“SYSTEMS” is a forgotten word in the network marketing world and one that leaders desperately need to REMEMBER!
Everyone who is reading this article would agree that at its foundation, network marketing is based upon the concept of duplication, agreed?
What creates duplication in the real world?
You can look at McDonalds, Starbucks, or any well run business and the answer is obvious.
S Y S T E M S create duplication and depending on someone’s personality does not.
It doesn’t matter if I pull up to a Starbucks in Kentucky, Georgia, Los Angeles, Dallas, or Chicago; I am going to hear these words, “Welcome to Starbucks, what can I get started for you today”.
This phrase is specific & exact so there is no room for self interpretation, therefore it is duplicatable.
After they are trained, a fifteen year old kid can walk into Starbucks or any successful franchise in the world and do their job successfully, because the entire business model is duplicatable. I call this the franchise factor. I have been teaching this concept of systemizing every aspect of your network marketing business for over 25 years.
The truth is, today if you ask 100 network marketers in the SAME COMPANY, “what do you say when you follow up with a lead who has visited your website”, you will get 100 different answers. I just pulled the skill of following up with a website visitor out of the air. Name any basic skill set in network marketing, ask 100 distributors in the same company and you will get 100 different answers, and we wonder why the masses are confused?
How long do you think a franchise would last without specific, step-by-step training systems in place? How do we have the nerve to ask ourselves why most people that enter the network marketing industry are gone within 90 days?
So the next question we have to ask ourselves is how has the industry survived and thrived for so long when the truth is duplication of systems has never really existed except in a few organizations with TRUE LEADERS who understand, “Network Marketing is not about developing followers, it is about developing leaders.”
Spare the hate emails, you cannot say something to me that has not already been said. I am not picking on the network marketing industry. The same can be said about real estate agents, insurance agents, and the list of industries goes on and on.
I love the network marketing industry, but I am a HATER when I see the lack of leadership most “leaders” provide to their organizations. Somehow we have evolved into an industry that feels anyone who has ever made a monthly check of $10,000 is a “leader”. INCOME has nothing to do with leadership as it relates to the network marketing industry or any other real world business. $10,000 a month income earners in MLM are a dime a dozen as I discuss in detail in the free PDF Pinnacle MLM Leadership available here. The reality is over the past 50 years, most of the people who hit the $10,000 a month income level with a network marketing organization at some point in their life, are not even in the industry today. There, I said it. Somebody needed to.
Why are they gone?
They were great at creating a following but lousy at duplicating leaders. Here is the bottom line, I think Brian Tracy said it the first time I heard it. Leaders develop other leaders. Unfortunately, in our industry, people can get to the top level of a comp plan based upon their own personality, work ethic, drive, determination, ambition and ability to create a following, however they never STAY THERE! SYSTEMS are duplicatable, personality is not.
This has been my battle cry for years, however the good ole boy MLM network seems determined that the way to build a business is to tell people what they want to hear and keep them ignorant and excited.
“Leaders” move from program to program, making “bridge money” deals with owners, then take their sheep – I mean followers – no, actually they call it “their team” with them.
Network marketing is the most rewarding industry in the world when you build your team on the right systems. Think about it, a 3 -5 year game plan to create totally financial independence for you and your family. It is a real opportunity to have TIME & the MONEY to enjoy it. Most opportunities are real, the industry is real, but the last 15 years all we have been doing is recruiting each other from deal to deal. The focus has not been on developing the next wave of leadership. Because it is hard, and the truth be known, most $10,000 a month income earners cannot duplicate their own personality, drive and work ethic.
Fifteen years ago in a publication for network marketing owners and corporate leaders, I wrote an article titled “Inspire Greatness or Cater to Mediocrity.” In the article I said “I believe this industry has to return to its roots of personal development and personal responsibility. We must create a culture that inspires people to grow, learn, develop new skills, and become all they can become.”
Listen, I know it is tough, but I also know it can be done. As an industry we have to have to focus on using duplicatable systems in all aspects of our business so we can preserve our industry and develop future leaders. If this makes sense to you, consider joining my MLM Training Club, this program will put you on a path of duplication for yourself and your team!
Henry Ford said it best.
“If YOU THINK you can, or YOU THINK you
can’t, your RIGHT!
My dad, brother and I attended the Boys
Kentucky State Tournament at Rupp Arena
again this year, I think it was our 12th straight
year. If you have ever seen the movie Hoosiers
that is what it was like.
Our local team, Scott County did not make it
this year. So our philosophy is we root for the
smallest school and any school that is not from
Louisville. Owensboro won the championship. The last
time they won the boys state tournament was in
1980, and the current coach was actually a player
on that team.
Nobody picked Owensboro to win it all, but you
can tell, from the first time they walked on the
court, THEY BELIEVED they were going to win.
“As you Believe, so shall it be done unto you”
What do you believe about your business?
SWEET 16 SPECIAL
The University of Kentucky won against Cincinnati
Ohio, they are now 36 – 0 only 4 more games to
a National Championship and a history making
So I am going to continue the celebration, offering
our friends, clients, and customers another very
TODAY I am proud to offer my DOUBLE CD SET
MLM MINDSETS. This Double CD Set is available
on Amazon for $22.00. In celebration of
Kentucky’s victory over Cincinnati 64 -51. I am making
this double CD set available for only $10.00
shipped to your door!
I have never advertised this CD through our company,
the only place you can get it is on Amazon or when I
speak at live events.
The testimonies I have received on this DOUBLE CD
SET has been phenomenal. In this CD I share with
you the 10 most important Mindsets that you must
develop in yourself and your network marketing team
to increase your odds for success.
I cannot and would not tell you that if you internalize
these concepts network marketing success is 100% guaranteed.
However I can guarantee you that internalizing these concepts
they will help make your journey more predictable and much less
Here is the contents of CD 1
2) Learn to Work with THE WAY IT IS
3) Personal Education is Required
4) What Kind of Business are You In?
5) Time Management, The Best Kept Secret of the Rich
6) The Law of Averages Works for Everybody
Here is the contents of CD 2
1) Fear of Rejection
2) Fear of Loss
3) There Ain’t No Fu Fu Dust
4) Beware of the Social Club
5) Three to Five Year Game Plan
To order this CD for only $10.00 and receive
50% off our normal $22.00 Amazon price
Click here now.
THIS IS A LIMITTED TIME OFFER AND WILL
END BEFORE KENTUCKY’S NEXT GAME ON
THURSDAY 3/26 at 7:00 PM
Don’t miss out on this special offer.
P.S. After you listen to this double CD set,
I would appreciate it if you would find it on
Amazon and leave and honest review, it helps
more than you know.
I hope everyone is having a good summer. We just got back from spending a week in Kentucky with family and friends.
A couple of weeks ago I did a blog post called THE ONE MLM TRAINING CD EVERY NETWORK MARKETER MUST MEMORIZE.
Today I want to share with you two articles that I feel are the two best training articles that have ever been written. I honestly believe that if every network marketer would read, internalize and act upon the concepts in these articles the positive benefits the industry would receive would be beyond our imagination.
The first is: I thought I knew what Made Me Successful, but I was Wrong by the legend Mark Yarnell. This article identifies the #1 challenge of developing a duplicating mlm organization, but very few have the guts to talk about!
The second is: The Land of 10,000 Unrecruited Heavy Hitters by Len Clements. This article was written almost 20 years ago and the problem has only compounded since Len wrote the article. The truth is, for the past 15 – 20 years all most network marketers have done, is recruit each other. This article will create a major mind shift for all network marketing “leaders”.
You can find both of these articles on this website if you use the search box, and I also included them in this FREE PDF.
While we are on the subject, I believe the BEST BOOK ever written on building a MLM Team is Raising a Giant by Bob Crisp, you should be able to find it on Amazon.
Many times after people visit our website directory at DaleCalvert.com they will contact me and ask me which of my training programs and books I would recommend they invest in. That always depends on the individual and where they are on the network marketing road to success.
However the above articles should be internalized and Bob’s book should be read by ALL Network Marketers. They will help you develop a good foundational understanding of what it really takes to build a growing, duplicating organization.
Become a student of the principals, because they never change. Prospecting and recruiting methods have evolved over the past 30 years and they will continue to evolve with technology however the foundational “Wisdom of the Ages Success Principals” will never change. Study them, learn them, and make them part of you.
For the record the two training programs that I have done, that I wish every network marketer would have as part of their training library are.
and the booklet Why the Masses of Network Marketers are Frustrated, Confused, and Don’t Have a Clue What They are Doing.
The good news is only about 3% of the people that enter the network marketing industry have the natural skills sets and mindsets to build a business, and whatever they do build cannot be duplicated. Personality is not duplicatable, only systems are. The rest of us have to rely on developing the proper skill sets, mindsets, and have the proper systems in place that can be duplicated by the majority of people on our teams.
Dawn and I just got back from an awesome 7-Day Caribbean cruise. Yesterday was our wedding anniversary; we actually got married four years ago on a cruise ship.
When we got married I told her, I only spend money on two things… memories and personal education.
Years ago I bought into the concept that you should learn to live on 70% of your income, Tithe 10%, Save 10% and Invest 10% on your own personal development and education.
When I look at the network marketing industry, it is shocking to me how many “leaders” don’t invest in their own education. Maybe network marketing leaders should be forced to have continuing education as doctors, financial planners and other professionals are required to do.
I have the opportunity to train at different Super Saturday events and corporate conventions every year. I normally have a sales table set up where we offer some of our training programs. We always sell out, but the interesting thing is I would estimate that 80% of the top income earners in various companies normally don’t spend a dime on training. Why is that? No, it is not because it is me :} every trainer in every industry will tell you the same thing. I find that fascinating.
I personally spend more on training and personal development than anyone I know. I believe that many network marketing “leaders” build it with the skill sets that they enter the industry with (3% ers). The problem with that is there will be many people on your team that will need more support and direction.
I have always believed that is was the responsibility of network marketing leaders to provide proven systems to their teams to help people move and progress forward. Most people cannot duplicated the skills, attitudes, and communication ability of 3%ers.
As leaders we have to provide the right track for people run on, and understand the network marketing business is not about finding leaders and developing a following, it is about DEVELOPING LEADERS. If the growth of your organization depends upon finding other 3%ers instead of developing the 27%ers, you will never maximize your success in the industry as I talk about on the MLM Masses CD Training.
Stay green! I have heard it said that Knowledge is what happens after you know it all! I am so thankful that I was sold on the idea of investing in personal develop 30 years ago. As Jim Rohn said many times
“Formal education will make you a living, if you become self-educated you can create a fortune”
The longer I live, the more I am convinced that "self educated" people, all come to the same conclusions, or maybe we just all studied Jim Rohn. Regardless, I was doing some research today on a future project and I came across the article below from CS Hughes. I thought it was awesome and I wanted to share it with our readers. This explains exactly why those of you have not yet joined THE MLM TRAINING CLUB, should join today!
I hope you enjoy the article, truth is truth and when was the last time you heard the term "University on Wheels"? I can remember a time when you could not attend a training event without that phrase being repeated over and over, and as I talk about in the 7 Lies book, it is one of the missing ingredients in today's mlm culture. Time is the most valuable asset we have, turn off your radio, and use it to improve yourself!
I can remember when I went to the Dodge dealership to order my Dodge Viper when they first hit the market. The sales person was so proud of the fact that they came with a CD Player. This was in 94 when CD players were the new thing. I told the guy, I have to have a cassette tape player. He looked at me like I was crazy. I said you don't understand, I have hundreds and hundred of cassette tapes, and if weren't for them, I wouldn't be paying cash for this car!
Cassettes, CD/s or MP 3's just put the right message in your mind and the positive results will follow!
For me, the most memorable part of the movie Superman, is the very beginning when, Kal-El (baby Superman) was placed into that crazy little capsule and sent billions of miles away to planet Earth just prior to the destruction of his home planet Krypton. During his trip, his fathers recorded instruction played continuously, teaching Superman everything he needed to know. And this education guided him throughout his life.
It'd be nice if we were all Superman, and our Super-wise and Super-noble Super-dads made us a killer audio to listen to during the commutes of our lives. Unfortunately, that's not the case. So we need to fill that void.
Best selling author and top mobile classroom, can make you a fortune. I can’t even conjure up the possibility in my mind that any honest man or woman who truly desires a better life, could invest 2,500 hours into educating, motivating and inspiring their mind and not find themselves at the very top of the socioeconomic latter. This is the The rules have changed. Today, currency is not gold or silver, or paper funny money. It's knowledge. To make it in the new economy, we need to be learning at a much more rapid rate than ever before, and apply what we learn as quickly as we can. And, turning your car into a university on wheels is an excellent way to do that.
So make it a habit to listen to an educational and positive audio program every day. What do you want to learn? What skills do you want to acquire? Unlike college, you don’t have to take your generals first before you get into the good stuff. You can get into the good stuff right now!
And here’s a tip.
Go to your local library! Less than 3% of our population owns a library card, and yet their free. Recently, I was in my local library browsing their audio section. I was astounded by the number of incredible audio programs sitting on the shelf, just waiting to unleash their power onto and into an open mind willing to receive it. These days, I like purchasing my audios because I value having my own library, however if money’s tight, you have a vast resource available to you in your local library.