nineties. It got to the point where we needed to hire an employee.
His name was Chris, he liked sports and had a basic knowledge of sports cards. It was my job to train him. Quite frankly it was a very simple process. People come into the shop, look around, decide what they want, bring it to the counter and pay for it. I gave him a few sorting cards jobs to do when customers were not in the shop. He knew how to open and close and that was basically it.
Think about any traditional business, the learning curve is usually fairly quick and simple, especially in the retail environment. So most high performance people expect network marketing training to be just as simple,
and it isn’t.
Consider this, network marketing is one of the only business models that require both skill sets AND MINDSETS. Listen, I can be the most negative, self defeating chef in the world. However if I have great skill sets (can prepare unique food) I will probably be able to develop a successful restaurant. However in network marketing if you have a negative and self defeating attitude you don’t have a prayer of making it.
I have always believed that network marketing is a 3-5 year game plan to financial independence with an 18 month learning curve …. If you have great mentorship and a step-by-step, congruent, and sequential training program.
Unfortunately, most people who join network marketing join with a friend or business associate and never get access to a proven, sequential, congruent, mlm training system.
One final thought. Everyone is initially decides they need a simple system. I agree, however they are usually talking about a recruiting process. The recruiting process is just one of the components of a MLM Training System.
It should be as simple, and easy to duplicate as possible. However you should never replace simplicity with effectiveness. The most important realization is that the recruiting process is just part of the over all MLM Training system.
Within our system we teach
* Realistic Goal Setting
*How to Get New people Started Right
*The Retention System
*How to Overcome Call Reluctance
* The Recruiting Process
* The Retail Process
* How to Create Local Leads
* How to Create Online Leads
* How to help people past their mental blocks
* How to program your mind for success
And much, much more.
Each system is taught, sequentially, step-by-step, with one building upon the previous.
There is great training in the market that covers all these subjects. The challenge is many times we end up trying to teach Advanced Algebra to people that have not learned basic edition.
The key to learning and training is it must be sequential. Each concept and idea, must build upon the previous. That is why Freshman take freshman classes and senior’s take senior classes.
So let me ask you again, what is MLM Training? I hope this article will help you see your mlm business and training your team at a deeper level.
It has been said that the great Hall of Fame football coach
Vince Lombardi would start each years practice the same
way. He would gather his team around, who had won the
previous years Super Bowl, hold up a football and say
"Gentleman, this is a football".
The basics of MLM are not exciting, sexy, or new, they
simply help those who master them build empires. If
distributors would spend as much time mastering the basics
as they did looking for shortcuts, the masses would be
begging to join us in this industry.
Sometimes Genius is in the simplicity.
Network marketing is the simplest, most complex
business you will ever build.
The business model is simple the only problem is that it
requires people and people are complex. The truth is 70%
of the population will die with their music still in them.
I am not going to change that, you are not going to change
that and neither is your opportunity.
The rub is in the beginning most marketers spend all their
time energy and effort trying to help the 70%. You will never
build a team this way. It is just as important to get rid of, or not
accept the wrong people as it is to find the right people.
Most good people never become proficient network marketers
Simply because they spend way too much time with the wrong
people and not enough time with the right people. The first step
to building a team is to figure out who you can help, and who
you can’t.
You will never be able to help someone who can’t take personal responsibility. Most marketers are looking for a product, comp
plan or company to make them successful instead of the person
looking at them in the mirror. This mentality guarantees mediocrity
at best as we talk about at http://www.MLMMasses.com
Master the basics!
Network marketing has become so watered down and
distorted that most people don’t know the difference between
a legitimate opportunity and a penny auction money game! If and
when you find a legitimate opportunity with a product or service
you are passionate about, you must master a few things.
· A GAME PLAN FOR GETTING NEW PEOPLE STARTED RIGHT
· A GAME PLAN FOR CREATING AN ONGOING FLOW OF
NEW PROSPECTS
· CREATING A LEADERSHIP DEVELOPMENT CULTURE
Those are the basics. You master those 3 things and you become
a super star.
· A GAME PLAN FOR GETTING NEW PEOPLE STARTED RIGHT
If someone joins you today, what is the game plan you provide
them? 95% of network marketers give their new people the “Go
Get’em Tiger” training program and we all know that doen’t work
for 97% of the population. You can learn more on this subject here: http://www.StartRightMLM.com
· A GAME PLAN FOR CREATING AN ONGOING FLOW
OF NEW PROSPECTS
Most companies that have been around at least a couple of
years are filled with honest, faithful, loyal distributors who
are on every conference call and attend every event.
However these people ARE fooling themselves, they are not
building a business, they are simply part of a huge SOCIAL CLUB.
If they had to create 30 leads for their business this month, they
couldn’t do it if they had to. Yes, they know how to play around
on Twitter, Facebook, and their blog, but they have never
MASTERED lead generation.
· CREATING A LEADERSHIP DEVELOPMENT CULTURE
Leaders? They spend most of their day burping and diapering
their baby distributors in fear that one of their group of 17 may
drop off their auto ship this month.
Sooner or later you have to bite the bullet, realize you are
building a business not running a baby sitting service or chapter
of the lonely hearts club and get serious about mastering the
basics and building a serious business.
Every day I am shocked at the people that have been hanging
out around this industry 3,5,10 years or longer and never
mastered the basics. DON'T BECOME THAT GUY!
I made a video almost 3 years ago on this subject and I will include it in this post. There is no question that more opportunity exists today than at any time in history, but only for those that have the ability to INDENTIFY THE RIGHT BUSINESS MODEL, FOCUS, & COMMIT.
Master the business model, create success and then move
to the next business model you want to master. The problem
with adults, is they are impatient, and never "master" any
marketing method or business model before moving on the
the next and the next and well you get the idea.
Every Saturday morning and Tuesday night you have network marketing attending live trainings or online webinars on topics like "How to Keep your Team Motivated" and half the people in attendance haven't even sponsored their momma yet! Is it just me, or is this a major waste of time? These people should be focussed on mastering prospecting and lead generation, shouldn't they be?
You can learn how to do anything you choose to learn. If other people with average intelligence have done it, so can you! However people with average desire and belief will always have limited success.
There is no secret to success it simply takes a viable business model, correct focused education and implementation.
I wrote about this concept a few years ago in this book. "The Success System the Internet has Stolen" I sold thousands of these at $17.00 each, but you can now downline it free here:
The challenge with entrepreneur minded adults is attention span, and patience. That is why you see so many network marketers who have been around the industry for 15 years and are not any more productive today than they have ever been.
They have never really taken the time to study the real skill sets and mindsets it takes to develop a business. They have simply been trying to do it with the same skill sets and mindsets they entered the industry with instead of developing the right ones. They really don’t have 15 years experience; they have 1 bad year repeated 15 times, does that make sense?
The reason a child can learn to play the guitar or any other instrument much quicker than an adult is a child will sit down at the piano and practice the scales over, and over, and over again. An adult sits down, practices the cords for 10 minutes and expect to be able to play Beethoven.
That is why you see network marketers who jump from company to company and always receive the same, limited results.
Companies don’t make you successful. Your skills sets and mindsets, or lack there of, is what makes the difference between success and mediocrity in any entrepreneurial endeavor.
VIDEO I SPOKE ABOUT EARLIER ..Click Here
PS
Don’t try to learn Algebra until you mastered Addition.
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