I had this question come in after Kent watch my MLM Minute
Video Training on Geneology Leads.
Hello Dale,
I’m using purchased leads it seems from the leads
I’m getting the voice leads and the interview leads a
wide range of personalities from folks who don’t even
have a computer to folks who have and operate their
own businesses and are looking for something additionally
to suppliment their current financial condition. I also
bought “radio spot leads” which will begin Jan. 31 where
a short spot will run on thousands of radio stations and
this is a generic ad because they don’t mention any
specific company but puts out there a business
opportunity waiting to hear from listeners.
So far for me some of the folks sound like there
may be prime for a close but these numbers are few,
quite possibly 3.5 % (of 27 voice leads maybe 3 seem
good prospects) is this good or not
I also purchased “interviewed leads” and it is truely
stupefying that a person would be interviewed and
asked very specific questions about intent, desire contact
info because “someone will be calling on you either by phone,
or e-mail” and best times to be reached and when
contacted by me or anyother subscriber their response
is “I’m not interested” before I ever get beyond
“Hello my name is Kent”
I must say however, I think the interview leads are
slightly better maybe 4% seem interested and want more
info
Whatever feedback you can give me is always
greatly appreciated and highly respected
Thank you
Kent Leroy Gardner
M Y R E S P O N S E
Hi Kent,
I have always believed you need to generate
your own leads (http://www.LocalMLMLeads.com)
However when calling leads
I think the first statement out of your mouth should be.
Hi
This is Dale Calvert calling your from Lexington Kentucky and
I have information here that at one time you were interested in
creating an additional income stream is that still the case?
The problem with leads is many times the leads have been sold
dozens of times. Vendors sale to vendors who sale to other
vendors.
The bottom line, it is a numbers game. We are all looking for the
right person at the right time in their life.
I hope this helps.
Dale
===================
Isn’t MLM Training better than a Fruit Cake?
We have made Christmas shopping for
yourself, or your upline & downline
team member very easy again this
year!
When someone asks you want you want
just send them this link.
http://mlmhelp.com/Christmas2010
We even have a “TELL YOUR FRIENDS & FAMILY”
form built right into the website for you!
If you have team members who you want to
help! Send them a gift certificate from
Calvert Marketing Group!
We will send gift certificate along with our
full color catalog of training products to each
participant.
Each certificate is good for “any and all” Calvert
Marketing training products, seminars, etc… and
is active for a full 365 Days!
$10.00 Value Gift Certificate
Your price $7.50
(Save $2.50)
$25.00 Value Gift Certificate
Your price $20.00
(Save $5.00)
$50.00 Value Gift Certificate
Your price $40.00
(Save $10.00)
$100.00 Value Gift Certificate
Your price $75.00
You can get all the details here to
make holiday shopping simple:
http://mlmhelp.com/Christmas2010
I appreciate you and
I hope you and yours have a SAFE &
MEANINFUL HOLIDAY!
Marketing as an activity is all about reaching the right customers with
the right products, and the result sought is delighted customers who
are more than willing to open their purses wide enough to boost your
revenues. For many years, marketers stalked their target customers
through various means and by trying to get their message across to
spread awareness about their wares.
Traditional Means of Communication
Traditionally, marketing communications were conducted via print,
broadcast and such traditional media through disruptive advertising,
where advertisements appear in between the content of interest
for the customer.
Traditional media does give a large reach to a marketer with its
programming of mass appeal. However, the wastage is equally high,
since a large portion of the audience would belong to a different
segment than the one that is to be targeted by the marketer.
Enter Social Media and the Internet
The revolution stirred by the internet as a medium took place because
of the fact that it is highly personalized and provides more content
on-demand than any other available medium. Social sites proliferated far
and wide in their usage for a few simple reasons:
The power to create and distribute content is equally available to
every user, irrespective of him/her being a customer or a marketer. In
the earlier forms of media, that power rested with the editorial staff of
the channel or the advertiser, but hardly ever with the user.
The medium is completely personalized, and a user can create or
join groups and further create content based on what he/she likes.
Opinions are free and fair. This is one reason why social media is of
utmost concern to marketers, since buying decisions are no more
influenced as much by advertisements. The traditional word-of-mouth
marketing approach has grown leaps and bounds on social networks.
Facebook – At the Center of Social Media
With 500 million (and growing) unique users worldwide, Facebook
is the number one social networking site in terms of activity and
subscriptions. What started as a garage initiative by Mark Zuckerberg
has now become the biggest phenomenon on the internet.
A user interface that allows for quick communication and the
ability to create fan pages and groups at the click of a mouse
button are what make Facebook extremely popular. Another
important reason for its immense popularity is the wide variety
of social applications that have been developed and made
available within the Facebook environment.
These applications can allow users and friends to do joint
activities like playing games that run endlessly, sharing
photos, videos, and web links, and many more.
How does this help a marketer?
Traditionally, media plans were drawn to include television channels,
publications, or any other media that can grab maximum eyeballs
and effectively reach a selected target audience. The science
of segmentation and targeting has become only more accurate in
the case of social media.
Facebook provides a wide variety of avenues to communicate with
the audience, which opens up an entirely different world of possibilities
to have a fruitful dialogue with customers. Some of these methods
used popularly by marketers are:
Advertising: The first opportunity, which is the most obvious one, is
advertising on Facebook. The difference, however, is the fact that
you can create your own advertisement in a matter of minutes and
also specify the details of your target group in terms of demographics
and types of discussions where you want your advertisement to appear.
Fan Pages: Facebook allows every brand, as well as individual users,
to create fan pages for their favorite celebrities and their own homegrown
businesses. Large brands have also created their official pages on
Facebook that have a huge, immediate fan following around the world.
The fan page has immense utility to convey first hand information
about the brand and also to collect immediate and frank feedback
from your customers.
Branded applications: One of the most effective ways to engage
a user toward your brand is by creating an application; this could
be a game or a contest, with your branding coming across subtly
through it.
What makes Facebook even more exciting is the way it allows you
to target your communication sharply just to the customer segment
you want to attract. It also provides analytics and page insights
that give good feedback and measurement on the activity done.
The options provided by Facebook can be creatively explored
and used judiciously for bringing about maximum benefits to any
brand.
However, while doing all this, you need to be aware of the fact
that customers have an equal say and have the ability to respond
immediately to any of your actions with a thumbs up or a thumbs
down. Availing the service of a social media consultant to work out
a social media strategy may be required so that your efforts will
not be in vain.
Savy network marketers will become educated on how to use
Facebook effectively. The potential is simply staggering.
Get more information here for the best Facebook
training available here:
http://viralurl.com/mlmmc/Facebook
========
I hope you had a wonderful Thanksgiving Holiday.
The last 3 months I have been in a whirlwind like
you wouldn’t believe, but it is all good!
I will probably do a video for our mlmhelp.com
subscribers around the first of the year, just to
clarify what I mean.
I am in the process of selling several of my niche
websites and trying to put the finishing touches
on several other projects.
I wanted to share 3 announcements with you today.
#1 If you are involved with any product line such
as weight loss, skin care, cosmetics, product that
help people LOOK BETTER, I have a new prospecting
CD for your business called “Vanity Wealth†that will
be released sometime in January.
The website will be www.VanityWealth.Biz. It is NOT
UP yet, but my goal is by mid January. Some of you
remember “The Secret to Network Marketing Successâ€
recording I did 15 years ago. This is CD is kind of the
evolution of that message. I hope you will give it a
listen, and use it as a prospecting tool if your product
line in congruent with the message.
The CD’s are actually in house now, I hadn’t planned on
doing this, but if you want us to send you a copy, just
send 3 bucks via paypal to daletcalvert@gmail.com with
the words Vanity Wealth in the subject line and we will
get you a copy.
#2 Christmas Gift Certificates are now available. This
is the perfect gift for yourself, your upline, or your downline.
We have an easy form you can send to family members that
says, this is what I want for Christmas. Hey mlm training is
better than a fruit cake, tie, or perfume, isn’t it?
Here is the link: http://mlmhelp.com/Christmas2010
#3 I wanted to let you know about my
friend Michael Penland’s Internet Marketing
and Joint Venture conference that will be held
in Florida next weekend.
I will be speaking there, and I know many of
our subscribers will be in attendance. You can
get all the details here:
www.TinyUrl.com/FloridaSeminar
I have received several emails from subscribers
wanting to know why I have been “out of the loopâ€.
Believe me I have been “In the Loop†in a big way.
I appreciate your support more than you know.
If I don’t talk with you before Christmas, I hope you
and yours have a wonderful holiday, and plan on
making 2011 an awesome year.
Believe in You!
Dale Calvert
Feature Article
The article below was originally published in the
July 2003 Issue of our MLM Help Ezine.
(PT’S POTION)
ARE YOUR PROSPECTS HEARING THE
WHOLE STORY, ARE YOU SURE?
Dale Calvert
I was sitting in church last Wednesday night, and
during the announcements one of our associate
pastors, PT Kemper was brought up to address
the congregation.
PT explained how the church was trying to raise
money to re-do the nursery. He then went on
to explain how that afternoon a young man from
Tennessee had stopped by the church with a
product that was the next best thing since
“Snake Oil”.
Those of you with a background or knowledge
of the Shaklee Corporation have probably heard
of Basic H. It is a phenomenal product with
1001 uses, everything from brushing your teeth,
to putting a few drops in your cake batter to
moisten your cake.
Farmers even swear that if you mixed it in
your irrigation system your crops would grow
better! The product the young man was selling
was called “Upper Hand” All Purpose Cleaner
and is similar to Basic H.
Over the years most of you have probably had
a door-to-door sales person stop by selling a
similar type product.
Evidently, PT and our pastor took this young
man around to every spot in the church that
had been deemed “Uncleanable” and no test
was too hard and no spot too tough for this
“magic potion” to remove.
To make a long story short, PT decided to
invest his own money in the entire inventory
the young man had, with the idea to resale it
to church members to raise money for the
nursery.
Knowing our pastor, what probably happened
was he made a statement to the young man,
something like “If you can get out “granddaddy
spot” I will buy all you have, because I have
been looking at “granddaddy spot” for 10 years!
Can you imagine how the kid felt as he left
the church with no product and a pocket
full of money?
So here PT was in front of the church, a few
hours later with several cases of potion
purchased, to “talk about” in 2 minutes what
he had personally “seen, witness and
experienced” that afternoon.
PLEASE REREAD THAT SENTENCE, I will refer
to that again in a minute.
As PT was trying to explain the unexplainable,
I got tickled as I realized this is exactly what
so many new distributors do. They experience
the entire recruiting PROCESS.
They see a video; they attend a local meeting
or listen in on a conference call. They are then
placed on a 3-way with a competent upline
associate, and perhaps they even attend a
live training seminar or company event.
After the process, after they have had the
opportunity to see, hear and experience the
potential and value of the opportunity,
they make a decision.
However, when they are ready to start
prospecting, recruiting and building their
organization, do they give their prospects
the same opportunity to EXPERIENCE the
same recruiting process?
Do they go through a specific, systematic
series of events?
Such as:
Play 1 Video
Play 2 Conference Call
Play 3 3-Way with Upline
Play 4 Live event
Unfortunately, more often than
not, the answer is NO.
They immediately go out and run
off their best prospects trying to
explain the entire program in two
minutes.
They never give their prospects
the opportunity to hear the
whole story & experience the
process.
They then come back and inform
us that they “talked to” 9 people
and nobody was interested. How
predictable is that? My response
is always the same.
“I tried to warn you not to talk
or try to explain, just to hand
out the video! Now with the next
9 people, shut up and just hand
them the videotape.
As PT was going through his
2-minute sales, pitch I was
laughing. Not at him, but at
the predictability of people.
He noticed me, and made some
comment such as Mr. Calvert is
back there laughing, maybe this
is a hoax.
Now think about this, this is very
important. What happened to PT
was the exact same thing that
happens to new people when they
enter the market place….doubt creeps
in their mind.
PT Witnessed truth! He saw the
“granddaddy spot” removed. He saw the
Snake Oil work with his own two eyes, yet
he mistakenly read my reaction, which
immediately created doubt.
The exact thing happens to your new
distributors when they enter the
market place.
Many of you have heard me talk about
the 4 beliefs that must be developed in
new distributors.
(Company, products, industry and themselves)
You have also heard me talk about how we
are all made up of Opinions, Attitudes and Beliefs.
Pt had a positive opinion about the product, but
that opinion had not had time to develop into an
attitude, much less a belief. So any “perceived”
resistance or negativity immediately started to
sway his opinion and create doubt.
The exact same thing happens to our new
associates! As leaders we must develop our
belief strong enough that our new members
can rely on our belief system until they have
time to develop their own.
I hope you also understand that 90% of your
distributors, who quit your organization, quit
in the first 72 hours. Maybe they don’t announce
to you that they have quit. However mentally and
psychologically they go out into the market place,
DO EVERYTHING WRONG, and then doubt creeps
in and mentally they are DONE!
If you want to be a better leader for your people
than 95% of the network marketers in the world,
here is my advice. We teach a concept we call
Monitor New Distributors.
The first 10 business prospects they contact, and
the first 20 retail sales, you need to be there to
direct them play-by-play, step-by-step.
Too bad the kid from Tennessee didn’t have a
long term, repeat customer mentality. If he knew
of PT’s plans to raise money for the church nursery
he should have hung around and volunteered to
do the pitch for PT in front of the congregation.
Then if he were smart, he would have labels on
each bottle saying:
—TO RE-ORDER THIS PRODUCT CONTACT-
Mr. Tennessee
Mr. Tennessee’s Phone#
You must be there for your new distributors
immediately; before doubt sinks too deep in
their mind. It is your responsibility to make
certain that they are giving their prospects
the opportunity to go through a specific,
systematic series of events and not
a 2-minute spill!
I really felt bad that PT misread the meaning
of my amusement. I must say he did recover
nicely. As he walked back up the isle from
the front of the church he tossed the bottle
in my lap and said, “there, I have just sold
the first bottle”.
Now that I think about it, I still haven’t paid
him his 30 bucks yet. I need to do that!
END OF ARTICLE
I did pay PT and helped him sell a couple of
bottles. I feel this story is a classic in the
predictability of people.
Recent Comments