After 30+ years in the network marketing industry the only thing I know for sure is that most people who achieve a good income do it with the skills, confidence, work ethic and mindsets they ENTERED the industry with. The challenge with that is personality is not duplicatable as we talk about in great detail in the Masses Training.
My message to network marketing leaders has always been YOU ARE NOT THE ISSUE, duplicatable systems are! Unfortunately many network marketers are more concerned about developing a following than they are new leaders.
It seems lately I cannot get off this soap box. Everytime I write an article like this I have friends tell me I am going to upset the “MLM Good Ole Boy Network” you would think by now they would understand that I DON’T CARE! My loyalty is to the 27%ers, good, honest, hard working, teachable people who want to change their families future with the network marketing industry. Every day I see these people manipulated, lied to and told 1/2 truths. It has always been the #1 thorn in my side, and I am realizing at my age, it is not going to go away!
According to an article in Psychology Today Leadership is not a position or title but the ability to provide visions, systems and methods to help others progress and move forward in their career.
The good news for me is people that have that mentality do not read this blog, subscribe to my newsletter or connect with me on any level. Years ago I heard a speaker, Billy Riggs, say “Behind every successful network marketer is someone who wants to prove the teenagers they went to high school with wrong”. I don’t know of a more EGO driven industry than network marketing.
As Zig said “Ego is a terrible disease that makes everyone sick except the person who has it”. Please don’t miss understand me. I am not talking about confidence. Confidence is a great character trait and quite frankly something more network marketers need. And confidence is created from unified systems.
Ok, let me get off the soap box and on to the main message of this article.
Network marketing is a leadership DEVELOPMENT Business. Your real product is people. If you build people, people will build the business.
What does the perfect MLM Leader look like? It has nothing to do with income, it has everything to do with the ability to develop new leaders.
The perfect leader is a LEARNER who willing to invest in themselves. They normally don’t come into the industry with the skill sets and mindsets to be a leader but they develop those over time. They are confident, yet humble because they know anyone can walk the path they have walked if they are willing to learn and put into action what they learn.
The ability to find people who are both willing to learn and teachable — and then giving them a what I call “Wisdome of the Ages” systems to follow — is vital to the future of any ambitious network marketer looking to expand their team.
The challenge is simple yet critical and a MAJOR FACTOR in long term network marketing success: find those lifelong learners, and keep them.
In many instances an ambitious learner is overlooked when they join a network marketing organization. Most network marketers are so shallow they would rather talk about the doctor, lawyer or former pro athlete that recently joined their team. I would always said “I would rather have a housewife with reasons than a name with a sense of entitlement”.
It takes insight and skill to identify lifelong learners and then to commit to their retention and development.
Looking For ‘Learning Agility’
Even some companies in corporate America are starting to buy into this idea. MaryAnne Amato, senior learning solutions manager at Harvard Business Publishing Corporate Learning, understands the importance of learning on the job, and works with organizations such as Hormel and Goodyear to develop custom learning programs that provide employees with the skills they need to excel.
“When you’re looking to hire for roles that will help your organization grow and adapt in today’s VUCA environment,” she says, “you really need to pay attention to learning agility.”
Because nearly all industry is affected by rapidly changing technology, companies need only look into the immediate future to see the folly of hiring someone who isn’t an evolving learner.
EvenVision‘s founder and director, Garrett Perks, strongly feels that “the single most important factor to target when hiring team members is their ability to learn.” He offers a practical example: If he hired the person who’s the best in the world at today’s technologies, “then in 18 months their skill set might already be obsolete. But if I hire folks who are the best and most passionate about learning, then in 18 months they’ll be ahead of everyone else we could have hired.”
Amato says that lifelong learners have three key characteristics: The ability to learn, which refers to how quickly and accurately they analyze problems and synthesize information — The motivation to learn, which is more about curiosity and seeking out opportunities — Adaptability, which is the ability to apply learning in a flexible way over time.
You can see the future by looking at the past
Those of you that are members of the MLM Training Club have heard me talk about this subject several times. The perfect prospect is a personal development student who has always done something outside of their 9-5 to create cashflow.
I think network marketing leaders should examine their genealogies every week and contact everyone who is producing that they haven’t met.
Get to know about them, their family, their background, etc. Real leaders have a sincere interest in other people. When you visit team members homes, check out their library. When talking to them ask them if they are a fan of personal development teachers. Ask them who is their favorite, what is their favorite quote from that person, etc. etc.
When you find the right people, learners, give them extra time and directional support. Does that sound difficult? One of the biggest mistakes network marketing leaders make is they spend too much time with the wrong people (squeaky wheels) and not enough time with the right people! READ THAT AGAIN!
The best predictor of future behavior is past behavior.
I never will forget many years ago when I was an employee at IBM in Lexington Kentucky how few people took advantage of the personal growth, and skill programs they offered. I attended the Dale Carnegie course back then and IBM reimbursed me 100%.
When IBM offered the Dick Cavett speed reading program and I immediately signed up. I couldn’t believe I was the only one from department who registered. Imagine my shock when I enthusiastically went to the class and I was the ONLY STUDENT, Yes, in the entire company of over 7,000 employees at the time.
If someone tells you they have not spent much time on personal growth, skill set training, or attending seminars, you can expect they won’t be a long-term leader on your team. If most of their development has been on the hard-skill side with little focus on leadership, they may have a more difficult transition into a leadership role. Their focus on hard skills tells you where they believe their value is. Network marketers need to stop reading the Vitamin Bible and start reading books on leadership.
You are looking for those precious few who understand Formal education makes you a living, if you become SELF EDUCATED you can create a fortune & have sought out new knowledge and expertise independently.
Many EGO driven network marketers think they are students, simply because they have learned a few quotes through osmosis.
Finding The Fit
The more you know of what you’re looking for, the easier it is to be able to identify the right characteristics in team members.
I have always believed you create your culture. Over 15 years ago I wrote an article “Appeal to Mediocrity or Inspire Greatness, that is the Question”
Over the last thirty years in the industry I have seen it over and over. People who think they know it all from the get-go, and make it known that they have little or nothing to learn and won’t be plugging into your companies culture creating events ……. Don’t get that in network marketing THEY AREN’T THE ISSUE, duplicatable systems and programs are!
High performance learners, don’t want to try to work with people who are complacent or comfortable with the status quo. Most network marketing companies want individuals who are driven, who can take initiative and are always striving to that next level but to do this they need people who are willing to push themselves and are open to new ways of thinking and team development. It has to be more than just throw enough mud on the wall and see what sticks mentality.
To provide the kind of internal support necessary to retain avid learners, the commitment to development has to be from the top-down. Owners and field leaders must embrace this learning philosophy as well, so that when new distributors come into the organization, they know that the environment is geared not only to the next months volume but toward their individual success.
The sad, but true fact is most network marketing owners and corporate managers are former distributors who had some level of success with the skill sets and mindsets they entered the industry with. I would guesstimate this is over 50% of the companies in the industry. About 20% are traditional business owners who recognized that the network marketing business model is very appealing especially from a cash-flow standpoint so they start a company with what I call the “If I build it they will come” standpoint.
When thinking about joining a network marketing company or organization I think one of the most important questions you should ask is, “how much of an investment do they allocate to developing their people. If they don’t believe in developing their distributor organization, it isn’t likely they believe in it for themselves?
I cannot tell you how many owners I have set down with over the years, usually traditional business owners who thought if I build it they will come. They learned the hard way, they don’t come, no matter how phenomenal you think your product is. They have the attitude that the distributors are a necessary evil in the process and the thought of investing in their growth and education is repulsive.
At this point in my career I will do one time live events or webinars for any company or organization that is legal, ethical and moral however I refuse to do any long term training with organizations that don’t really believe “If you build people, people will build the business”.
Owner’s like Skinny Body Care’s Ben Glinky are rare. It has been a pleasure working with him, because he sincerely wants his people to get out of debt, stay out of debt and get themselves in a situation where they don’t need their SBC check to leave a comfortable life.
Learning Works Both Ways
“A leader that doesn’t believe in and encourage learning by supporting personal growth, programs like the MLM Training Club, book clubs, webinars and company events won’t last long. Without a culture of unified duplicatable systems and personal growth it will be impossible to stay competitive in today’s market where there is more opportunity outside the network marketing industry than at any time in history.
When you stop educating yourself you stop thinking critically and creatively. That’s why lifelong learners are invaluable to every network marketing companie’s culture.
You need to be able create learning opportunities for those individuals on your team from credible people other than yourself. Most network marketing “Leaders” have a major problem with this and they should ask themselves why?
I do group training webinars every week for organizations that understand the importance of creating a culture of personal growth. When I was building I got my people in front of as many “Wisdom of the Ages” leaders as I possibly could, in and outside of the industry.
Granted, the market is flooded with great speakers who call themselves “MLM Consultants” who have never done what they are trying to teach others to do. Be aware and always ask yourself, who is this person, and why should I be listening to them?
I also think it’s important for companies and leaders to understand that if they’re looking for lifetime learners they have to offer skill set and mindset training to make learning exciting and build a culture where learning is acceptable
Many network marketing companies and “leaders” are often threatened by any kind of transformation, and management can take a defensive posture toward the kind of learning that brings about a fluent and fluid atmosphere, all while giving lip service to those same ideals. Believe me over time they will know if you just talk the talk or really walk the walk.
Creating a progressive learning culture is almost non exist in today’s network marketing culture. Personnel skill set and mindset training is very important to an organizations long term success.
Technology will always create new and innovative ways to create leads for your products and opportunity. You always have to evaluate your business and be prepared for that next step. You have to develop team members who are willing to do that as well. However you can never forget that Wisdom of the Ages SUCCESS PRINCIPLES will NEVER CHANGE. They were the same 50 years ago as they are today and they will be the same 50 years from now!
Your team needs to be built on a foundation of Wisdom of the ages success principles that programs their minds and creates an expectation for whatever their definition of success is. Developing a long term duplicating organization in an evolving market place, with team members ready to embrace new knowledge-based skill sets will put you at competitive advantage. I believe that in the future lifetime learners who want to get involved in network marketing will seek out companies and organizations with personal development and skill set training systems in place much like want-to-be franchise owners seek out a franchise today.
I posted the above article yesterday. This morning in my email box I was sent this video. I remember recording it at a conference in Las Vegas, but I didn’t know it was online, and had never watched it. Please don’t perceive this to be a commercial for a particular company, that is not why I am sharing this. I agree with Johnny that this video drives home the points I am trying to make in the above article. Have an awesome weekend!
I have heard you say in your trainings over and over “Truth is Truth”.
I think this video drive the points of your recent article home!
Sometime over the last 30 days, somewhere I wrote this statement:
“”””” Spare the hate emails, you cannot say something to me that has not already been said. I am not picking on the network marketing industry. The same can be said about real estate agents, insurance agents, and the list of industries goes on and on.
I love the network marketing industry, but I am a HATER when I see the lack of leadership most “leaders” provide to their organizations. Somehow we have evolved into an industry that feels anyone who has ever made a monthly check of $10,000 is a “leader”. INCOME has nothing to do with leadership as it relates to the network marketing industry or any other real world business. $10,000 a month income earners in MLM are a dime a dozen as I discuss in detail in the free PDF Pinnacle MLM Leadership available here. The reality is over the past 50 years, most of the people who hit the $10,000 a month income level with a network marketing organization at some point in their life, are not even in the industry today. There, I said it. Somebody needed to.“””””
I know this because 3 different mlm gurus emailed me & told me, I shouldn’t be “Exposing the Network Marketing Industry” like that. The above statement has nothing to do with industry, and everything with the lack of real leadership within the industry! For those of you that cannot distinguish the difference, you know what they say, If you are not part of the answer, you are probably part of the problem.
Honestly I am just writing this blurb, so the next time someone reads the above statement I have a page to send them to that attempts to clarify my statement.
The bottom line? Network Marketing is a Leadership Development business. Your long-term residual income is in direct proportion to the number of leaders you have on your team. You can spin your wheels for years trying to find so called mlm leaders, or you can develop systems that develop home grown leaders. Yes, the decision really is that simple.
If you have not read the PDF, download it here, and we will talk soon!
As you probably know, way back in 2000 I owned the
first online webinar company called Orbitalk. It is a
long, long story, but when it was all said and done I
lost about ¼ million dollars on that project.
I am not going to go into all the horrific details at this
time, but the bottom line is I was a couple of years
ahead of the curve.
The good news is over the years webinars have probably
been the best use of my time, and they are the best way
to connect with team members and customers.
If you are involved in marketing the good news is today
virtually everyone knows what a webinar is.
If you are doing webinars, or ever plan to you probably
know the #1 software (GoToWeinars.com) charges $499
a month for a 1,000 seat room.
Yes, it just a cost of being in business, but today a couple
of guru marketers have launched a brand new system with
many advance bells and whistle for just $297.00.
Not $297 a month, $297 a year, so needless to say if you
if you are doing webinars in your business or plan to, this
limited offer is worth checking out.
Just click here to see the Video Explanation
ONE FINAL THOUGHT.
In today’s world, why would you continue to use conference calls?
We all know that webinars are more engaging when sharing information.
Yes they are more time consuming.
But the question we always have to access is the extra time worth
it? I believe it is!
Sooner or later every marketer must bite the bullet and
and take the time to learn how to conduct webinars. With
this new webinar system, maybe now is the time.
Thanks for all the messages. Yes, I am alive and well, thanks for asking!
Every tournament team in college basketball has their season end with a loss accept ONE. This year was KENTUCKY’S year.
Last year, we went to the final game. We went on an Epic Run at the end of the year. No Kentucky fan really thought we would win the tournament, but we enjoyed the run.
Connecticut won the national championship in 2014, but there is not a basketball fan in the world that really believed they were the best team. Sometimes in basketball, like life, that is just the way the ball bounces.
When you know you had the best team, and you lose it is heartbreaking. This has been a special year to be a Kentucky fans. I will go to my grave knowing, they had the best TEAM in the country in 2015.
What made this year so special was the players. They are good kids, who set an example daily for all that were really paying
Coach Calipari’s statement kind of says it all.
I know he is right, but the truth is losing is never good. This years team will always be looked as as the kids that should have won it all.
Yes, I am a sore loser.
I have never believed, “It is not if you win or lose, it ishow you play the game” That sounds good, but honestly I don’t believe that!
I have gone from Numb after the loss to just Disappointed for the players and the fans.
If winning is not everything, then don’t play competitive sports. If you want to have fun go to an amusement park. Life rewards those that play within in the rules, give it all they’ve got, leave it all on the floor and WIN. Winning and losing becomes a habit, as well as excepting mediocrity or good enough. Kentucky has been to the Final Four four of the past five years because we expect to win.
Talented kids come to Kentucky because they have a dream of going to the next level. The right kids are attracted to top level coaches in sports. In business you have a lot of followers, but winners are attracted to leaders that can help them get where they want to go. That should be your goal, become the kind of leader that can help people get where they want to go.
One final thought regarding sports. Being involved in competitive youth sports has been a very important part of many of our lives. It helped us learn to work together as a team, and teaches us how to practice, work hard, appreciate other people’s talent and how sometimes in life when you do everything right you still LOSE. You don’t have to like it, but it happens, it is called LIFE.
FRESHMAN BASKETBALL TEAM .. I AM #10
Today we seem to want to protect our kids at all cost, and when we don’t give them the opportunity to work hard and lose, don’t we take away valuable life lessons? I was reading an article today talking about how psychologically more twenty something’s have a deeper feeling of entitlement, more than any other generation in history according to this article. Is that because we didn’t allow them to lose?
Let me ask you a question. How many of you think PARTICIPATION TROPHIES Are a good idea? Doesn’t this reinforce a negative philosophy? Think about the 7 key areas of life; mental, physical, financial, family, social, career, & spiritual. We don’t get participation trophies in life just for showing up? Rewards come from commitment, dedication and developing our skills and talents to the best of our ability. That is the lesson I hope my children and grandchildren and those I love learn. Do just show up and expect great things to happen, you have to go after it!
Kentucky basketball got me through another cold winter, it always has. I will always look back on this team as my favorite group of young men, an unselfish team, and model citizens ……………….. who should have won it all …….. but LOST. Losing when you should win, is one of the hardest lessons in life to accept. Thankfully when you deserve to win, you normally do, but that is not always the case, so all we can do is live, learn, and keep moving forward.
PS Before people start asking. Yes, anyone can get in the Tee Shirt Business. Our goal is to have 5 shirts a year designed, and average $5,000 profit per shirt. Click here if you want to learn more HOW TO GET IN THE TEE SHIRT BUSINESS
When I first introduced The 7-Lies of Attraction Marketing a couple of years ago the network marketing industry was bombarded with self-proclaimed “gurus” and “consultants” trying to teach people how to do something they had never done, or taught anyone else to do. Honestly it was embarrassing, not only to the people on video talking about something they obviously knew nothing about, but also the industry.
Thankfully these worthless, time wasting, methods have diminished drastically. Unfortunately many people wasted a lot of time and money playing the I AM A GURU SO LISTEN TO ME game.
I understand, people do business with those they KNOW, LIKE & TRUST. However when it comes to network marketing or any business I have always looked for people that are Pinnacle Leaders who have a proven track record of TEACHING others to do what I want to do. Let’s face it, $10,000 a month income earners in network marketing are a dime a dozen, however there are not that many people who have ACTUALLY T A U G H T, others how to do it.
I want to thank those of you that have helped spread the ATTRACTION MARKETING IN NETWORK MARKETING IS not duplicatable and BS … message.
This book has been downloaded from virtually every country in the world, and many leader require that their teams read this books before they start working with them. The sooner the attraction marketing in network marketing illusion is exposed the better off we all will be.
The truth is this:
Network Marketing is About Developing Leaders
Internet Marketing is about building List, and more importantly developing a relationship with that list.
There is nothing wrong with participating or being involved in internet marketing, or affiliate marketing. The destruction comes when network marketing gurus try to teach people that the internet is a replacement for the proven prospecting and lead generation methods of the past.
Yes, there are some programs that make more sense to market online than others, and knowing the fundamentals of marketing online is important for all businesses. Please don’t misunderstand what I am trying to communicate. Many of us just got sick of the same old, my upline and company are messing over me stories it hurt. The old school – new school ware was started by savvy marketers, telling people exactly what they wanted to hear, it is not your fault, it is your companies and uplines and we have the internet marketing fufu dust for only $197.00 a month.
It was the same story old lead companies like Pro Step and others were selling 20 years ago. It is not your fault, your skill sets and mindsets are not the issue, you just need to buy our leads!
Let me stop, before I really get off on a soap box.
If you aren’t actively using at least 5 ways to create leads in your local market, you probably are having difficulty finding and developing leaders on your network marketing team!
Our team creates hundreds of leads online each day for our business, so I believe in the Internet. I will say it one more time, network marketing is about developing people, LEADERS. Internet marketing is about developing list and a relationship with that list.
Please help us continue to spread the truth, and we provide 100% Commission for every book you share!