This is one of the BEST ARTICLES I have
ever read. Every network marketer
should read and internalize.
“I Thought I Knew What Made Me Successful, but I Was Wrong!”
By Mark Yarnell
Until recently, I’ve never really been able to share what
I’ve accomplished, because although I had the competency
skills to build a Network, I didn’t really know what I knew. I
went all over the country talking to various groups and
sharing with them the tools I thought had made me successful.
I now know that none of those systems really resulted in
my success. I didn’t understand that until I met with
Dr. Albert Van Dura at Stanford University.
Dr. Van Dura is a former president of the American
Psychological Association and has been a Stanford psychologist
for 40 years. He’s written ten Ph.D.-level cognitive psychology
textbooks, and now, in his seventies, he is one of the most
quoted psychologists on the planet.
We spent hours picking the mind of this brilliant man. He was
very humble, and willing to admit that the majority of positive
thinking experts are essentially using technology from the
Forties and Fifties, ideas form Maxwell Maltz’s book,
Psychocybernetics, and Think and Grow Rich. What we
wanted to understand from Dr. Van Dura was: Have
there been as many breakthroughs in the cognitive
arena as there have been in other technological areas?
We discovered that, indeed, there have, but no one has been
willing or able to translate these complex books, and the
breakthroughs they contain, into language the masses
can understand.
What’s The Best Success System?
There are too many people going around teaching
competency skills when it’s really a question of paradigms
that get people to success. Let me tell you what
we’ve learned.
The biggest problem I see in Networking today is ambiguity.
By the time a company gets to a $100 million in sales, they
have 50 or 60 people who are all promoting different systems
- videos, audio’s, training materials. Almost every one of them
is good. The problem is the ambiguity that results when
I sign you up as a new distributor and train you in my process –
which worked to get me where I am – and then a week later,
or two months later, another successful leader in the company
blasts into town and gives a speech at the Hyatt with a totally
different video and training system. All of those systems
are effective, and many of the leaders are making a profit
from selling them.
I’ve talked to a number of company presidents who all say
the same thing: If we could simply get everybody on the same
page, we could get to $10 billion.
So let me make one recommendation I think will help you
immensely: Get with the best person upline from you, follow
his or her system, and stay with it until you get to a $100,000 a
month. If you have somebody in your company making the kind
of revenue you’re interested in making, get involved with
them and learn their system. Most systems are good, but the
ambiguity that results from shifting every two to three months
is what drives most professionals out of our industry.
Before new paradigms will work, you need to have
perseverance in one system.
Dr. Van Dura pointed out to us, over and over again,
an example using companies like IBM or Xerox. What
would happen if you were to take their 12 or 20 regional
managers, train them each in a different methodology for
marketing their product, and then say, “I want all of
you to go back to your regions, and each month one
of you is going to be scheduled into another person’s
region to teach the antithesis of what they’re teaching”?
Within six months, IBM and Xerox would be in Chapter
11! Yet that ambiguity is the very nature of our industry!
Great people walk away from this business, not because
the systems to which they’ve been exposed are ineffectual,
but because they’re forced to change effective systems
every two or three months.
Pick a system you like … stay with the company you’re
with … and teach your people not to mess with any
other systems until they get to the income level they want.
END OF ARTICLE
Comments from Dale
This is awsome advice. The challenge is:
I have discovered over the years that most Big
Money makers in MLM really don’t know how they
did what they did, but THEY THINK they do.
As I talk about in The 6 Dimensions of MLM
Training available free at:
http://www.6DMLMTraining.com